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~isPartOf:"Handbook of research on customer equity in marketing"
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Customer value
27
Kundenwert
27
Beziehungsmarketing
21
Relationship marketing
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Consumer behaviour
8
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8
Betriebliche Wertschöpfung
5
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Service business
Handbook of research on customer equity in marketing
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
48
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
The journal of business & industrial marketing
27
Journal of marketing
26
Journal of the Academy of Marketing Science
25
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of creating value
14
Journal of marketing research : JMR
14
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing Working Papers
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
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ECONIS (ZBW)
27
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1
Reviving tradition-bound products : a case of value co-creation using rhetorical history
Ishizuka, Chikako
;
Kuo-Che, Tseng
;
Kishi, Yasuyuki
- In:
Service business
16
(
2022
)
4
,
pp. 1015-1033
Persistent link: https://www.econbiz.de/10013459519
Saved in:
2
Company websites and mobile apps versus social media : which service experience creates more customer value for online travel agencies?
Chen, Ja-Shen
;
Kamalanon, Piyanoot
;
Janupiboon, Thanyamai P.
- In:
Service business
16
(
2022
)
4
,
pp. 1081-1110
Persistent link: https://www.econbiz.de/10013459534
Saved in:
3
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
4
Motivation triggers for customer participation in value co-creation
Palma, Freida C.
;
Trimi, Silvana
;
Hong, Soon Goo
- In:
Service business
13
(
2019
)
3
,
pp. 557-580
Persistent link: https://www.econbiz.de/10012124370
Saved in:
5
Creating a commercially compelling smart service encounter
Huang, Tseng-Lung
- In:
Service business
12
(
2018
)
2
,
pp. 357-377
Persistent link: https://www.econbiz.de/10011915069
Saved in:
6
The effects of perceived value on loyalty : the moderating effect of market orientation adoption
Polo Peña, Ana Isabel
;
Frías Jamilena, Dolores María
; …
- In:
Service business
11
(
2017
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10011722452
Saved in:
7
Critical success factors in relationship management for services outsourcing
Rhodes, Joan
;
Lok, Peter
;
Loh, Wilson
;
Cheng, Vincent
- In:
Service business
10
(
2016
)
1
,
pp. 59-86
Persistent link: https://www.econbiz.de/10011722157
Saved in:
8
The effect of consumer values on the brand position of green restaurants by means-end chain and laddering interviews
Jeng, Mei-Yuan
;
Yeh, Tsu-Ming
- In:
Service business
10
(
2016
)
1
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011722235
Saved in:
9
Customer participation to co-create value in human transformative services : a study of higher education and health care services
Le Nguyen Hau
;
Pham Ngoc Thuy
- In:
Service business
10
(
2016
)
3
,
pp. 603-628
Persistent link: https://www.econbiz.de/10011722401
Saved in:
10
Tourists' participation and preference-related belief in co-creating value of experience : a nature-based perspective
Su, Che-Jen
;
Lebrun, Anne-Marie
;
Bouchet, Patrick
; …
- In:
Service business
10
(
2016
)
4
,
pp. 823-846
Persistent link: https://www.econbiz.de/10011722438
Saved in:
11
The future of customer equity
Kumar, V.
;
Shukla, Gayatri
- In:
Handbook of research on customer equity in marketing
,
(pp. 483-492)
.
2015
Persistent link: https://www.econbiz.de/10010483412
Saved in:
12
Customer equity reporting
Wiesel, Thorsten
;
Skiera, Bernd
- In:
Handbook of research on customer equity in marketing
,
(pp. 466-482)
.
2015
Persistent link: https://www.econbiz.de/10010483413
Saved in:
13
Customer equity management : opportunities and threats from new technologies
Srinivasan, Raji
- In:
Handbook of research on customer equity in marketing
,
(pp. 382-398)
.
2015
Persistent link: https://www.econbiz.de/10010483418
Saved in:
14
Co-managing brand equity and customer equity
Luo, Anita
;
Lehmann, Donald R.
;
Neslin, Scott A.
- In:
Handbook of research on customer equity in marketing
,
(pp. 363-381)
.
2015
Persistent link: https://www.econbiz.de/10010483476
Saved in:
15
Risk considerations in the management of customer equity
Bolton, Ruth N.
;
Tarasi, Crina O.
- In:
Handbook of research on customer equity in marketing
,
(pp. 335-362)
.
2015
Persistent link: https://www.econbiz.de/10010483478
Saved in:
16
Customer acquisition strategies : a customer equity management perspective
Peters, Kay
;
Verhoef, Peter C.
;
Krafft, Manfred
- In:
Handbook of research on customer equity in marketing
,
(pp. 227-264)
.
2015
Persistent link: https://www.econbiz.de/10010483483
Saved in:
17
The power of customer referrals
Leone, Robert P.
;
Christodoulopoulou, Angeliki
- In:
Handbook of research on customer equity in marketing
,
(pp. 199-223)
.
2015
Persistent link: https://www.econbiz.de/10010483486
Saved in:
18
Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
19
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
20
Managing customer loyalty to maximize customer equity
Reinartz, Werner J.
;
Eisenbeiß, Maik
- In:
Handbook of research on customer equity in marketing
,
(pp. 139-159)
.
2015
Persistent link: https://www.econbiz.de/10010483490
Saved in:
21
The value of flexibility : real options and customer lifetime value
Haenlein, Michael
- In:
Handbook of research on customer equity in marketing
,
(pp. 118-136)
.
2015
Persistent link: https://www.econbiz.de/10010483493
Saved in:
22
Incorporating dynamics in customer lifetime value models
Lewis, Michael
- In:
Handbook of research on customer equity in marketing
,
(pp. 101-117)
.
2015
Persistent link: https://www.econbiz.de/10010483496
Saved in:
23
Aggregate- and individual-level customer lifetime value
Kumar, V.
;
Pansari, Anita
- In:
Handbook of research on customer equity in marketing
,
(pp. 44-76)
.
2015
Persistent link: https://www.econbiz.de/10010483500
Saved in:
24
Drivers of customer equity
Rust, Roland T.
;
Kim, James
;
Dong, Yue
;
Kim, Tom J.
; …
- In:
Handbook of research on customer equity in marketing
,
(pp. 17-43)
.
2015
Persistent link: https://www.econbiz.de/10010483503
Saved in:
25
The moderating effect of culture on overall perceived value in the online purchasing process
Sabiote, Carmen M.
;
Frías, Dolores M.
;
Castañeda, J. …
- In:
Service business
7
(
2013
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10009728540
Saved in:
26
Investigation of the relationship between service values and loyalty behaviors under high commitment
Hur, Won-moo
;
Hyun Kyung Kim
;
Kim, Hanna
- In:
Service business
7
(
2013
)
1
,
pp. 103-119
Persistent link: https://www.econbiz.de/10009728543
Saved in:
27
Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps
Lin, Tyrone T.
;
Lee, Chia-chi
;
Lin, Hsiao-chi
- In:
Service business
7
(
2013
)
1
,
pp. 37-59
Persistent link: https://www.econbiz.de/10009728552
Saved in:
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