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Delphi technique
18
Delphi-Methode
18
Consumer behaviour
13
Konsumentenverhalten
13
Internet marketing
12
Online-Marketing
12
Social Web
10
Social web
10
Viral marketing
10
Virales Marketing
10
Experten
8
Experts
8
Lieferantenmanagement
7
Supplier relationship management
7
Delphi method
6
Fuzzy sets
6
Fuzzy-Set-Theorie
6
Delphi
5
Game theory
5
Innovation
5
Online retailing
5
Online-Handel
5
Spieltheorie
5
Advertising
4
Beziehungsmarketing
4
Brand management
4
Customer satisfaction
4
E-commerce
4
Electronic Commerce
4
Expert system
4
Expertensystem
4
Kundenzufriedenheit
4
Markenführung
4
Relationship marketing
4
Werbung
4
social media
4
Betriebliche Wertschöpfung
3
Brand
3
Dienstleistungsqualität
3
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Kerr, Gayle
2
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2
Liu, Shan
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Akhtar, Nadeem
1
Akçura, M. Tolga
1
Allen, B. J.
1
An, Jinwon
1
An, Yongdae
1
Andersen, Kirsti Reitan
1
Aygün, Tanju
1
Basuroy, Suman
1
Belmati, Sorya
1
Bergkvist, Lars
1
Boquet, Thomas
1
Bouncken, Ricarda B.
1
Briel, Frederik von
1
Bun, Maurice J. G.
1
Cantoni, Lorenzo
1
Ceren, Altuntaş Vural
1
Chen, Chun-An
1
Chen, Huan
1
Chimhundu, Ranga
1
Cho, Sungzoon
1
Choi, Hoon S.
1
Choi, Youngjoon
1
Cotte, June
1
Dai, Tinglong
1
Dearden, James A.
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Deng, Zhaohua
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Deng, Ziliang
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Deveci, Durmuş Ali
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Dietrich, Daniel
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Du, Shaofu
1
Ebbers, Joris Jan
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Egermann, Hauke
1
Feng, Yang
1
Fredrich, Viktor
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Fu, Yafan
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Gao, Baojun
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the review of marketing communications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Business horizons
1
Economic research
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Frontiers of business research in China : selected publications from Chinese universities
1
International journal of business excellence : IJBEX
1
International journal of business performance and supply chain modelling
1
International journal of entrepreneurship and small business : IJESB
1
International journal of export marketing : IJExportM
1
International journal of forecasting
1
International journal of production economics
1
International journal of project management : the journal of The International Project Management Association
1
International journal of retail & distribution management
1
International journal of services technology and management : IJSTM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of cultural economics
1
Journal of decision systems
1
Journal of financial services marketing : JFSM
1
Journal of food products marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of information & knowledge management : JIKM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of organizational change management
1
Journal of public economics
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Maritime economics & logistics : a quarterly scientific journal committed to the advancement of maritime economics as a distinct and well defined branch of both applied economics and international business
1
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ECONIS (ZBW)
58
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1
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58
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1
An
expert
with whom I can identify : the role
of
narratives in influencer
marketing
Feng, Yang
;
Chen, Huan
;
Kong, Qian
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 972-993
Persistent link: https://www.econbiz.de/10012650614
Saved in:
2
Expert
insights in
marketing
theory and practice
2021
Persistent link: https://www.econbiz.de/10012483565
Saved in:
3
Multichannel design and pricing in vertically differentiated
expert
service markets
Du, Shaofu
;
Peng, Xuefeng
;
Nie, Tengfei
;
Zhu, Yangguang
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
7
,
pp. 3787-3813
Persistent link: https://www.econbiz.de/10014341047
Saved in:
4
Patriot,
expert
, or complainer? : exploring how athletes express themselves at Olympic Games' press conferences
Li, Bo
;
Scott, Olan
;
Sharpe, Stirling
;
Stokowski, Sarah
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 228-238
Persistent link: https://www.econbiz.de/10013411503
Saved in:
5
Expert
online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad
;
Choi, Youngjoon
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
2
,
pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
Saved in:
6
Effects
of
conflicting hotel reviews shared by novice and
expert
traveler on attitude ambivalence : the moderating role
of
quality
of
managers' responses
Siddiqi, Umar Iqbal
;
Akhtar, Nadeem
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 178-200
Persistent link: https://www.econbiz.de/10012423288
Saved in:
7
An
expert
system for systematic international market selection
Grimstad, Siv Marina
;
Glavee-Geo, Richard
;
Soufiane, Abeddaa
- In:
International journal of export marketing : IJExportM
4
(
2021
)
4
,
pp. 410-431
Persistent link: https://www.econbiz.de/10013255818
Saved in:
8
Is everybody an
expert
? : an investigation into the impact
of
professional versus user reviews on movie revenues
Basuroy, Suman
;
Ravid, Simon Abraham
;
Gretz, Richard T.
; …
- In:
Journal of cultural economics
44
(
2020
)
1
,
pp. 57-96
Persistent link: https://www.econbiz.de/10012226920
Saved in:
9
Value-creation-capture-equilibrium in new product development alliances : a matter
of
coopetition,
expert
power, and alliance importance
Bouncken, Ricarda B.
