//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet"
~isPartOf:"International journal of contemporary hospitality management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
59
Online-Marketing
58
Social Web
34
Social web
34
Consumer behaviour
26
Konsumentenverhalten
26
Hotel industry
21
Hotellerie
21
Viral marketing
20
Virales Marketing
20
Online retailing
14
Online-Handel
14
Social media
14
E-commerce
12
Electronic Commerce
12
Gastronomie
9
Restaurant industry
9
Tourism
9
Tourismus
9
Website
9
Brand management
8
Markenführung
8
Online reviews
8
Beziehungsmarketing
7
Relationship marketing
7
Tourism marketing
6
Tourismusmarketing
6
Data Mining
5
Data mining
5
Dienstleistungsqualität
5
Personalisierung
5
Personalization
5
Service quality
5
Bibliometrics
4
Bibliometrie
4
Confidence
4
Consumer behavior
4
Customer satisfaction
4
Deutschland
4
Emotion
4
more ...
less ...
Online availability
All
Undetermined
35
Free
1
Type of publication
All
Article
58
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Aufsatz im Buch
13
Book section
13
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
46
German
13
Author
All
Law, Chun Hung Roberts
4
Xie, Karen L.
3
Albrecht, Carmen-Maria
2
Bauer, Hans H.
2
Bradley, Graham L.
2
Dölling, Steffen
2
Gerstmeier, Eva
2
Ha, Hong Youl
2
Haber, Tobias E.
2
Heitmann, Mark
2
Hennigs, Nadine
2
Herrmann, Andreas
2
Kim, Woo Gon
2
Kwok, Linchi
2
Laband, Tom
2
Langner, Sascha
2
Mezger, Miriam
2
Möhlenbruch, Dirk
2
Pan, Huifeng
2
Rösger, Jürgen
2
Sadrieh, Abdolkarim
2
Skiera, Bernd
2
Stepanchuk, Tanja
2
Weber, Karin
2
Wiedmann, Klaus-Peter
2
Ahn, Young-joo
1
Aluri, Ajay
1
Bai, Billy
1
Besbes, Alia
1
Bigné Alcañiz, J. Enrique
1
Bilgihan, Anil
1
Buhalis, Dimitrios
1
Cassia, Fabio
1
Cezar, Asunur
1
Chen, Hsiangting Shatina
1
Chen, Qian-Xia
1
Cheng, Mingming
1
Cobanoglu, Cihan
1
Countryman, Cary C.
1
Cranage, David A.
1
more ...
less ...
Published in...
All
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
International journal of contemporary hospitality management
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of advertising research
111
Journal of marketing communications
109
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Information systems research : ISR
83
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Cogent business & management
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Psychology & marketing
50
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
more ...
less ...
Source
All
ECONIS (ZBW)
59
Showing
1
-
50
of
59
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Haute cuisine three-star restaurants’ representation on websites and dining guides : a lexicometric analysis
Montargot, Nathalie
;
Kallmünzer, Andreas
;
Kraus, Sascha
- In:
International journal of contemporary hospitality management
34
(
2022
)
9
,
pp. 3376-3393
Persistent link: https://www.econbiz.de/10013412897
Saved in:
2
Classifying travellers' requirements from online reviews : an improved Kano model
Zhao, Meng
;
Liu, Mengjiao
;
Xu, Chang
;
Zhang, Chenxi
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10014483116
Saved in:
3
New insights into hotel customer’s revisiting intentions, based on big data
Marandi, Aliakbar
;
Tasavori, Misagh
;
Najmi, Manoochehr
- In:
International journal of contemporary hospitality management
36
(
2024
)
1
,
pp. 292-311
Persistent link: https://www.econbiz.de/10014483426
Saved in:
4
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Zhao, Hong
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
5
Daily online review sentiment and hotel performance
Nicolau, Juan Luis
;
Xiang, Zheng
;
Wang, Dan
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 790-811
Persistent link: https://www.econbiz.de/10014483773
Saved in:
6
A holistic assessment of eWOM management effectiveness with agent-based modeling
Zhang, Ye
;
Gao, Jie
;
Bilgihan, Anil
;
Lorenz, Melanie
- In:
International journal of contemporary hospitality management
35
(
2023
)
3
,
pp. 785-827
Persistent link: https://www.econbiz.de/10013546082
Saved in:
7
Who is an evangelist? : food tourists' positive and negative eWOM behavior
Kim, Jin-Young
;
Hwang, Johye
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 555-577
Persistent link: https://www.econbiz.de/10013164477
Saved in:
8
The moderating role of mobile promotion during current and subsequent purchasing occasions : the case of restaurant delivery services
Pan, Huifeng
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
2
,
pp. 601-622
Persistent link: https://www.econbiz.de/10013164481
Saved in:
9
Impact of the length of stay at hotels on online reviews
Kim, Jong Min
;
Han, Jeongsoo
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1249-1269
Persistent link: https://www.econbiz.de/10013164586
Saved in:
10
The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui
;
Chen, Qian-Xia
;
Liang, Sai
;
Yang, Jing-Jing
- In:
International journal of contemporary hospitality management
34
(
2022
)
4
,
pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
Saved in:
11
How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline
;
Bigné Alcañiz, J. Enrique
- In:
International journal of contemporary hospitality management
34
(
2022
)
6
,
pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
Saved in:
12
Pride or empathy? : exploring effective CSR communication strategies on social media
He, Zeya
;
Liu, Qing
;
Ferns, Bo H.
