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~isPartOf:"Journal of internet commerce"
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Search: subject_exact:"Word of mouth"
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Viral marketing
29
Virales Marketing
29
Consumer behaviour
23
Konsumentenverhalten
23
Internet marketing
19
Online-Marketing
19
Social Web
12
Social web
12
Online retailing
10
Online-Handel
10
Confidence
6
E-commerce
6
Electronic Commerce
6
Vertrauen
6
social media
6
Beziehungsmarketing
4
Personalisierung
4
Personalization
4
Relationship marketing
4
Website
4
trust
4
Bibliometrics
3
Bibliometrie
3
Brand management
3
Credibility
3
Glaubwürdigkeit
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Internet
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Markenführung
3
Product information
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Produktinformation
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word-of-mouth
3
Advertising effects
2
Brand image
2
Cognition
2
Customer integration
2
Customer satisfaction
2
Data Mining
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Data mining
2
Electronic word-of-mouth (eWOM)
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Aiken, K. Damon
2
Korgaonkar, Pradeep
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MacMillan, Amy
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Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Petrescu, Maria
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Amaya Rivas, Adriana A.
1
Balaji, M. S.
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Basu, Rituparna
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Bat, Tuya
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Boush, David M.
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Carneiro, Teresa Cristina Janes
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Changchit, Chuleeporn
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Chen, Chun-Der
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Chiagouris, Larry G.
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Chou, Shih Yung
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Chung, Jin-young
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Cole, Michael D.
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Cowley, Scott
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Dangi, Hamendra Kumar
1
Datta, Biplab
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Dholakia, Ruby R.
1
Dhun
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Drake, John R.
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Duan, Jingyi
1
Furner, Christopher P.
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Ghosh, Tathagata
1
Gironda, John
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Gopalakrishna, Pradeep
1
Huang, Albert H.
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Hung, Shin-Yuan
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Islam, Jamid Ul
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Kelley, Brett
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Khong Kok Wei
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Journal of internet commerce
Journal of business research : JBR
187
Journal of retailing and consumer services
126
International journal of hospitality management
99
Tourism management : research, policies, practice
70
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
International journal of contemporary hospitality management
46
Journal of hospitality marketing & management
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
44
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
43
Journal of marketing
41
Electronic commerce research
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
The journal of services marketing
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
SpringerLink / Bücher
28
Journal of marketing management : MM
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Marketing letters : a journal of research in marketing
25
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
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ECONIS (ZBW)
29
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29
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1
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz
;
Taraz, Roghayeh
;
Mehdikhani, Rasoul
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10013547771
Saved in:
2
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
3
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
4
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
5
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
6
Trajectory and research opportunities on consumer brand engagement in social networking sites
Nery, Maria Martins Rebouças
;
Sincorá, Larissa Alves
; …
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 479-507
Persistent link: https://www.econbiz.de/10012801975
Saved in:
7
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
8
Why forward viral fashion messages? : the moderating roles of consumers’ fashion traits and message orientation
Kobia, Caroline
;
Liu, Chuanlan
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 287-308
Persistent link: https://www.econbiz.de/10011804504
Saved in:
9
The adoption of online product information : cognitive and affective evaluations
Kang, Tsan-Ching
;
Hung, Shin-Yuan
;
Huang, Albert H.
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 373-403
Persistent link: https://www.econbiz.de/10012312282
Saved in:
10
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
Saved in:
11
Reconceptualizing determinants of consumer attitudes toward social commerce sites
Pacheco, Barney G.
;
Jaipaul-O'Garro, Rhonda
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10012258243
Saved in:
12
Determinants and impact of online reviews on product satisfaction
Changchit, Chuleeporn
;
Klaus, Tim
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 82-102
Persistent link: https://www.econbiz.de/10012179617
Saved in:
13
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
14
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Khong Kok Wei
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
Saved in:
15
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
16
How purchase type influences consumption-related posting behavior on social media : the moderating role of materialism
Duan, Jingyi
;
Dholakia, Ruby R.
- In:
Journal of internet commerce
17
(
2018
)
1
,
pp. 64-80
Persistent link: https://www.econbiz.de/10011987414
Saved in:
17
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
Saved in:
18
Managing negative reviews : the persuasive role of webcare characteristics
Ghosh, Tathagata
- In:
Journal of internet commerce
16
(
2017
)
2
,
pp. 148-173
Persistent link: https://www.econbiz.de/10011804469
Saved in:
19
Extending our understanding of eWOM impact : the role of source credibility and message relevance
O'Reilly, Kelley
;
MacMillan, Amy
;
Mumuni, Alhassan G.
; …
- In:
Journal of internet commerce
15
(
2016
)
2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10011636443
Saved in:
20
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria
;
Korgaonkar, Pradeep
;
Gironda, John
- In:
Journal of internet commerce
14
(
2015
)
3
,
pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Saved in:
21
A netnographic study of eWOM motivations to articulate dining experiences
Chung, Jin-young
;
Kim, Yeong Gug
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10011432518
Saved in:
22
Perceived helpfulness, perceived trustworthiness, and their impact upon social commerce users’ intention to seek shopping recommendations
Qin, Li
;
Kong, Sue
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 492-508
Persistent link: https://www.econbiz.de/10011432520
Saved in:
23
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
24
An international investigation of source influence effects of internet trustmarks
Aiken, K. Damon
;
Shin, Sohyoun
;
Pascal, Vincent
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 89-115
Persistent link: https://www.econbiz.de/10010474799
Saved in:
25
The effect of online review configurations, prices, and personality on online purchase decisions : a study of online review profiles on eBay
Chou, Shih Yung
;
Picazo-Vela, Sergio
;
Pearson, John M.
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 131-153
Persistent link: https://www.econbiz.de/10010248475
Saved in:
26
Exploring the influence of cultural value orientations on motivations of electronic word-of-mouth communication
Zhang, Jie
;
Lee, Wei-Na
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 117-138
Persistent link: https://www.econbiz.de/10009703946
Saved in:
27
Viral advertising : definitional review and synthesis
Petrescu, Maria
;
Korgaonkar, Pradeep
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 208-226
Persistent link: https://www.econbiz.de/10009485810
Saved in:
28
Transitioning from traditional to digital content : an examination of opinion leadership and word-of-mouth communication across various media platforms
Cole, Michael D.
;
Long, Mary M.
;
Chiagouris, Larry G.
; …
- In:
Journal of internet commerce
10
(
2011
)
1/4
,
pp. 91-105
Persistent link: https://www.econbiz.de/10009485816
Saved in:
29
Integrating experience, advertising, and electronic word of mouth
Jones, Scott A.
;
Aiken, K. Damon
;
Boush, David M.
- In:
Journal of internet commerce
8
(
2009
)
3/4
,
pp. 246-267
Persistent link: https://www.econbiz.de/10003941396
Saved in:
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