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~type_genre:"Article in journal"
~subject:"United States"
~subject:"Brand management"
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International journal of retail & distribution management
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4
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4
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3
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3
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Marketing strategies and customer satisfaction : a study on the higher education institutions in Johor
Fong, Sook-Fun
;
Loh, Rui-Ying
;
Choi Sang Long
- In:
Business and Economic Research : BER
12
(
2022
)
2
,
pp. 61-83
Persistent link: https://www.econbiz.de/10013473984
Saved in:
3
Factors influencing consumer buying behavior while purchasing packaged fruit juice in Kathmandu Valley
Bhatta, Subekshya
;
Pradhan, Radhe Shyam
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 125-136
Persistent link: https://www.econbiz.de/10014495119
Saved in:
4
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
5
Consumer buying behavior towards selected bath soap in Kathmandu Valley
Tamang, Rashmita
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
4
,
pp. 104-113
Persistent link: https://www.econbiz.de/10014495112
Saved in:
6
Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Qiao, Fei
;
Griffin, William Glenn
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 177-188
Persistent link: https://www.econbiz.de/10013164300
Saved in:
7
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
8
Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath
- In:
International journal of public sector performance …
9
(
2022
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
Saved in:
9
The influences of portion size, context and package characteristics on snack food consumption : evidence from a U.S. rolling cross-sectional survey
Girju, Marina
;
Ratchford, Mark
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 295-321
Persistent link: https://www.econbiz.de/10012243264
Saved in:
10
Short brand stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
11
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
12
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
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13
Application of eye-tracking in assessing the role of mediator variable (brand awareness) in the relation between packaging elements and customers' choice
Salehi, Somayeh
;
Sanayei, Ali
;
Sammaknejad, Negar
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012669030
Saved in:
14
Optimisation algorithms for improvement of a multihead weighing process
Pulido-Rojano, Alexander
;
García-Díaz, J. Carlos
- In:
International journal of productivity and quality …
29
(
2020
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10012178493
Saved in:
15
Factors influencing customer satisfaction towards beauty product in Kathmandu
Pokhrel, Lelina
- In:
Nepalese journal of finance : a publication of Uniglobe …
7
(
2020
)
3
,
pp. 91-101
Persistent link: https://www.econbiz.de/10014494259
Saved in:
16
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
Saved in:
17
Brand building on the doorstep : the importance of the first (physical) impression
Moreau, C. Page
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 155-167
Persistent link: https://www.econbiz.de/10012295816
Saved in:
18
The effects of single-serve packaging on consumption closure and judgments of product efficacy
Ilyuk, Veronika
;
Block, Lauren
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 858-878
Persistent link: https://www.econbiz.de/10011489804
Saved in:
19
Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
20
Online packing of arbitrary sized items into designated and multipurpose bins
Goldberg, Noam
;
Karhi, Shlomo
- In:
European journal of operational research : EJOR
279
(
2019
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10012102711
Saved in:
21
Eating with your eyes : how packaging visual cues affect content estimation and self-control in virtue and vice food
Scarpi, Daniele
;
Pizzi, Gabriele
;
Pichierri, Marco
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
2
,
pp. 107-127
Persistent link: https://www.econbiz.de/10012180988
Saved in:
22
The effect of packaging size on purchase intention : the case of Tunisian olive oil in the USA market
Trigui, Imene Trabelsi
;
Abdelmoula, Mohamed
- In:
International journal of business and economics …
8
(
2019
)
5
,
pp. 320-324
Persistent link: https://www.econbiz.de/10012236891
Saved in:
23
Brand image and consumer satisfaction towards Islamic travel packages : a study on tourism entrepreneurship in Malaysia
Che Nawi, Noorshella
;
Al-Mamun, Abdullah
;
Noorul Azwin …
- In:
Asia Pacific journal of innovation and entrepreneurship …
13
(
2019
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10012153299
Saved in:
24
The sound of package opening influence on product evaluation
Arboleda, A. M.
;
Arroyo, Ch.
- In:
Journal of international business and economics : JIBE
18
(
2018
)
1
,
pp. 31-36
Persistent link: https://www.econbiz.de/10011865115
Saved in:
25
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
26
Sensory aspects of package design
Krishna, Aradhna
;
Cian, Luca
;
Aydınoğlu, Nilüfer Z.
