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Search: subject_exact:"Customer relationship management"
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Relationship marketing
25,240
Beziehungsmarketing
25,223
Consumer behaviour
8,843
Konsumentenverhalten
8,842
Customer satisfaction
5,381
Kundenzufriedenheit
5,369
Service quality
3,882
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3,878
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2,556
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2,554
Deutschland
2,350
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2,296
Kundenmanagement
2,283
Theory
2,243
Theorie
2,242
Lieferantenmanagement
2,194
Supplier relationship management
2,194
Social Web
2,033
Social web
2,033
Marketingmanagement
1,907
Marketing management
1,882
Markenimage
1,871
Brand image
1,868
Electronic Commerce
1,763
E-commerce
1,634
Online-Marketing
1,589
Internet marketing
1,563
Kundenwert
1,526
Customer value
1,467
Kundenintegration
1,459
Customer integration
1,458
Vertrauen
1,370
Confidence
1,358
Einzelhandel
1,343
Retail trade
1,327
Brand
1,267
Markenartikel
1,253
Online retailing
1,232
Online-Handel
1,231
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1,153
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38
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4
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677
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660
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72
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58
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Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
81
Huber, Frank
56
Verhoef, Peter C.
56
Han, Heesup
54
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Helmke, Stefan
32
Reichwald, Ralf
32
Thaichon, Park
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Schüller, Anne M.
30
Sheth, Jagdish N.
30
Svensson, Göran
30
Belz, Christian
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
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Springer Fachmedien Wiesbaden
81
IGI Global
17
American Marketing Association
10
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
Verlag Dr. Kovač
10
Institut für Wirtschaftsinformatik <Bern>
9
Books on Demand GmbH <Norderstedt>
8
Faculteit Economie en Bedrijfskunde, Universiteit Gent
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
8
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
7
Harvard Graduate School of Business Administration
6
Universität St. Gallen
6
AMACOM
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
HAL
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
Nomos Verlagsgesellschaft
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer Gabler <Firma>
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Wiley-VCH
5
De Gruyter Oldenbourg
4
Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
4
Edward Elgar Publishing
4
Erich-Schmidt-Verlag
4
Fachhochschule Reutlingen / European School of Business
4
Gottfried Wilhelm Leibniz Universität Hannover
4
INTARGIA Managementberatung GmbH
4
Munich Business School
4
NetLibrary, Inc
4
Shaker Verlag
4
Technische Universität Dresden
4
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Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Gabler Edition Wissenschaft
110
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
25,737
USB Cologne (EcoSocSci)
856
RePEc
183
Other ZBW resources
119
USB Cologne (business full texts)
118
BASE
32
EconStor
30
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10,601
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10601
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
10602
Curvilinear effects of e-loyalty in China’s online tourism industry
Yang, Xueyan
;
Zhang, Xiaoni
;
Goh, Samuel
;
Anderson, Chad
- In:
Nankai business review international
8
(
2017
)
2
,
pp. 174-189
Persistent link: https://www.econbiz.de/10011737588
Saved in:
10603
Engaging fans on microblog : the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Gong, Wanqi
;
Li, Xigen
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 720-732
Persistent link: https://www.econbiz.de/10011738072
Saved in:
10604
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Saved in:
10605
Rewarding customers who keep a product : how reinforcement affects customers' product return decision in online retailing
Gelbrich, Katja
;
Gäthke, Jana
;
Hübner, Alexander
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 853-867
Persistent link: https://www.econbiz.de/10011738111
Saved in:
10606
The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
10607
Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri
;
Jalkala, Anne
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
Saved in:
10608
Building customer loyalty in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Larsson, Anthony
;
Viitaoja, Yamit
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 858-877
Persistent link: https://www.econbiz.de/10011788204
Saved in:
10609
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
10610
Identifying the effects of perceived values of mobile banking applications on customers : comparative study between baby boomers, generation X and generation Y
Berraies, Sarra
;
Yahia, Karim Ben
;
Hannachi, Mariem
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 1018-1038
Persistent link: https://www.econbiz.de/10011788307
Saved in:
10611
Customer benefits and value creation in streaming services marketing : a managerial cognitive capability approach
Chen, Yi-Min
;
Liu, Hsin-Hsien
;
Chiu, Yu-Chun
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1101-1108
Persistent link: https://www.econbiz.de/10011788985
Saved in:
10612
Quantity competition when most favored customers are strategic
Aviv, Yossi
;
Bazhanov, Andrei
;
Levin, Yuri
;
Nediak, Mikhail
- In:
Production and operations management : an international …
26
(
2017
)
11
,
pp. 2107-2121
Persistent link: https://www.econbiz.de/10011789096
Saved in:
10613
Ethical leadership and loyalty to supervisor in China : the roles of interactional justice and collectivistic orientation
Wang, Huaiyong
;
Lu, Guangli
;
Liu, Yongfang
- In:
Journal of business ethics : JOBE
146
(
2017
)
3
,
pp. 529-543
Persistent link: https://www.econbiz.de/10011789358
Saved in:
10614
Organizational virtue and performance : an empirical study of customers and employees
Chun, Rosa
- In:
Journal of business ethics : JOBE
146
(
2017
)
4
,
pp. 869-881
Persistent link: https://www.econbiz.de/10011789555
Saved in:
10615
Customer-oriented employees : blessing or curse for firms?
