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Search: subject_exact:"B2B marketing"
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B-to-B-Marketing
3,412
Business-to-business marketing
3,412
Lieferantenmanagement
1,523
Supplier relationship management
1,523
Relationship marketing
757
Beziehungsmarketing
755
Business-to-Business-Marketing
571
Marketingmanagement
453
Marketing management
440
Electronic Commerce
417
E-commerce
363
Deutschland
357
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348
Theory
332
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330
Verkauf
279
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271
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271
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271
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258
Verkaufspersonal
258
Marketing
232
Consumer behaviour
204
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204
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188
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188
Social Web
186
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186
Online-Marketing
169
Value creation
161
Betriebliche Wertschöpfung
160
B2B
159
Bundling strategy
159
Customer satisfaction
159
Kundenzufriedenheit
159
Leistungsbündel
159
Internet marketing
157
Customer value
143
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143
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139
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Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Baumgarth, Carsten
17
Jacob, Frank
17
Kowalkowski, Christian
16
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Schmitz, Christian
14
Ulaga, Wolfgang
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Brennan, Ross
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ivens, Björn Sven
10
Kumar, V.
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
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10
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10
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Springer Fachmedien Wiesbaden
41
Verlag Dr. Kovač
9
Springer Gabler <Firma>
7
European Association for Industrial Marketing Research
3
American Marketing Association
2
De Gruyter Oldenbourg
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
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2
Universität Mannheim
2
Westfälische Wilhelms-Universität Münster
2
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2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
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1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Cross Cultural Business Conference <2014, Steyr>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Dr. Rainer Hampp <Firma>
1
Econ Verlag
1
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1
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1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag <Berlin>
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
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1
FOM-Hochschule für Oekonomie & Management
1
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1
Fördergesellschaft Marketing an der Universität Augsburg
1
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Industrial marketing management : the international journal for industrial and high-tech firms
591
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
essentials
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
3,592
USB Cologne (EcoSocSci)
144
RePEc
4
BASE
2
EconStor
1
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1751
Social Media Marketing im B2B : Besonderheiten, Strategien, Tipps : eine erfolgreiche Strategie entwickeln, zielgruppenrelevanten Content erstellen, Erfolge messen und optimieren
Beilharz, Felix
-
2014
-
1. Auflage, 1. korrigierter Nachdruck
Persistent link: https://www.econbiz.de/10011296563
Saved in:
1752
Corporate entrepreneurship, customer-oriented selling, absorptive capacity, and international sales performance in the international B2B setting : conceptual framework and research...
Javalgi, Rajshekhar G.
;
Hall, Kenneth D.
;
Cavusgil, S. Tamer
- In:
International business review : the official journal of …
23
(
2014
)
6
,
pp. 1193-1202
Persistent link: https://www.econbiz.de/10010485020
Saved in:
1753
Preisverhandlungen auf Business-to-Business-Märkten : eine empirische Untersuchung zum Einfluss von Zielvorgaben und Täuschung
Ott, Evelyn
-
2014
Persistent link: https://www.econbiz.de/10010391847
Saved in:
1754
Increasing business-to-business buyer word-of-mouth and share-of-purchase
Anaza, Nwamaka A.
;
Rutherford, Brian A.
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 427-437
Persistent link: https://www.econbiz.de/10010393896
Saved in:
1755
Does the hierarchical position of the buyer make a difference? : the influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context
Román, Sergio
;
Martín, Pedro Juan
- In:
The journal of business & industrial marketing
29
(
2014
)
5
,
pp. 364-373
Persistent link: https://www.econbiz.de/10010393925
Saved in:
1756
The evaluation of value chain marketing strategies : an agent-based approach
Hintze, Stephanie
;
Lüthje, Christian
- In:
Simulating knowledge dynamics in innovation networks
,
(pp. 47-72)
.
2014
Persistent link: https://www.econbiz.de/10010394537
Saved in:
1757
Salespeople as knowledge brokers : a review and critique of the challenger sales model
Rapp, Adam
;
Bachrach, Daniel G.