;
Countryman, Cary C.
- In:
International journal of contemporary hospitality management
34
(
2022
)
8
,
pp. 2989-3007
Persistent link: https://www.econbiz.de/10013412841
Saved in:
13
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
14
Sharing tourism experiences in social media : a literature review and a set of suggested business strategies
Sotiriadis, Marios D.
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 179-225
Persistent link: https://www.econbiz.de/10011611135
Saved in:
15
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
16
An updated comprehensive review of website evaluation studies in hospitality and tourism
Sun, Sunny
;
Fong, Davis Ka Chio
;
Law, Chun Hung Roberts
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 355-373
Persistent link: https://www.econbiz.de/10011611225
Saved in:
17
Hotel guests' social media acceptance in luxury hotels
Dieck, M. Claudia tom
;
Jung, Timothy
;
Kim, Woo Gon
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 530-550
Persistent link: https://www.econbiz.de/10011611288
Saved in:
18
Social media in hospitality and tourism
Law, Chun Hung Roberts
(
ed.
);
Fong, Lawrence Hoc Nang
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011687622
Saved in:
19
Sharing information now vs later : the effect of temporal contiguity cue and power on consumer response toward online reviews
Wu, Luorong
;
Shen, Han
;
Li, Mimi
;
Deng, Qian
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 648-668
Persistent link: https://www.econbiz.de/10011687632
Saved in:
20
Ambassadors of knowledge sharing : co-produced travel information through tourist-local social media exchange
Edwards, Deborah
;
Cheng, Mingming
;
Wong, IpKin Anthony
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 690-708
Persistent link: https://www.econbiz.de/10011687678
Saved in:
21
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
22
Roles of negative emotions in customers' perceived helpfulness of hotel reviews on a user-generated review website : a text mining approach
Lee, Minwoo
;
Jeong, Miyoung
;
Lee, Jongseo
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 762-783
Persistent link: https://www.econbiz.de/10011687726
Saved in:
23
Social media review rating versus traditional customer satisfaction : which one has more incremental predictive power in explaining hotel performance?
Kim, Woo Gon
;
Park, Seo Ah
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 784-802
Persistent link: https://www.econbiz.de/10011687733
Saved in:
24
Unveiling the role of information levels in consumers' evaluative process on opaque-selling hotel websites
Chen, Hsiangting Shatina
;
Jai, Tun-Min
;
Yuan, Jingxue
- In:
International journal of contemporary hospitality management
29
(
2017
)
8
,
pp. 2139-2158
Persistent link: https://www.econbiz.de/10011783590
Saved in:
25
Stressor effects of negative online reviews on anger and burnout in the restaurant industry
Weber, Karin
;
Bradley, Graham L.
;
Sparks, Beverley
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2847-2866
Persistent link: https://www.econbiz.de/10011799921
Saved in:
26
The effect of older adults' age identity on attitude toward online travel websites and e-loyalty
Kim, Joonhyeong Joseph
;
Ahn, Young-joo
;
Kim, Insin
- In:
International journal of contemporary hospitality management
29
(
2017
)
11
,
pp. 2921-2940
Persistent link: https://www.econbiz.de/10011799957
Saved in:
27
Periodicity analysis and a model structure for consumer behavior on hotel online search interest in the US
Liu, Juan
;
Li, Xue
;
Guo, Ya
- In:
International journal of contemporary hospitality management
29
(
2017
)
5
,
pp. 1486-1500
Persistent link: https://www.econbiz.de/10011732161
Saved in:
28
Analyzing conversion rates in online hotel booking : the role of customer reviews, recommendations and rank order in search listings
Cezar, Asunur
;
Öğüt, Hulisi
- In:
International journal of contemporary hospitality management
28
(
2016
)
2
,
pp. 286-304
Persistent link: https://www.econbiz.de/10011459807
Saved in:
29
Analysis of satisfiers and dissatisfiers in online hotel reviews on social media
Kim, Bona
;
Kim, Seongseop
;
Heo, Cindy Yoonjoung
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 1915-1936
Persistent link: https://www.econbiz.de/10011624191
Saved in:
30
Effects of managerial response on consumer eWOM and hotel performance : evidence from TripAdvisor
Xie, Karen L.