;
Fredrich, Viktor
;
Ritala, Paavo
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 648-662
Persistent link: https://www.econbiz.de/10012372739
Saved in:
10
Combating fake news on social media with source ratings : the effects
of
user and
expert
reputation ratings
Kim, Antino
;
Moravec, Patricia L.
;
Dennis, Alan
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 931-968
Persistent link: https://www.econbiz.de/10012198627
Saved in:
11
Marketing
information and
marketing
intelligence for customer insights
Mandal, Pratap Chandra
- In:
International journal of business excellence : IJBEX
28
(
2022
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10014234566
Saved in:
12
Third-party signals and sales to
expert
-agent buyers : quality indicators in the contemporary visual arts market
Kackovic, Monika
;
Bun, Maurice J. G.
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 587-601
Persistent link: https://www.econbiz.de/10012494705
Saved in:
13
Conspicuous by its absence : diagnostic
expert
testing under uncertainty
Dai, Tinglong
;
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 540-563
Persistent link: https://www.econbiz.de/10012294681
Saved in:
14
Marketing
store brands and manufacturer brands : role
of
referent and
expert
power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
15
Money-back guarantees and service quality : the
marketing
of
in vitro fertilization services
Yu, Shan
;
Ghosh, Mrinal K.
;
Viswanathan, Madhu
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 659-673
Persistent link: https://www.econbiz.de/10013258080
Saved in:
16
The differential effects
of
online peer review and
expert
review on service evaluations : the roles
of
confidence and information convergence
Keh, Hean Tat
;
Sun, Jin
- In:
Journal of service research : JSR
21
(
2018
)
4
,
pp. 474-489
Persistent link: https://www.econbiz.de/10011951812
Saved in:
17
Reviewing experts' restraint from extremes and its impact on service providers
Nguyen, Peter
;
Wang, Xin
;
Li, Xi
;
Cotte, June
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 654-674
Persistent link: https://www.econbiz.de/10012434444
Saved in:
18
Hierarchical linear modeling in internal
marketing
research : a review with an application on innovation and
expert
in China
Yuan, Xaiohui
;
Deng, Ziliang
;
Jean, Ruer-Jer Bryan
; …
- In:
Frontiers of business research in China : selected …
9
(
2015
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10011490524
Saved in:
19
Perceived risk and the interplay
of
expert
endorsement, corporate image and investment knowledge in mutual fund advertising
Tong, Suk Chong
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 179-189
Persistent link: https://www.econbiz.de/10011975279
Saved in:
20
Combined fuzzy theory and Delphi method for instruments designing framework
of
online
marketing
flexibility dimensions
Kumar, Anil
;
Sindhwani, Piyush
;
Trivedi, Shrawan Kumar
- In:
International journal of services technology and …
26
(
2020
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10012503583
Saved in:
21
A strategic analysis
of
multi-channel
expert
services
Akçura, M. Tolga
;
Ozdemir, Zafer D.
- In:
Journal of management information systems : JMIS
34
(
2017
)
1
,
pp. 206-231
Persistent link: https://www.econbiz.de/10011709812
Saved in:
22
Artificial intelligence-based predictions
of
movie audiences on opening Saturday
An, Yongdae
;
An, Jinwon
;
Cho, Sungzoon
- In:
International journal of forecasting
37
(
2021
)
1
,
pp. 274-288
Persistent link: https://www.econbiz.de/10012692709
Saved in:
23
Cross-cultural differences in uses
of
online experts
Obal, Michael
;
Kunz, Werner
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1148-1156
Persistent link: https://www.econbiz.de/10011440247
Saved in:
24
Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects
of
online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Saved in:
25
Exploring dark creativity : the role
of
power in an unethical
marketing
task
Palmer, Carolin
;
Kraus, Sascha
;
Ribeiro Soriano, Domingo
- In:
Economic research
33
(
2020
)
1,1
,
pp. 145-159
Persistent link: https://www.econbiz.de/10013173484
Saved in:
26
Sustainability innovators and anchor draggers : a global
expert
study on sustainable fashion
Pedersen, Esben Rahbek Gjerdrum
;
Andersen, Kirsti Reitan
- In:
Journal of fashion marketing and management
19
(
2015
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10011443474
Saved in:
27
Consumers, experts, and online product evaluations : evidence from the brewing industry
Jacobsen, Grant D.
- In:
Journal of public economics
126
(
2015
),
pp. 114-123
Persistent link: https://www.econbiz.de/10011416605
Saved in:
28
The utilisation
of
digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
29
An empirical analysis
of
experienced reviewers in online communities : what, how, and why to review
Choi, Hoon S.