;
Panagopoulos, Nikolaos
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
4
,
pp. 245-259
Persistent link: https://www.econbiz.de/10010431573
Saved in:
1758
Kundengewinnung im B2B-Vertrieb durch Big Data
Schäfer, Andreas
- In:
Controlling und Big Data : [Potenziale von Big Dats …
,
(pp. 109-122)
.
2014
Persistent link: https://www.econbiz.de/10010431583
Saved in:
1759
Biases im Buying Center bei organisationalen Kaufentscheidungen
Bender, Sophie
-
2014
Persistent link: https://www.econbiz.de/10010431624
Saved in:
1760
Entwurf eines Refernzprozessmodells zum Objektmöbelgeschäft unter besonderer Berücksichtigung des Vertriebs
Becker, Stefan
;
Schewe, Gerhard
;
Cortrie, Flavia Antonia
-
2014
Persistent link: https://www.econbiz.de/10010432233
Saved in:
1761
Multihoming users' preferences for two-sided exchange networks
Koh, Tat Koon
;
Fichman, Mark
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 977-996
Persistent link: https://www.econbiz.de/10010433240
Saved in:
1762
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
1763
Alibaba : facing its thieves
Wu, Xiaozhou
- In:
Case studies in Asian management
,
(pp. 33-53)
.
2014
Persistent link: https://www.econbiz.de/10010235398
Saved in:
1764
From integration to social media : understanding electronic marketplace
Lavassani, Kayvan Miri
;
Movahedi, Bahar
;
Kumar, Vinod
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 1-19)
.
2014
Persistent link: https://www.econbiz.de/10010236841
Saved in:
1765
The role of quantitative and qualitative network effects in B2B platform competition
Li, Zhiwen
;
Pénard, Thierry
- In:
Managerial and decision economics : MDE ; the …
35
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010237796
Saved in:
1766
Sales and operations planning : using the internet and internet-based tools to further supply chain intergration
Stone, Merlin David
;
Woodcock, Neil David
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 18-36
Persistent link: https://www.econbiz.de/10010336910
Saved in:
1767
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
1768
Ermittlung der holistischen Produktivität beim Customer und Supplier Relationship Management im Krankenhaus
Pfannstiel, Mario A.
;
Bouncken, Ricarda B.
- In:
Dienstleistungen im Gesundheitssektor : Produktivität, …
,
(pp. 135-154)
.
2014
Persistent link: https://www.econbiz.de/10010338639
Saved in:
1769
Tiebreaker selling
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 90-96
Persistent link: https://www.econbiz.de/10010339534
Saved in:
1770
Der Kunde als Partner : höhere Kundenzufriedenheit durch kooperatives Zusammenarbeitsmodell
Henke, Thomas
- In:
Kundenzufriedenheit im IT-Outsourcing : das Optimum …
,
(pp. 21-30)
.
2014
Persistent link: https://www.econbiz.de/10010355838
Saved in:
1771
Quo vadis Kunden : Kundenzufriedenheit im Outsourcing ; innovative Entwicklungen bis 2020
Zilch, Andreas
- In:
Kundenzufriedenheit im IT-Outsourcing : das Optimum …
,
(pp. 9-19)
.
2014
Persistent link: https://www.econbiz.de/10010355841
Saved in:
1772
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
1
,
pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
Saved in:
1773
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
1774
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B communities
Bruhn, Manfred
;
Schnebelen, Stefanie
;
Schäfer, Daniela B.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 164-176
Persistent link: https://www.econbiz.de/10010359357
Saved in:
1775
Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang
;
Loveland, James M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
Saved in:
1776
Service Infusion im Industriegütermarketing : Konzept, Wertschöpfung und Wirklichkeit
Ivens, Björn Sven
;
Henneberg, Stephan
;
Forkmann, Sebastian
- In:
Service Value als Werttreiber : Konzepte, Messung und …
,
(pp. 267-282)
.