Manna, Ester
- In:
Journal of economics & management strategy : JEMS
26
(
2017
)
4
,
pp. 842-875
Persistent link: https://www.econbiz.de/10011789601
Saved in:
10616
How can European museums reach sustainability?
Recuero Virto, Nuria
;
Blasco-López, Ma Francisca
; …
- In:
Tourism review : the official journal of the AIEST
72
(
2017
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10011790514
Saved in:
10617
When ethical transgressions of customers have beneficial long-term effects in retailing : an empirical investigation
Yang, Zhao
;
Algesheimer, René
;
Dholakia, Utpal
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 420-439
Persistent link: https://www.econbiz.de/10011790692
Saved in:
10618
The magnitude of change effect in store remodeling
Ferraro, Carla R.
;
Danaher, Tracey S.
;
Danaher, Peter J.
; …
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 440-457
Persistent link: https://www.econbiz.de/10011790701
Saved in:
10619
Creating ultimate customer loyalty through loyalty conviction and customer-company identification
Wolter, Jeremy S.
;
Bock, Dora
;
Smith, Jeffery S.
; …
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 458-476
Persistent link: https://www.econbiz.de/10011790705
Saved in:
10620
Polygamous store loyalties : an empirical investigation
Zhang, Qin
;
Gangwar, Manish
;
Seetharaman, Seethu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 477-492
Persistent link: https://www.econbiz.de/10011790710
Saved in:
10621
Learning effects of domain, technology, and customer knowledge in information systems development : an empirical study
Kang, Keumseok
;
Hahn, Jungpil
;
De, Prabuddha
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 797-811
Persistent link: https://www.econbiz.de/10011791230
Saved in:
10622
Die Bürgerkommune in der digitalen Transformation : Verwaltung, Verwaltungsdienstleistungen und Bürgerbeteiligung in Zeiten von 4.0
Hartwig, Jürgen
(
ed.
);
Kroneberg, Dirk Willem
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011791771
Saved in:
10623
Customer orientation as a psychological construct : evidence from Indian B-B salespeople
Johlke, Mark C.
;
Iyer, Rajesh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 704-720
Persistent link: https://www.econbiz.de/10011791953
Saved in:
10624
Double jeopardy benchmarks for political polls
Kooyman, Caitlin
;
Wright, Malcolm J.
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 180-184
Persistent link: https://www.econbiz.de/10011791994
Saved in:
10625
Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
Dawes, John
;
Bond, Allison
;
Hartnett, Nicole
;
Sharp, Byron
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10011792149
Saved in:
10626
Service quality of sports centers and customer loyalty
Lee, Sheng Yen
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 870-879
Persistent link: https://www.econbiz.de/10011792218
Saved in:
10627
Exploring customer engagement valences in the social services
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
4
,
pp. 890-912
Persistent link: https://www.econbiz.de/10011792232
Saved in:
10628
Has behavioural loyalty to online supermarkets declined?
Trinh, Giang
;
Anesbury, Zachary Williaml
;
Driesener, Carl
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 326-333
Persistent link: https://www.econbiz.de/10011792391
Saved in:
10629
Double Jeopardy : 50 years on : reviving a forgotten tool that still predicts brand loyalty
Graham, Charles
;
Bennett, Dag R.