;
Maasberg, Michele
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1293-1310
Persistent link: https://www.econbiz.de/10013463391
Saved in:
30
The future
of
B2B
marketing
theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
31
Exploring the perceived value
of
social practice theories for business-to-business
marketing
managers
Lowe, Sid
;
Rod, Michel
;
Kainzbauer, Astrid
;
Hwang, Ki-Soon
- In:
Journal of organizational change management
29
(
2016
)
5
,
pp. 751-768
Persistent link: https://www.econbiz.de/10011619336
Saved in:
32
The influence
of
online review exposure on reviewers’ intensity level
of
negative word
of
mouth
Rouliez, Paulette
;
Tojib, Dewi
;
Tsarenko, Yelena
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
5
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012053337
Saved in:
33
Understanding critical risks
of
business process outsourcing from the vendor perspective : a dyadic comparison Delphi study
Liu, Shan
;
Keil, Mark
;
Wang, Lin
;
Lu, Yaobin
- In:
Information & management : the internat. journal of …
60
(
2023
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014459268
Saved in:
34
A comprehensive approach to the study
of
advertising execution and its effects
Bergkvist, Lars
;
Langner, Tobias
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 227-246
Persistent link: https://www.econbiz.de/10014233951
Saved in:
35
Doctors' provision
of
online health consultation service and patient review valence : evidence from a quasi-experiment
Liu, Shan
;
Wang, Hao
;
Gao, Baojun
;
Deng, Zhaohua
- In:
Information & management : the internat. journal of …
59
(
2022
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013327143
Saved in:
36
Development
of
levels
of
buyer-supplier collaboration : a Delphi study
Kashyap, Ankita
;
Lakhanpal, Pooja
- In:
International journal of business performance and …
13
(
2022
)
1
,
pp. 27-52
Persistent link: https://www.econbiz.de/10013198524
Saved in:
37
Personalization and customization in fashion : searching for a definition
Nobile, Tekila Harley
;
Cantoni, Lorenzo
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10014289007
Saved in:
38
Drivers
of
and barriers against market orientation : a study
of
Turkish container ports
Göçer, Aysu
;
Ceren, Altuntaş Vural
;
Deveci, Durmuş Ali
- In:
Maritime economics & logistics : a quarterly scientific …
21
(
2019
)
2
,
pp. 278-305
Persistent link: https://www.econbiz.de/10012101982
Saved in:
39
A framework
of
brand contestation : toward brand antifragility
Dietrich, Daniel
;
Russell, Cristel Antonia
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 682-708
Persistent link: https://www.econbiz.de/10012799037
Saved in:
40
Opinion leaders and product variety
Kuksov, Dmitri
;
Liao, Chenxi
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
Saved in:
41
The future
of
omnichannel retail : a four-stage Delphi study
Briel, Frederik von
- In:
Technological forecasting & social change : an …
132
(
2018
),
pp. 217-229
Persistent link: https://www.econbiz.de/10011960215
Saved in:
42
Solving the crisis
of
immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
43
Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
Saved in:
44
Designing an adaptive neuro fuzzy inference system for prediction
of
customers satisfaction
Neshat, Mehdi
;
Pourahmad, Ali Akbar
;
Hasani, Mohammad Reza
- In:
Journal of information & knowledge management : JIKM
15
(
2016
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011624366
Saved in:
45
Research trajectories
of
Service-Dominant Logic : emergent themes
of
a unifying paradigm in business and management
Pohlmann, Attila
;
Kaartemo, Valtteri
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 53-68
Persistent link: https://www.econbiz.de/10011730101
Saved in:
46
Strategic manipulation
of
university rankings, the prestige effect, and student university choice
Dearden, James A.
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing research
56
(
2019
)
4
,
pp. 691-707
Persistent link: https://www.econbiz.de/10012177622
Saved in:
47
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
48
A critical review
of
the motivational factors for festival attendance based on meta-analysis
Maeng, Hae Yeong
;
Jang, Hyeong Yu
;
Li, Jinxi Michelle
- In:
Tourism management perspectives : TMP
17
(
2016
),
pp. 16-25
Persistent link: https://www.econbiz.de/10011453957
Saved in:
49
How to foster contractors' cooperative behavior in the Chinese construction industry : direct and interaction effects
of
power and contract
Zhang, Sujuan
;
Fu, Yafan
;
Kang, Fei
- In:
International journal of project management : the …
36
(
2018
)
7
,
pp. 940-953
Persistent link: https://www.econbiz.de/10011924432
Saved in:
50
The effect
of
critical reviews on exhibitors' decisions : do reviews affect the survival
of
a movie on screen?
Legoux, Renaud
;
Larocque, Denis
;
Laporte, Sandra
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 357-374
Persistent link: https://www.econbiz.de/10011527109
Saved in:
51
Challenges and opportunities
of
Turkish food retail in Germany from a value chain perspective
Aygün, Tanju
;
Oeser, Gerald
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 308-327
Persistent link: https://www.econbiz.de/10011640126
Saved in:
52
Anticipating the future
of
Finnish agrifood sector by using alternative research methods
Huan-Niemi, Ellen
;
Niemi, Jyrki
;
Rikkonen, Pasi
;
Wuori, Olli
- In:
Journal of food products marketing
23
(
2017
)
5
,
pp. 489-503
Persistent link: https://www.econbiz.de/10011799697
Saved in:
53
Integrating websites with social media : an approach for group decision support
Kar, Arpan Kumar
- In:
Journal of decision systems
24
(
2015
)
3
,
pp. 339-353
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