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subject:"Suchmaschine"
~subject:"Advertising effects"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Suchmaschine
Advertising effects
Search engine
33
Internet marketing
30
Online-Marketing
30
Werbewirkung
21
Advertising
13
Consumer behaviour
13
Konsumentenverhalten
13
Werbung
13
Auction theory
9
Auktionstheorie
9
Game theory
7
Spieltheorie
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search advertising
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Suchtheorie
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United States
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Online-Handel
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game theory
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online advertising
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Kausalanalyse
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paid search
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position auctions
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search engine marketing
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Jerath, Kinshuk
4
Sayedi, Amin
3
Trusov, Michael
3
Ghose, Anindya
2
Katona, Zsolt
2
Lu, Shijie
2
Rutz, Oliver J.
2
Shin, Woochoel
2
Simonov, Andrey
2
Srinivasan, Kannan
2
Yang, Sha
2
Zhu, Yi
2
Abhishek, Vibhanshu
1
Abou Nabout, Nadia
1
Amaldoss, Wilfred
1
Baghaie, Marjan
1
Berman, Ron
1
Bucklin, Randolph E.
1
Calzada, Joan
1
Cao, Xinyu
1
Chan, Tat
1
Chan, Tat Y.
1
Chesnes, Matthew
1
Chiou, Lesley
1
Dai, Weijia
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De los Santos, Babur
1
Desai, Preyas S.
1
Dukes, Anthony
1
Fader, Peter
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Gil, Ricard
1
Hill, Shawndra
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Hosanagar, Kartik
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Ipeirotis, Panagiotis G.
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Jin, Ginger Zhe
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Kalyanam, Kirthi
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1
Ke, T. Tony
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
CESifo working papers
14
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Leitfaden Online-Marketing ; [Bd. 1]
9
SpringerLink / Bücher
9
Technological forecasting & social change : an international journal
9
Working paper
9
essentials
9
Discussion papers / CEPR
8
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Discussion paper / Centre for Economic Policy Research
7
Discussion paper series / IZA
7
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism economics : the business and finance of tourism and recreation
7
Working papers / Harvard Business School, Division of Research
7
Applied economics letters
6
Decision support systems : DSS ; the international journal
6
Discussion papers / Deutsches Institut für Wirtschaftsforschung
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
6
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ECONIS (ZBW)
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
3
What do news aggregators do? : evidence from Google News in Spain and Germany
Calzada, Joan
;
Gil, Ricard
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 134-167
Persistent link: https://www.econbiz.de/10012183081
Saved in:
4
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
5
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
6
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
7
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
8
A semantic approach for estimating consumer content preferences from online search queries
Liu, Jia
;
Toubia, Olivier
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 930-952
Persistent link: https://www.econbiz.de/10011966226
Saved in:
9
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
10
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
11
Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew
;
Dai, Weijia
;
Jin, Ginger Zhe
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 879-907
Persistent link: https://www.econbiz.de/10011791425
Saved in:
12
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
13
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
14
Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang
;
Kannan, P. K.
;
Viswanathan, Siva
;
Pani, …
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
Saved in:
15
Keyword search advertising and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
16
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
Saved in:
17
Aggregation bias in sponsored search data : the curse and the cure
Abhishek, Vibhanshu
;
Hosanagar, Kartik
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10010497617
Saved in:
18
Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
19
Consumer search activities and the value of ad positions in sponsored search advertising
Chan, Tat
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 606-623
Persistent link: https://www.econbiz.de/10011313054
Saved in:
20
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
21
Competitive poaching in sponsored search advertising and its strategic impact on traditional advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 586-608
Persistent link: https://www.econbiz.de/10010403244
Saved in:
22
The role of search engine optimization in search marketing
Berman, Ron
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 644-651
Persistent link: https://www.econbiz.de/10009787931
Saved in:
23
PROSAD : a bidding decision support system for profit optimizing search engine advertising
Skiera, Bernd
;
Abou Nabout, Nadia
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 213-220
Persistent link: https://www.econbiz.de/10009736694
Saved in:
24
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
Saved in:
25
Designing ranking systems for hotels on travel search engines by mining user-generated and crowdsourced content
Ghose, Anindya
;
Ipeirotis, Panagiotis G.
;
Li, Beibei
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 493-520
Persistent link: https://www.econbiz.de/10009562944
Saved in:
26
A dynamic model of sponsored search advertising
Yao, Song
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 447-468
Persistent link: https://www.econbiz.de/10009160794
Saved in:
27
Measuring the lifetime value of customers acquired from Google Search advertising
Chan, Tat Y.
;
Wu, Chunhua
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 837-850
Persistent link: https://www.econbiz.de/10009384013
Saved in:
28
Zooming in on paid search ads : a consumer-level model calibrated on aggregated data
Rutz, Oliver J.
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 789-800
Persistent link: https://www.econbiz.de/10009384017
Saved in:
29
Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.
;
Trusov, Michael
;
Bucklin, Randolph E.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
Saved in:
30
A "position paradox" in sponsored search auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 612-627
Persistent link: https://www.econbiz.de/10009299502
Saved in:
31
Analyzing the relationship between organic and sponsored search advertising : positive, negative, or zero interdependence?
Yang, Sha
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 602-623
Persistent link: https://www.econbiz.de/10008652635
Saved in:
32
The race for sponsored links : bidding patterns for search advertising
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003967731
Saved in:
33
Click fraud
Wilbur, Kenneth C.
;
Zhu, Yi
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003843321
Saved in:
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