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Market segmentation
36
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Harvard business review : HBR
Journal of retailing and consumer services
NBER working paper series
23
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
SpringerLink / Bücher
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19
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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17
Management science : journal of the Institute for Operations Research and the Management Sciences
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European journal of operational research : EJOR
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Journal of revenue and pricing management
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NBER Working Paper
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Gabler Edition Wissenschaft
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Tourism economics : the business and finance of tourism and recreation
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European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
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Discussion papers / CEPR
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International journal of industrial organization
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International journal of retail & distribution management
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of marketing management : MM
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
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Discussion paper / Tinbergen Institute
9
Journal of financial economics
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Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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1
Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers
Sukanlaya Sawang
;
Lee, Chia-Chi
;
Chou, Cindy Yunhsin
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014371803
Saved in:
2
The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Ngoh, Cheryl-lyn
;
Groening, Christopher
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013366368
Saved in:
3
Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Kondo, Fumiyo N.
;
Okubo, Taishi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209562
Saved in:
4
Who will adopt electric vehicles? : segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak
;
Deshmukh, Arun Kumar
;
Thaichon, Park
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013364447
Saved in:
5
Segmentation of both reviewers and businesses on social media
Moon, Sangkil
;
Jalali, Nima
;
Erevelles, Sunil
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581872
Saved in:
6
RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul
;
Mushafiq, Muhammad
;
Khan, Salabat
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581908
Saved in:
7
Behavioral changes of multichannel customers : their persistence and influencing factors
Li, Xi
;
Dahana, Wirawan Dony
;
Li, Tongmao
;
Yuan, Jingbo
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431695
Saved in:
8
My style, my food, my waste! : consumer food waste-related lifestyle segments
Aschemann-Witzel, Jessica
;
Hooge, Ilona E. de
;
Almli, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433375
Saved in:
9
A sequence analysis approach to segmenting credit card customers
Ho, Hillbun
;
Tien, Keng-Ming Terence
;
Wu, Anne
;
Singh, …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012434227
Saved in:
10
Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.
;
Zielke, Stephan
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
Saved in:
11
Product customization : a profile of consumer demand
Pallant, Jessica
;
Sands, Sean
;
Karpen, Ingo
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238344
Saved in:
12
Emerging cyborg products : an ethical market approach for market segmentation
Arias-Oliva, Mario
;
Pelegrín-Borondo, Jorge
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012269074
Saved in:
13
"Online omnivores" or "willing but struggling"? : identifying online grocery shopping behavior segments using attitude theory
Brand, Christian
;
Schwanen, Tim
;
Anable, Jillian
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012304024
Saved in:
14
Consumer preferences for beer attributes in Germany : a conjoint and latent class approach
Meyerding, Stephan G. H.
;
Bauchrowitz, Alexander
; …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 229-240
Persistent link: https://www.econbiz.de/10011995584
Saved in:
15
Heterogeneity in consumers' mobile shopping acceptance : a finite mixture partial least squares modelling approach for exploring and characterising different shopper segments
Groß, Michael
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 8-18
Persistent link: https://www.econbiz.de/10011801708
Saved in:
16
A segmentation study of cinema consumers based on values and lifestyle
Díaz, Asunción
;
Gómez, Mar
;
Molina, Arturo
;
Santos, …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 79-89
Persistent link: https://www.econbiz.de/10011808541
Saved in:
17
From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
Saved in:
18
The role of fashionability in second-hand shopping motivations
Ferraro, Carla
;
Sands, Sean
;
Brace-Govan, Jan
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 262-268
Persistent link: https://www.econbiz.de/10011556678
Saved in:
19
Segmentation of impulse buyers in an emerging market - an exploratory study
Mittal, Sheetal
;
Chawla, Deepak
;
Sondhi, Neena
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 53-61
Persistent link: https://www.econbiz.de/10011598571
Saved in:
20
Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean
;
Ferraro, Carla
;
Campbell, Colin L.
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
Saved in:
21
A study investigating attitudinal perceptions of microcredit services and their relevant drivers in bottom of pyramid market segments
Jebarajakirthy, Charles
;
Lobo, Antonio
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 39-48
Persistent link: https://www.econbiz.de/10010503934
Saved in:
22
Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.
;
Strasheim, Arien
;
Grobler, Anske F.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
Saved in:
23
The limits of scale
Hałaburda, Hanna
;
Oberholzer-Gee, Felix
- In:
Harvard business review : HBR
92
(
2014
)
4
,
pp. 94-99
Persistent link: https://www.econbiz.de/10010343431
Saved in:
24
Retail channel price discrimination
Cuellar, Steven S.
;
Brunamonti, Marco
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10010348752
Saved in:
25
Retail buyer segmentation based on the use of assortment decision factors
Bahng, Young Jin
;
Kincade, Doris H.
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 643-652
Persistent link: https://www.econbiz.de/10010388514
Saved in:
26
Generation Y vs. Baby Boomers : shopping behavior, buyer involvement and implications for retailing
Parment, Anders
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 189-199
Persistent link: https://www.econbiz.de/10009734320
Saved in:
27
The effect of age on shopping orientation : choice orientation types of the ageing shoppers
Kohijoki, Anna-Maija
;
Marjanen, Heli
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 165-172
Persistent link: https://www.econbiz.de/10009734327
Saved in:
28
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
29
Cross-validation of segments of credit card holders
Martins, Maria Cristina M. S. G.
;
Cardoso, Margarida G. …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 629-636
Persistent link: https://www.econbiz.de/10009655497
Saved in:
30
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
Saved in:
31
Fractal segmentation matrix
Puster, János
- In:
Journal of retailing and consumer services
19
(
2012
)
5
,
pp. 457-463
Persistent link: https://www.econbiz.de/10009613750
Saved in:
32
Segmenting the base of the pyramid
Rangan, V. Kasturi
;
Chu, Michael
;
Petkoski, Djordjija
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 113-117
Persistent link: https://www.econbiz.de/10009233225
Saved in:
33
Understanding music consumption through a tribal lens
Nuttall, Peter
;
Arnold, Sally
;
Carless, Luke
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
2
,
pp. 152-159
Persistent link: https://www.econbiz.de/10008938714
Saved in:
34
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
Saved in:
35
Shopping values of clothing retailers perceived by consumers of different social classes
Seo, Sangwoo
;
Lee, Yuri
- In:
Journal of retailing and consumer services
15
(
2008
)
6
,
pp. 491-499
Persistent link: https://www.econbiz.de/10003750769
Saved in:
36
Latent class modeling of website users' search patterns : implications for online market segmentation
Dias, José G.
;
Vermunt, Jeroen K.
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 359-368
Persistent link: https://www.econbiz.de/10003584751
Saved in:
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