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Search: subject_exact:"Beziehungsmarketing"
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Beziehungsmarketing
25,410
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25,238
Konsumentenverhalten
8,834
Consumer behaviour
8,824
Kundenzufriedenheit
5,360
Customer satisfaction
5,350
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3,885
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3,874
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2,550
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2,549
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2,259
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2,220
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2,209
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2,168
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2,167
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2,015
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2,014
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1,870
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1,869
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1,868
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1,845
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1,679
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1,628
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1,571
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1,547
Kundenwert
1,473
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1,449
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1,448
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1,446
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1,364
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1,359
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1,333
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1,323
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1,269
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1,255
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1,232
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1,226
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1,125
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1,122
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31
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1,050
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687
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658
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Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Springer Fachmedien Wiesbaden
61
IGI Global
17
American Marketing Association
10
National Bureau of Economic Research
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Edward Elgar Publishing
4
Eric Cuvillier <Firma>
4
Erich-Schmidt-Verlag
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Erasmus Research Institute of Management
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
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3
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3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
169
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Psychology & marketing
100
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
25,263
USB Cologne (EcoSocSci)
69
EconStor
49
OLC EcoSci
24
USB Cologne (business full texts)
5
Showing
10,401
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10401
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
10402
Stakeholder defined
McGrath, Stephen Keith
;
Whitty, Stephen Jonathan
- In:
International journal of managing projects in business
10
(
2017
)
4
,
pp. 721-748
Persistent link: https://www.econbiz.de/10011776956
Saved in:
10403
Marketing by, for and of the project : project marketing by three types of organizations
Turner, J. Rodney
;
Lecoeuvre, Laurence
- In:
International journal of managing projects in business
10
(
2017
)
4
,
pp. 841-855
Persistent link: https://www.econbiz.de/10011776960
Saved in:
10404
Examine destination loyalty of first-time and repeat visitors at all-inclusive resorts
Yolal, Medet
;
Chi, Christina Geng-Qing
;
Pesämaa, Ossi
- In:
International journal of contemporary hospitality management
29
(
2017
)
7
,
pp. 1834-1853
Persistent link: https://www.econbiz.de/10011777004
Saved in:
10405
Fun, inspiration and discovery : from momentary experiences to overall evaluations
Liu, Wei
;
Sparks, Beverley
;
Coghlan, Alexandra
- In:
International journal of contemporary hospitality management
29
(
2017
)
7
,
pp. 1937-1955
Persistent link: https://www.econbiz.de/10011777045
Saved in:
10406
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
10407
The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 41-51
Persistent link: https://www.econbiz.de/10011777306
Saved in:
10408
Self-esteem's moderation of self-congruity effects on brand loyalty
Brannen, Jane
;
Frisby, Cynthia M.
- In:
Theoretical economics letters
7
(
2017
)
6
,
pp. 1848-1864
Persistent link: https://www.econbiz.de/10011777327
Saved in:
10409
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
10410
Taking a bite out of Apple : jailbreaking and the confluence of brand loyalty, consumer resistance and the co-creation of value
Lee, Michael S. W.