- In:
Journal of retailing
93
(
2017
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10011704683
Saved in:
27
When is it necessary to localise product packaging?
Khan, Huda
;
Lockshin, Larry
;
Lee, Richard
;
Corsi, Armando
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 373-383
Persistent link: https://www.econbiz.de/10011782899
Saved in:
28
A comparison between economic and organic store brands : packaging as a key factor of store brand equity
Jara, Magali
;
Cliquet, Gérard
;
Robert, Isabelle
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1298-1316
Persistent link: https://www.econbiz.de/10011815737
Saved in:
29
Investigating the impact of packaging innovation on market share : the case of Isfahan Refah chain store
Aghdaie, Fathollah Amiri
;
Renani, Effat Sadat Mahboobi
- In:
International journal of procurement management
10
(
2017
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10011846807
Saved in:
30
Consumer-side decision factors on their selection of bottled water brands : statistical method study in a Kosovo sample
Kajtazi, Saranda
;
Reshidi, Nail
- In:
Mokslo darbai / Ekonomika
97
(
2018
)
1
,
pp. 105-116
Persistent link: https://www.econbiz.de/10012305730
Saved in:
31
Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine
;
Handsjuk, Nikolai
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
Saved in:
32
Brand typicality impact on brand imitations evaluation and categorization
Le Roux, André
;
Thebault, Marinette
;
Roy, Yves
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10011587868
Saved in:
33
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Journal of media business studies
13
(
2016
)
1/2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10011675989
Saved in:
34
Anthropomorphic packaging : is there life on "Mars"?
Triantos, Alexandros
;
Plakoyiannaki, Emmanuella
;
Outra, …
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 260-275
Persistent link: https://www.econbiz.de/10011453355
Saved in:
35
The impact of copycat packaging strategies on the adoption of private labels
Vale, Rita Coelho do
;
Matos, Pedro Verga
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 646-659
Persistent link: https://www.econbiz.de/10011481906
Saved in:
36
U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen
;
Hyde, Jeffrey
;
Bruwer, Johan
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
Saved in:
37
Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa
;
Parguel, Béatrice
;
Reniou, Fanny
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
Saved in:
38
The impact of large container beer purchases on alcohol-related fatal vehicle accidents
Hoke, Omer
;
Cotti, Chad
- In:
Contemporary economic policy : a journal of Western …
33
(
2015
)
3
,
pp. 477-487
Persistent link: https://www.econbiz.de/10011338797
Saved in:
39
Throwaway history : brand ephemera and consumer culture
Heller, Michael
;
Kelly, Aidan
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 397-408
Persistent link: https://www.econbiz.de/10011339721
Saved in:
40
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
41
Localising the packaging of foreign food brands : a case of Muslim consumers in Pakistan
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10011407198
Saved in:
42
The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau
Chow, Clement S. F.
;
Kaynak, Erdener
;
Mak, Winnie
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010508360
Saved in:
43
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
44
Place the logo high or low? : using conceptual metaphors of power in packaging design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
45
The impact of packaging colour on children's brand name memorization (7-12 years old)
Bezaz, Nora
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1053-1068
Persistent link: https://www.econbiz.de/10010461473
Saved in:
46
Copy alert : a method and metric to detect visual copycat brands
Satomura, Takuya
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010349048
Saved in:
47
How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh
;
Glassman, Myron
;
Nyer, Prashanth
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
Saved in:
48
Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Brouthers, Lance Eliot
;
O'Donnell, Edward
;
Keig, Dawn L.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 687-710
Persistent link: https://www.econbiz.de/10010198054
Saved in:
49
Cutting through the clutter : purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism
Vilnai-Yavetz, Iris
;
Ran, Koren
- In:
The international review of retail, distribution and …
23
(
2013
)
4
,
pp. 394-417
Persistent link: https://www.econbiz.de/10009788547
Saved in:
50
The influence of visual packaging design on perceived food product quality, value, and brand preference
Wang, Edward S. T.
- In:
International journal of retail & distribution management
41
(
2013
)
10
,
pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
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