;
Franke, Katrin
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 278-287
Persistent link: https://www.econbiz.de/10011792395
Saved in:
10630
The ugly side of customer management : consumer reactions to firm-initiated contract terminations
Lepthien, Anke
;
Papies, Dominik
;
Clement, Michel
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 829-850
Persistent link: https://www.econbiz.de/10011792404
Saved in:
10631
The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska
;
Özturan, Peren
;
Verlegh, Peeter
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 872-891
Persistent link: https://www.econbiz.de/10011792408
Saved in:
10632
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
10633
When serving customers includes correcting them : understanding the ambivalent effects of enforcing service rules
Habel, Johannes
;
Alavi, Sascha
;
Pick, Doreén
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 919-941
Persistent link: https://www.econbiz.de/10011792413
Saved in:
10634
Effects of top-performer rewards on fellow salespeople : a double-edged sword
Miao, C. Fred
;
Evans, Kenneth R.
;
Lie, Po-Chien
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
4
,
pp. 280-297
Persistent link: https://www.econbiz.de/10011794673
Saved in:
10635
Connect within to connect outside : effect of salespeople's political skill on relationship performance
Kalra, Ashish
;
Agnihotri, Raj
;
Chaker, Nawar N.
;
Singh, …
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
4
,
pp. 332-348
Persistent link: https://www.econbiz.de/10011794784
Saved in:
10636
Gratitude and its drivers within higher education
Cownie, Fiona
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 290-308
Persistent link: https://www.econbiz.de/10011794862
Saved in:
10637
A modified firefly algorithm for general inverse p-median location problems under different distance norms
Alizadeh, Behrooz
;
Bakteh, Somayeh
- In:
Opsearch : journal of the Operational Research Society …
54
(
2017
)
3
,
pp. 618-636
Persistent link: https://www.econbiz.de/10011795838
Saved in:
10638
Motivation, satisfaction and loyalty in the case of a film festival : differences between local and non-local participants
Báez-Montenegro, Andrea
;
Devesa-Fernández, María
- In:
Journal of cultural economics
41
(
2017
)
2
,
pp. 173-195
Persistent link: https://www.econbiz.de/10011796112
Saved in:
10639
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
10640
The determinants of website purchases : the role of e-custumer loyalty and word-of.mouth
Pereira, Hélia Gonçalves
;
Cardoso, Margarida
; …
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10011796490
Saved in:
10641
Influence of social capital on customer's relationship satisfaction in the Pakistani banking industry
Muhammad, Lakhi
;
Mahadi, Batiah
;
Hussin, Nazimah
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1036-1054
Persistent link: https://www.econbiz.de/10011796573
Saved in:
10642
Nonlinear antecedents of customer satisfaction and loyalty in third-party logistics services (3PL)
Tontini, Gerson
;
Solberg Søilen, Klaus
;
Zanchett, Ricardo
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1116-1135
Persistent link: https://www.econbiz.de/10011796582
Saved in:
10643
Impact of service quality and trust on repurchase intentions : the case of Pakistan airline industry
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Yaseen, Asif
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 1136-1159
Persistent link: https://www.econbiz.de/10011796585
Saved in:
10644
New product development in foreign customer relationships : a study of international SMEs
Melén Hånell, Sara
;
Nordman, Emilia Rovira
;
Tolstoy, …
- In:
Entrepreneurship and regional development : an …
29
(
2017
)
7/8
,
pp. 715-734
Persistent link: https://www.econbiz.de/10011796985
Saved in:
10645
Managing social media as a marketing tool in the Greek business environment
Dosi, Chara
;
Tzortzaki, Alexia Mary
- In:
International journal of decision sciences, risk and …
7
(
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Identifying the antecedents for relationship quality model and its outcomes for priority banking customers in Indonesia
Syafrizal
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Nabsiah Abdul Wahid
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Ishak Ismail
- In:
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A4A relationships
Polese, Francesco
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Pels, Jaqueline
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Tronvoll, Bård
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- In:
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Gen Y-ers’ brand loyalty drivers in emerging devices
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- In:
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An application of retailing service quality practices influencing customer loyalty toward retailers
Sivapalan, Achchuthan
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Jebarakirthy, Charles
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Marketing intelligence & planning
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The brand meaning co-creation process on Facebook
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Brito, Eliane Pereira Zamith
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