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Journal of promotion management : JPM
Business horizons
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
198
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
59
Cogent business & management
58
Journal of management information systems : JMIS
56
The journal of product & brand management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
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Journal of electronic commerce research : JECR
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Journal of travel and tourism marketing
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International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing
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Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
International journal of business information systems : IJBIS
44
Journal of hospitality marketing & management
44
Journal of marketing research : JMR
44
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ECONIS (ZBW)
112
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1
The more they know : using transparent online communication to combat fake online reviews
Wang, Yiru
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
66
(
2023
)
6
,
pp. 753-764
Persistent link: https://www.econbiz.de/10014433619
Saved in:
2
The open academic : why and how business academics should use social media to be more "open" and impactful
McCarthy, Ian P.
;
Bogers, Marcel L. A. M.
- In:
Business horizons
66
(
2023
)
1
,
pp. 153-166
Persistent link: https://www.econbiz.de/10013534406
Saved in:
3
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
4
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
5
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
6
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
Saved in:
7
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
8
The digitalization triumvirate : how incumbents survive
Crittenden, Andrew B.
;
Crittenden, Victoria Lynn
; …
- In:
Business horizons
62
(
2019
)
2
,
pp. 259-266
Persistent link: https://www.econbiz.de/10011995699
Saved in:
9
The double-edged impact of social media on online trading : opportunities, threats, and recommendations for organizations
Bizzi, Lorenzo
;
Labban, Alice
- In:
Business horizons
62
(
2019
)
4
,
pp. 509-519
Persistent link: https://www.econbiz.de/10012062423
Saved in:
10
What the hack? : a growth hacking taxonomy and practical applications for firms
Bohnsack, René
;
Liesner, Meike Malena
- In:
Business horizons
62
(
2019
)
6
,
pp. 799-818
Persistent link: https://www.econbiz.de/10012129197
Saved in:
11
Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen
;
Alhabash, Saleem
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
Saved in:
12
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
13
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
14
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
15
The hidden problem of Facebook and social media at work : what if employees start searching for other jobs?
Bizzi, Lorenzo
- In:
Business horizons
61
(
2018
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10011808947
Saved in:
16
Social media analytics for enterprises : typology, methods, and processes
Lee, In
- In:
Business horizons
61
(
2018
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10011809032
Saved in:
17
The mobile shopping revolution : redefining the consumer decision process
Faulds, David J.
;
Mangold, W. Glynn
;
Raju, P. S.
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 323-338
Persistent link: https://www.econbiz.de/10011809180
Saved in:
18
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
19
Using online opinion leaders to promote the hedonic and utilitarian value of products and services
Lin, Hsin-Chen
;
Bruning, Patrick F.
;
Swarna, Hepsi
- In:
Business horizons
61
(
2018
)
3
,
pp. 431-442
Persistent link: https://www.econbiz.de/10011866358
Saved in:
20
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
21
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
22
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
23
The use of social media to detect corporate fraud : a case study approach
Xiong, Feng
;
Chapple, Larelle
;
Yin, Haiying
- In:
Business horizons
61
(
2018
)
4
,
pp. 623-633
Persistent link: https://www.econbiz.de/10011883632
Saved in:
24
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
25
Employer branding and CSR communication in online recruitment advertising
Puncheva-Michelotti, Petya
;
Hudson, Sarah
;
Jin, Gewen
- In:
Business horizons
61
(
2018
)
4
,
pp. 643-651
Persistent link: https://www.econbiz.de/10011883640
Saved in:
26
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
27
Consumer attitudes toward online advertising : the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
Saved in:
28
Social media development paths in banks
Angelini, Antonella
;
Ferretti, Paola
;
Ferrante, Gabriele
; …
- In:
Journal of promotion management : JPM
23
(
2017
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
Saved in:
29
Why strategy is key for successful social media sales
Lindsey-Mullikin, Joan
;
Borin, Norm
- In:
Business horizons
60
(
2017
)
4
,
pp. 473-482
Persistent link: https://www.econbiz.de/10011707720
Saved in:
30
How to date your clients in the 21st century : challenges in managing customer relationships in today's world
Haenlein, Michael
- In:
Business horizons
60
(
2017
)
5
,
pp. 577-586
Persistent link: https://www.econbiz.de/10011771647
Saved in:
31
Taking a global view on brand post popularity : six social media brand post practices for global markets
Lin, Hsin-Chen
;
Swarna, Hepsi
;
Bruning, Patrick F.
- In:
Business horizons
60
(
2017
)
5
,
pp. 621-633
Persistent link: https://www.econbiz.de/10011771677
Saved in:
32
Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
33
Information contents in Japanese OTC drug advertising from Elaboration Likelihood Model perspective : content analysis of TV commercials and OTC drug websites
Morimoto, Mariko
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 575-591
Persistent link: https://www.econbiz.de/10011799283
Saved in:
34
Cultural differences in online community motivations : exploring Korean Automobile Online Brand Communities (KAOBCs) and American Automobile Online Brand Communities (AAOBCs)
Park, Jae Hee
;
McMillan, Sally J.
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 633-653
Persistent link: https://www.econbiz.de/10011799550
Saved in:
35
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
36
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
37
Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
Arli, Denni
;
Dietrich, Timo
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 834-850
Persistent link: https://www.econbiz.de/10011799616
Saved in:
38
The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands
Gautam, Vikas
;
Sharma, Vikram
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 872-888
Persistent link: https://www.econbiz.de/10011799628
Saved in:
39
What's new about new media? : how multi-channel networks work with content creators
Gardner, Jacob
;
Lehnert, Kevin
- In:
Business horizons
59
(
2016
)
3
,
pp. 293-302
Persistent link: https://www.econbiz.de/10011488386
Saved in:
40
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
41
Effect of message interactivity on product attitudes and purchase intentions
Ott, Holly K.
;
Vafeiadis, Michail
;
Kumble, Sushma
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10011522049
Saved in:
42
Promoting giving campaigns in university websites : a cross-cultural comparison between the United States and South Korea
Kim, Yeojin
;
Kim, Hyuksoo
;
Lee, Doohwang
;
Ahn, Jungsun
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10011522069
Saved in:
43
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
44
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
45
Score a tweet and post a goal : social media recipes for sports stars
Korzynski, Pawel
;
Paniagua, Jordi
- In:
Business horizons
59
(
2016
)
2
,
pp. 185-192
Persistent link: https://www.econbiz.de/10011451887
Saved in:
46
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya
;
DeMar, Michael
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
Saved in:
47
Helping workers understand and follow social media policies
O'Connor, Kimberly W.
;
Schmidt, Gordon B.
;
Drouin, Michelle
- In:
Business horizons
59
(
2016
)
2
,
pp. 205-211
Persistent link: https://www.econbiz.de/10011451905
Saved in:
48
Social media and societal marketing : a path for a better wine?
Fiore, Mariantonionetta
;
Vrontis, Demetris
;
Silvestri, …
- In:
Journal of promotion management : JPM
22
(
2016
)
2
,
pp. 268-279
Persistent link: https://www.econbiz.de/10011532951
Saved in:
49
Identity distancing and targeted advertisements : the black sheep effect
Harmon-Kizer, Tracy R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 321-348
Persistent link: https://www.econbiz.de/10011532969
Saved in:
50
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
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