2014
Persistent link: https://www.econbiz.de/10010359506
Saved in:
1777
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
1778
Proceedings: Cross-Cultural Business Conference 2014 : May 14, [2014 Univ. of Applied Sciences Upper Austria, School of Management, Steyr]
Überwimmer, Margarethe
(
ed.
);
Wiesinger, Sophie
(
ed.
); …
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010365683
Saved in:
1779
Developing strategic key account relationships in business-to-business markets
Wilson, Kevin
- In:
Handbook of strategic account management : a …
,
(pp. 495-514)
.
2014
Persistent link: https://www.econbiz.de/10010341881
Saved in:
1780
Global customer team design : dimensions, determinants and performance outcomes
Atanasova, Yana
;
Senn, Christoph
- In:
Handbook of strategic account management : a …
,
(pp. 379-403)
.
2014
Persistent link: https://www.econbiz.de/10010341888
Saved in:
1781
Integriertes Marketing-, Vertriebs- und Kundenmanagement : [ganzheitlich-integrierte Kundenorientierung]
Hofmaier, Richard
-
2014
Persistent link: https://www.econbiz.de/10010341982
Saved in:
1782
Aligning company and dealer perspectives in corporate branding : implications for dealer satisfaction and commitment
Anisimova, Tatiana
;
Mavondo, Felix
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10010343524
Saved in:
1783
A reconceptualization of manufacturers' service strategies
Raddats, Chris
;
Kowalkowski, Christian
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10010343529
Saved in:
1784
The impact of guanxi on ethical perceptions : the case of Taiwanese salespeople
Huang, Wen-yeh
;
Huang, Ching-yun
;
Dubinsky, Alan J.
- In:
Journal of business-to-business marketing
21
(
2014
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010343533
Saved in:
1785
Per Tiebreak zum Verkaufserfolg
Anderson, James C.
;
Narus, James A.
;
Wouters, Marc
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
5
,
pp. 32-41
Persistent link: https://www.econbiz.de/10010344199
Saved in:
1786
Eye for eye : examining retaliation in business-to-business relationships
Vidal, David
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 47-67
Persistent link: https://www.econbiz.de/10010344386
Saved in:
1787
Gratitude in relationship marketing : theoretical development and directions for future research
Raggio, Randle D.
;
Walz, Anna M.
;
Godbole, Mousumi Bose
; …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 2-24
Persistent link: https://www.econbiz.de/10010344388
Saved in:
1788
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
1789
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
1790
Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
Saved in:
1791
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
1792
A competency model for entry level business-to-business services salespeople
Lambert, Brian
;
Plank, Richard E.
;
Reid, David A.
; …
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10010346087
Saved in:
1793
Search engine placement and search engine marketing for business-to business brands
Burger, Michael
-
2014
Persistent link: https://www.econbiz.de/10010348475
Saved in:
1794
Recovery management in business-to-business markets : conceptual dimensions, relational consequences and financial contributions
Döscher, Kristian
-
2014
Persistent link: https://www.econbiz.de/10010351559
Saved in:
1795
Does multi-stage marketing pay? : creating competitive advantages through multi-stage marketing
Schönhoff, Alejandro-Marcel
-
2014
Persistent link: https://www.econbiz.de/10010351915
Saved in:
1796
Innovation in a high technology B2B context : exploring supply networks, processes and management
Möhring, Monika Maria
-
2014
Persistent link: https://www.econbiz.de/10010354327
Saved in:
1797
Making the case for value-based pricing software in B2B markets
Arnold, Ed
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 161-174)
.
2014
Persistent link: https://www.econbiz.de/10010240055
Saved in:
1798
Making the business case for value-based pricing investments
Liozu, Stephan M.
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 84-92)
.
2014
Persistent link: https://www.econbiz.de/10010240069
Saved in:
1799
Ausgewählte Problemfelder der Marktorientierung : der Einfluss von Dienstleistungen und Topmanagern auf die Innovativität von Unternehmen
Dreher, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010245403
Saved in:
1800
Service innovation in business-to-business firms
Kindström, Daniel
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010248158
Saved in:
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