;
Zhang, Zili
;
Zhang, Ziqiong
;
Singh, Amrik
; …
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 2013-2034
Persistent link: https://www.econbiz.de/10011624247
Saved in:
31
The influence of e-word-of-mouth on hotel occupancy rate
Viglia, Giampaolo
;
Minazzi, Roberta
;
Buhalis, Dimitrios
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 2035-2051
Persistent link: https://www.econbiz.de/10011624250
Saved in:
32
Factors contributing to the helpfulness of online hotel reviews : does manager response play a role?
Kwok, Linchi
;
Xie, Karen L.
- In:
International journal of contemporary hospitality management
28
(
2016
)
10
,
pp. 2156-2177
Persistent link: https://www.econbiz.de/10011567199
Saved in:
33
How online search behavior is influenced user-generated content on review websites and hotel interactive websites
Herrero, Ángel
;
San Martín, Héctor
;
Hernández, José M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1573-1597
Persistent link: https://www.econbiz.de/10011476110
Saved in:
34
The perceived effectiveness of social couponing campaigns for hotels in Italy
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1598-1617
Persistent link: https://www.econbiz.de/10011476123
Saved in:
35
Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
Saved in:
36
Re-examining perceived usefulness and ease of use in online booking : the case of Hong Kong online users
Kucukusta, Deniz
;
Law, Chun Hung Roberts
;
Besbes, Alia
; …
- In:
International journal of contemporary hospitality management
27
(
2015
)
2
,
pp. 185-198
Persistent link: https://www.econbiz.de/10011300099
Saved in:
37
Social media usage in hotel human resources : recruitment, hiring and communication
Gibbs, Chris
;
MacDonald, Fraser
;
MacKay, Kelly J.
- In:
International journal of contemporary hospitality management
27
(
2015
)
2
,
pp. 170-184
Persistent link: https://www.econbiz.de/10011300102
Saved in:
38
The effectiveness of embedded social media on hotel websites and the importance of social interactions and return on engagement
Aluri, Ajay
;
Slevitch, Lisa
;
Larzelere, Robert E.
- In:
International journal of contemporary hospitality management
27
(
2015
)
4
,
pp. 670-689
Persistent link: https://www.econbiz.de/10011326571
Saved in:
39
What you get is not what you saw : exploring the impacts of misleading hotel website photos
Kuo, Pei-Jou
;
Zhang, Lu
;
Cranage, David A.
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1301-1319
Persistent link: https://www.econbiz.de/10011403354
Saved in:
40
A conceptual model of consumers' online tourism confusion
Lu, Allan Cheng Chieh
;
Gursoy, Dogan
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1320-1342
Persistent link: https://www.econbiz.de/10011403365
Saved in:
41
The influence of online reviews to online hotels booking intentions
Zhao, Xinyuan
;
Wang, Liang
;
Guo, Xiao
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1343-1364
Persistent link: https://www.econbiz.de/10011403403
Saved in:
42
The stress of anonymous online reviews: a conceptual model and research agenda
Bradley, Graham L.
;
Sparks, Beverley A.
;
Weber, Karin
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 739-755
Persistent link: https://www.econbiz.de/10011405107
Saved in:
43
How to make your Facebook posts attractive : a case study of a leading budget hotel brand fan page
Su, Na
;
Reynolds, Dennis
;
Sun, Bixuan
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1772-1790
Persistent link: https://www.econbiz.de/10011447408
Saved in:
44
Social media utilization of tourists for travel-related purposes
Öz, Mustafa
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 1003-1023
Persistent link: https://www.econbiz.de/10011408181
Saved in:
45
Selling rooms online : the use of social media and online travel agents
Inversini, Alessandro
;
Masiero, Lorenzo
- In:
International journal of contemporary hospitality management
26
(
2014
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10010250182
Saved in:
46
Internet marketing research in hospitality and tourism : a review and journal preferences
Leung, Xi Y.
;
Xue, Lan
;
Bai, Billy
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1556-1572
Persistent link: https://www.econbiz.de/10011476103
Saved in:
47
Proaktive und reaktive Markenpflege im Internet
Mezger, Miriam
;
Sadrieh, Abdolkarim
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 73-92)
.
2008
Persistent link: https://www.econbiz.de/10003762107
Saved in:
48
Der Markenareal-Ansatz zur Steuerung von Brand Communities
Rösger, Jürgen
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 93-112)
.
2008
Persistent link: https://www.econbiz.de/10003762112
Saved in:
49
Collaborated Marketing : die motivationalen Treiber der konsumentenseitigen Beteiligung an Open Source-orientierten Marketingprojekten ; Ergebnisse einer explorativen Studie
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Hennigs, Nadine
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 127-149)
.
2008
Persistent link: https://www.econbiz.de/10003762118
Saved in:
50
Neue interaktive Instrumente des Kundenbindungsmanagements im E-Commerce
Möhlenbruch, Dirk
;
Dölling, Steffen
;
Ritschel, Frank
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 197-214)
.
2008
Persistent link: https://www.econbiz.de/10003762126
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->