;
Soon, Ian
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 351-364
Persistent link: https://www.econbiz.de/10011777356
Saved in:
10411
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
Saved in:
10412
Enabling relationship learning in intra-firm professional service teams
Slåtten, Terje
;
Lien, Gudbrand
;
Fredheim, Arne
; …
- In:
Total quality management & business excellence : an …
28
(
2017
)
9
,
pp. 946-958
Persistent link: https://www.econbiz.de/10011778022
Saved in:
10413
Customer relationship management and customer satisfaction : the mediating role of relationship quality
Santouridis, Ilias
;
Veraki, Androniki
- In:
Total quality management & business excellence : an …
28
(
2017
)
10
,
pp. 1122-1133
Persistent link: https://www.econbiz.de/10011778120
Saved in:
10414
A typology of customer-to-customer interaction and its implications for excellence in service provision
Sá, Patrícia Moura
;
Amorim, Marlene
- In:
Total quality management & business excellence : an …
28
(
2017
)
10
,
pp. 1183-1193
Persistent link: https://www.econbiz.de/10011778140
Saved in:
10415
A comparison of brand equity strength across consumer segments and markets
Stocchi, Lara
;
Fuller, Rachel
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 453-468
Persistent link: https://www.econbiz.de/10011778292
Saved in:
10416
Fair play : perceived fairness in crowdsourcing competitions and the customer relationship-related consequences
Faullant, Rita
;
Füller, Johann
;
Hutter, Katja
- In:
Management decision : MD
55
(
2017
)
9
,
pp. 1924-1941
Persistent link: https://www.econbiz.de/10011779004
Saved in:
10417
Alumni loyalty : systematic literature review
Iskhakova, Lilia
;
Hoffmann, Stefan
;
Hilbert, Andreas
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
3
,
pp. 274-316
Persistent link: https://www.econbiz.de/10011779099
Saved in:
10418
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from internet users in India
Ahmed, Asad
;
Rahman, Obaidur
;
Khan, Mohammed Naved
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 246-267
Persistent link: https://www.econbiz.de/10011779157
Saved in:
10419
How trust moderates social media engagement and brand equity
Chahal, Hardeep
;
Rani, Anu
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
Saved in:
10420
Leitfaden personalisierte Dialoge
Schwarz, Torsten
(
ed.
)
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011756598
Saved in:
10421
The divergent "loyalty" behaviors of a captive consumer
Leisen Pollack, Birgit
- In:
Services marketing quarterly
38
(
2017
)
2
,
pp. 74-87
Persistent link: https://www.econbiz.de/10011756670
Saved in:
10422
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
10423
E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage
Kiu, Ching-Chieh
;
Lee, Chien-Sing
- In:
International journal of business information systems : …
25
(
2017
)
3
,
pp. 373-392
Persistent link: https://www.econbiz.de/10011756978
Saved in:
10424
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
10425
Do ethical social media communities pay off? : an exploratory study of the ability of Facebook ethical communities to strengthen consumers' ethical consumption behavior
Gummerus, Johanna
;
Liljander, Veronica
;
Sihlman, Reija
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 449-465
Persistent link: https://www.econbiz.de/10011757458
Saved in:
10426
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
10427
Retailer loyalty in the online context : the influence of transactional and relational experiences assessment
Giovanis, Apostolos N.
;
Melanthiou, Yioula
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 35-59
Persistent link: https://www.econbiz.de/10011757531
Saved in:
10428
Investigating wellness tourists' motivation, engagement, and loyalty : in search of the missing link
Kim, Eojina
;
Chiang, Lanlung
;
Tang, Liang
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 867-879
Persistent link: https://www.econbiz.de/10011757717
Saved in:
10429
The role of intrinsic in-flight cues in relationship quality and behavioural intentions : segmentation in less mindful and mindful passengers
Loureiro, Sandra Maria Correia
;
Fialho, Ana Filipa
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 948-962
Persistent link: https://www.econbiz.de/10011757748
Saved in:
10430
The relationship between transformational client leadership and auditor objectivity
Svanberg, Jan
;
Öhman, Peter
;
Neidermeyer, Presha E.
- In:
Accounting, auditing & accountability journal
30
(
2017
)
5
,
pp. 1142-1159
Persistent link: https://www.econbiz.de/10011757957
Saved in:
10431
Protecting customer privacy when marketing with second-party data
Schneider, Matthew J.
;
Jagpal, Sharan
;
Gupta, Sachin
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 593-603
Persistent link: https://www.econbiz.de/10011758008
Saved in:
10432
The unbalanced indirect effects of task characteristics on performance in professional service outsourcing
Liu, Zuoming
;
Jayaraman, Vaidy
;
Luo, Yadong
- In:
International journal of production economics
193
(
2017
),
pp. 281-293
Persistent link: https://www.econbiz.de/10011758443
Saved in:
10433
Modeling reward expiry for loyalty programs in a competitive market
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
International journal of production economics
193
(
2017
),
pp. 352-364
Persistent link: https://www.econbiz.de/10011758455
Saved in:
10434
The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana
;
Wagner, Maximilian Oskar
;
Meyer, Anton
- In:
Journal of service management
28
(
2017
)
3
,
pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
Saved in:
10435
Why are Generation Y consumers the most likely to complain and repurchase?
