//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Information systems research : ISR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Viral+marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Viral marketing
52
Virales Marketing
52
Social Web
30
Social web
30
Internet marketing
26
Online-Marketing
26
Consumer behaviour
24
Konsumentenverhalten
24
Online retailing
23
Online-Handel
23
E-commerce
13
Electronic Commerce
13
online reviews
10
social media
8
word of mouth
8
Digital platform
7
Digitale Plattform
7
Internet
7
Experiment
6
electronic commerce
6
user-generated content
6
Personalisierung
5
Personalization
5
Preismanagement
5
Pricing strategy
5
Product information
5
Produktinformation
5
Bias
4
Customer integration
4
Kundenintegration
4
Product quality
4
Productivity
4
Produktivität
4
Produktqualität
4
Social relations
4
Soziale Beziehungen
4
Systematischer Fehler
4
Advertising effects
3
Social network
3
Soziales Netzwerk
3
more ...
less ...
Online availability
All
Undetermined
40
Type of publication
All
Article
52
Type of publication (narrower categories)
All
Article in journal
52
Aufsatz in Zeitschrift
52
Language
All
English
52
Author
All
Tan, Yong
4
Pavlou, Paul A.
3
Sun, Tianshu
3
Yin, Dezhi
3
Zhang, Xiaoquan
3
Choi, Angela Aerry
2
Dewan, Sanjeev
2
Feng, Juan
2
Ghose, Anindya
2
Golden, Joseph M.
2
Gu, Bin
2
Kwark, Young
2
Lappas, Theodoros
2
Lu, Xianghua
2
Oh, Wonseok
2
Qiu, Liangfei
2
Ramaprasad, Jui
2
Zhang, Han
2
Adamopoulos, Panagiotis
1
Adomavicius, Gediminas
1
Aggarwal, Rohit
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Bai, Xue
1
Bampo, Mauro
1
Bapna, Ravi
1
Brass, Daniel J.
1
Chen, Bintong
1
Chen, Cheng
1
Chen, Haipeng
1
Chen, Jianqing
1
Chen, Jiawei
1
Chen, Peiyu
1
Cho, Daegon
1
Claussen, Jörg
1
Cohen, Maxime C.
1
De Vreede, Gert-Jan
1
Dellarocas, Chrysanthos
1
Ewing, Michael
1
Fang, Xiao
1
more ...
less ...
Published in...
All
Information systems research : ISR
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Psychology & marketing
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
49
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
SpringerLink / Bücher
30
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Cogent business & management
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
Technological forecasting & social change : an international journal
21
more ...
less ...
Source
All
ECONIS (ZBW)
52
Showing
1
-
50
of
52
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
2
Diversity preference-aware link recommendation for online social networks
Yin, Kexin
;
Fang, Xiao
;
Chen, Bintong
;
Sheng, Olivia R. Liu
- In:
Information systems research : ISR
34
(
2023
)
4
,
pp. 1398-1414
Persistent link: https://www.econbiz.de/10014487303
Saved in:
3
Evolution of referrals over customers' life cycle : evidence from a ride-sharing platform
Fernández-Loría, Carlos
;
Cohen, Maxime C.
;
Ghose, Anindya
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 698-720
Persistent link: https://www.econbiz.de/10014325155
Saved in:
4
Cross-platform spillover effects in consumption of viral content : a quasi-experimental analysis using synthetic controls
Krijestorac, Haris
;
Garg, Rajiv
;
Mahajan, Vijay
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 449-472
Persistent link: https://www.econbiz.de/10012295011
Saved in:
5
Racial bias in customer service : evidence from twitter
Gunarathne, Priyanga
;
Rui, Huaxia
;
Seidmann, Abraham
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10013188240
Saved in:
6
The impact of sharing mechanism design on content sharing in online social networks
Heimbach, Irina
;
Hinz, Oliver
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 592-611
Persistent link: https://www.econbiz.de/10011929231
Saved in:
7
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
8
Mining bilateral reviews for online transaction prediction : a relational topic modeling approach
Chen, Jiawei
;
Yang, Yinghui
;
Liu, Hongyan
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 541-560
Persistent link: https://www.econbiz.de/10012599887
Saved in:
9
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
10
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
11
Focus within or on others : the impact of reviewers' attentional focus on review helpfulness
Lei, Zhanfei
;
Yin, Dezhi
;
Zhang, Han
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 801-819
Persistent link: https://www.econbiz.de/10012669810
Saved in:
12
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
13
Words matter! : toward a prosocial call-to-action for online referral : evidence from two field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Golden, Joseph M.