Soares, Raquel Reis
;
Zhang, Ting Ting
;
Proença, João F.
; …
- In:
Journal of service management
28
(
2017
)
3
,
pp. 520-540
Persistent link: https://www.econbiz.de/10011758761
Saved in:
10436
A casino-induced satisfaction of needs : scale development and its relationship with casino customer loyalty
Tsai, Henry
;
Hsu, Cathy H. C.
;
Lee, Louisa Yee-Sum
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 986-1000
Persistent link: https://www.econbiz.de/10011758768
Saved in:
10437
How e-servicescapes affect customer online shopping intention : the moderating effects of gender and online purchasing experience
Wu, Wann-Yih
;
Quyen, Phan Thi Phu
;
Rivas, Adriana A. Amaya
- In:
Information systems and e-business management : ISeB
15
(
2017
)
3
,
pp. 689-715
Persistent link: https://www.econbiz.de/10011758859
Saved in:
10438
Achieving destination advocacy and destination loyalty through destination brand identification
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1247-1260
Persistent link: https://www.econbiz.de/10011759012
Saved in:
10439
Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand
Fu, Xiaoxiao
;
Kang, Juhee
;
Tasci, Asli
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1261-1273
Persistent link: https://www.econbiz.de/10011759016
Saved in:
10440
Using beta regression to explore the relationship between service attributes and likelihood of customer retention for the container shipping industry
Chen, Kee Kuo
;
Chiu, Rong Her
;
Chang, Ching-Ter
- In:
Transportation research / E : an international journal
104
(
2017
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011759469
Saved in:
10441
From mandatory to voluntary : consumer cooperation and citizenship behaviour
Tsai, Ching-Yi Daphne
;
Wu, Shih-Hao
;
Huang, Stephen Chi-Tsun
- In:
The service industries journal
37
(
2017
)
7/8
,
pp. 521-543
Persistent link: https://www.econbiz.de/10011760453
Saved in:
10442
Cost-to-serve : a strategic tool for decision making in hotel industry using fuzzy technique
Parkhi, Shilpa
;
Patil, Sandeep
;
Sharma, Ayush
- In:
International journal of services and operations management
26
(
2017
)
4
,
pp. 476-497
Persistent link: https://www.econbiz.de/10011760632
Saved in:
10443
Simpler online ratings formats increase consumer trust
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011760750
Saved in:
10444
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
10445
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
10446
With a little help from my customers : the influence of customer empowerment on consumers' perceptions of well-established brands
Meißner, Martin
;
Haurand, Michelle D.
;
Stummer, Christian
- In:
International journal of innovation management
21
(
2017
)
6
,
pp. 1750048-1-28
Persistent link: https://www.econbiz.de/10011761177
Saved in:
10447
Impact of other customers in high and low involvement services : moderating role of customer's need for uniqueness
Sengupta, Aditi Sarkar
;
Sreejesh, S.
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10011761485
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Customer dependence and customer loyalty in traditional and modern format stores
Mishra, Hari Govind
;
Sinha, P. K.
;
Koul, Surabhi
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10011761490
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Factors affecting satisfaction and loyalty in online grocery shopping : an integrated model
Sreeram, Anusha
;
Kesharwani, Ankit
;
Desai, Sneha
- In:
Journal of Indian business research
9
(
2017
)
2
,
pp. 107-132
Persistent link: https://www.econbiz.de/10011761506
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Positive and negative effects of affective and continuance brand commitment in a service context
Raju, Sekar
- In:
Journal of Indian business research
9
(
2017
)
2
,
pp. 133-148
Persistent link: https://www.econbiz.de/10011761512
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