;
Sun, Tianshu
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10012242415
Saved in:
14
A note on the impact of daily deals on local retailers' online reputation : mediation effects of the consumer experience
Bai, Xue
;
Marsden, James R.
;
Ross, William T.
;
Wang, Gang
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1132-1143
Persistent link: https://www.econbiz.de/10012493768
Saved in:
15
Do online friends bring out the best in us? : the effect of friend contributions on online review provision
Ke, Zhihong
;
Liu, De
;
Brass, Daniel J.
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1322-1336
Persistent link: https://www.econbiz.de/10012493807
Saved in:
16
Unemployment and digital public goods contribution
Kummer, Michael E.
;
Slivko, Olga
;
Zhang, Xiaoquan
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 801-819
Persistent link: https://www.econbiz.de/10012298126
Saved in:
17
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
18
The voice of the customer : managing customer care in Twitter
Mousavi, Reza
;
Johar, Monica
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 340-360
Persistent link: https://www.econbiz.de/10012294998
Saved in:
19
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
20
The importance of interactions between content characteristics and creator characteristics for studying virality in social media
Han, Yue
;
Lappas, Theodoros
;
Sabnis, Gaurav
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 576-588
Persistent link: https://www.econbiz.de/10012295031
Saved in:
21
Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting
;
Huang, Jinghua
;
Tan, Yong
;
Yu, Yifan
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
Saved in:
22
An empirical study of free product sampling and rating bias
Lin, Zhijie
;
Zhang, Ying
;
Tan, Yong
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 260-275
Persistent link: https://www.econbiz.de/10012038223
Saved in:
23
Leveraging user-generated content for product promotion : the effects of firm-highlighted reviews
Yi, Cheng
;
Jiang, Zhenhui
;
Li, Xiuping
;
Lu, Xianghua
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 711-725
Persistent link: https://www.econbiz.de/10012118878
Saved in:
24
Word-of-mouth system implementation and customer conversion : a randomized field experiment
Huang, Ni
;
Sun, Tianshu
;
Chen, Peiyu
;
Golden, Joseph M.
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 805-818
Persistent link: https://www.econbiz.de/10012118889
Saved in:
25
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
26
Understanding user-generated content and customer engagement on Facebook business pages
Yang, Mochen
;
Ren, Yuqing
;
Adomavicius, Gediminas
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 839-855
Persistent link: https://www.econbiz.de/10012118893
Saved in:
27
When a doctor knows, it shows : an empirical analysis of doctors' responses in a Q&A forum of an online healthcare portal
Khurana, Sandeep
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 872-891
Persistent link: https://www.econbiz.de/10012118896
Saved in:
28
Online product reviews-triggered dynamic pricing : theory and evidence
Feng, Juan
;
Li, Xin
;
Zhang, Xiaoquan
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1107-1123
Persistent link: https://www.econbiz.de/10012153310
Saved in:
29
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
30
Impact of live chat on purchase in electronic markets : the moderating role of information cues
Tan, Xue
;
Wang, Youwei
;
Tan, Yong
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1248-1271
Persistent link: https://www.econbiz.de/10012153335
Saved in:
31
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
32
The impact of user personality traits on word of mouth : text-mining social media platforms
Adamopoulos, Panagiotis
;
Ghose, Anindya
;
Todri, Vilma
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 612-640
Persistent link: https://www.econbiz.de/10011929234
Saved in:
33
Socially nudged : a quasi-experimental study of friends’ social influence in online product ratings
Wang, Chong Alex
;
Zhang, Xiaoquan
;
Hann, Il-Horn
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 641-655
Persistent link: https://www.econbiz.de/10011929240
Saved in:
34
The impact of online product reviews on product returns
Sahoo, Nachiketa
;
Dellarocas, Chrysanthos
;
Srinivasan, Shuba
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 723-738
Persistent link: https://www.econbiz.de/10011929300
Saved in:
35
Impact of average rating on social media endorsement : the moderating role of rating dispersion and discount threshold
Li, Xitong
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011929311
Saved in:
36
Popularity or proximity : characterizing the nature of social influence in an online music community
Dewan, Sanjeev
;
Ho, Yi-Jen
;
Ramaprasad, Jui
- In:
Information systems research : ISR
28
(
2017
)
1
,
pp. 117-136
Persistent link: https://www.econbiz.de/10011686266
Saved in:
37
Disconfirmation effect on online rating behavior : a structural model
Ho, Yi-Chun
;
Wu, Junjie
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
3
,
pp. 626-642
Persistent link: https://www.econbiz.de/10011754100
Saved in:
38
When online reviews meet sales volume information : is more or accurate information always better?
Liu, Yang
;
Feng, Juan
;
Liao, Xiuwu
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 723-743
Persistent link: https://www.econbiz.de/10011791205
Saved in:
39
When do consumers value positive vs. negative reviews? : an empirical investigation of confirmation bias in online word of mouth
Yin, Dezhi
;
Mitra, Sabyasachi
;
Zhang, Han
- In:
Information systems research : ISR
27
(
2016
)
1
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011460163
Saved in:
40
Design of consumer review systems and product pricing
Yabing Jiang
;
Guo, Hong
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 714-730
Persistent link: https://www.econbiz.de/10011420780
Saved in:
41
Product fit uncertainty in online markets : nature, effects, and antecedents
Hong, Yili
;
Pavlou, Paul A.
- In:
Information systems research : ISR
25
(
2014
)
2
,
pp. 328-344
Persistent link: https://www.econbiz.de/10010393279
Saved in:
42
"Popularity effect" in user-generated content : evidence from online product reviews
Goes, Paulo B.
;
Lin, Mingfeng
;
Yeung, Ching-man Au
- In:
Information systems research : ISR
25
(
2014
)
2
,
pp. 222-238
Persistent link: https://www.econbiz.de/10010393304
Saved in:
43
Online product reviews : implications for retailers and competing manufacturers
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010355238
Saved in:
44
Latent growth modeling for information systems : theoretical extensions and practical applications
Zheng, Zhiqiang
;
Pavlou, Paul A.
;
Gu, Bin
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 547-568
Persistent link: https://www.econbiz.de/10010469111
Saved in:
45
The central role of engagement in online communities
Ray, Soumya
;
Kim, Sung S.
;
Morris, James G.
- In:
Information systems research : ISR
25
(
2014
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10010469113
Saved in:
46
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
47
The effect of rewarding user engagement : the case of Facebook apps
Claussen, Jörg
;
Kretschmer, Tobias
;
Mayrhofer, Philip
- In:
Information systems research : ISR
24
(
2013
)
1
,
pp. 186-200
Persistent link: https://www.econbiz.de/10009736907
Saved in:
48
The impact of external word-of-mouth sources on retailer sales of high-involvement products
Gu, Bin
;
Park, Jaehong
;
Konana, Prabhudev
- In:
Information systems research : ISR
23
(
2012
)
1
,
pp. 182-196
Persistent link: https://www.econbiz.de/10009522766
Saved in:
49
Music blogging, online sampling, and the long tail
Dewan, Sanjeev
;
Ramaprasad, Jui
- In:
Information systems research : ISR
23
(
2012
)
3/2/2
,
pp. 1056-1067
Persistent link: https://www.econbiz.de/10009656973
Saved in:
50
Putting money where the mouths are : the relation between venture financing and electronic word-of-mouth
Aggarwal, Rohit
;
Gopal, Ram
;
Gupta, Alok
;
Singh, Harpreet
- In:
Information systems research : ISR
23
(
2012
)
3/2/2
,
pp. 976-992
Persistent link: https://www.econbiz.de/10009656986
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->