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Search: subject_exact:"Brand image"
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Brand image
11,127
Markenimage
10,965
Brand management
7,108
Markenführung
7,066
Consumer behaviour
6,670
Konsumentenverhalten
6,604
Brand
3,314
Markenartikel
3,282
Relationship marketing
1,879
Beziehungsmarketing
1,872
Social Web
989
Social web
989
Werbewirkung
989
Advertising effects
986
Online-Marketing
904
Internet marketing
897
Designation of origin
877
Herkunftsbezeichnung
877
Tourism marketing
744
Tourismusmarketing
744
Customer satisfaction
665
Kundenzufriedenheit
657
Marketingmanagement
604
Marketing management
602
Destination management
597
Destinationsmanagement
597
Brand loyalty
516
Corporate reputation
501
Firmenimage
499
Deutschland
479
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465
Germany
465
Holiday behaviour
460
Urlaubsverhalten
460
Werbung
448
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430
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429
Markentreue
423
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422
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422
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2,074
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5
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72
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21
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983
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Burmann, Christoph
83
Huber, Frank
34
Phau, Ian
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Diamantopoulos, Adamantios
30
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Bang, Nguyen
25
Bauer, Hans H.
24
Sattler, Henrik
24
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Schade, Michael
22
Foroudi, Pantea
21
Usman, Osly
21
Fetscherin, Marc
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Christodoulides, George
17
Ekinci, Yuksel
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Bruhn, Manfred
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Sreejesh, S.
15
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Springer Fachmedien Wiesbaden
34
Université Paris-Dauphine (Paris IX)
5
NetLibrary, Inc
4
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
3
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
ToKnowPress
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Deutsches Hygiene-Museum
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Universität Mannheim
2
Université Paris-Dauphine
2
Verlag Dr. Kovač
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Wissenschaftlicher Verlag Berlin
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Ausstellung In Aller Munde - 100 Jahre Odol <1993, Dresden>
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centre de Recherche en Économie et Management (CREM)
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
Dipartimento di Scienze Economiche, Aziendali, Matematiche e Statistiche, Università degli Studi di Trieste
1
Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
1
EBS Business School
1
EconWPA
1
Eidgenössisches Institut für Geistiges Eigentum
1
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Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Journal of Product & Brand Management
66
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of Islamic marketing
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
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ECONIS (ZBW)
10,889
Other ZBW resources
346
USB Cologne (EcoSocSci)
83
RePEc
82
EconStor
23
BASE
18
Showing
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2451
Authenticity as an antecedent of brand image in a positive emotional consumer relationship : the case of craft beer brands
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10014325599
Saved in:
2452
Assessing the relationship of perceived risks with destination image and destination loyalty : a tourist's perspective visiting volatile destinations
Najar, Ashaq Hussain
;
Rather, Ab Hamid
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1357-1379
Persistent link: https://www.econbiz.de/10014364018
Saved in:
2453
Exploring the effects of coffee shop brand experience on loyalty : the roles of brand love and brand trust
Maduretno, Raden Bernard Eka Hutomo Putra
;
Junaedi, …
- In:
Gadjah Mada international journal of business
24
(
2022
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10014302584
Saved in:
2454
Brand preferences for consumer electronics in the United Arab Emirates
Haridas, Anand
;
Epps, Alun Grant
- In:
International journal of intelligent enterprise
9
(
2022
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10014320187
Saved in:
2455
Effect of brand equity on consumers' word-of-mouth behaviour in herbal market in Ghana
Oppong, Peter Kwasi
;
Mensah, John
;
Addae, Matilda
- In:
African journal of business and economic research : AJBER
17
(
2022
)
3
,
pp. 191-212
Persistent link: https://www.econbiz.de/10014336063
Saved in:
2456
Conceptualising and measuring experiential health-care services : role of consumer involvement
Chahal, Hardeep
;
Dutta, Kamani
;
Rani, Asha
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
4
,
pp. 579-605
Persistent link: https://www.econbiz.de/10014336852
Saved in:
2457
Impact of brand image on consumer decision making process towards retailer shops in Kathmandu Valley
Guragain, Prashant
- In:
Nepalese journal of finance : a publication of Uniglobe …
9
(
2022
)
3
,
pp. 98-111
Persistent link: https://www.econbiz.de/10014495024
Saved in:
2458
A race to the top : luxury performances and conspicuous consumption at Jatt weddings
Bhardwaj, Rishi
;
Joy, Annamma
;
Belk, Russell W.
- In:
Journal of customer behaviour
21
(
2022
)
1/2
,
pp. 70-81
Persistent link: https://www.econbiz.de/10014424153
Saved in:
2459
A portrait of the artist as a strong brand
Svevo, Bruno
- In:
Journal of customer behaviour
21
(
2022
)
3/4
,
pp. 207-218
Persistent link: https://www.econbiz.de/10014424169
Saved in:
2460
Modeling the impact of corporate social responsibility on sustainable purchase intentions : insights into brand trust and brand loyalty
Huo, Chunhui
;
Hameed, Javaria
;
Mo, Zhang
;
Bin Mohd Ali, …
- In:
Economic research
35
(
2022
)
1,4
,
pp. 4710-4739
Persistent link: https://www.econbiz.de/10014390663
Saved in:
2461
Systematic review and bibliometric analysis of the relationship between social identity theory and purchase intention in the past, present, and future
Tuong-Vi Thi Tran
;
Ha, Minh-Tri Ha
;
Quang Nhut Ho
;
Nhu …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
6
,
pp. 782-813
Persistent link: https://www.econbiz.de/10014375420
Saved in:
2462
Exploring the sustainable effect of mediational role of brand commitment and brand trust on brand loyalty : an empirical study
Suhan, Mendon
;
Nayak, Smitha
;
Nayak, Raveendranath
; …
- In:
Economic research
35
(
2022
)
1,6
,
pp. 6422-6444
Persistent link: https://www.econbiz.de/10014428251
Saved in:
2463
How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.
;
García-Fernández, J.
;
Calabuig Moreno, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
Saved in:
2464
How do CSR and perceived ethics enhance corporate reputation and product innovativeness?
Geng, Lin
;
Cui, Xiaozhong
;
Nazir, Rabia
;
Nguyen Binh An
- In:
Economic research
35
(
2022
)
1,5
,
pp. 5131-5149
Persistent link: https://www.econbiz.de/10014414125
Saved in:
2465
Consumer preferences for agricultural product brands in an E-commerce environment
Wang, Erpeng
;
Liu, Zhenzhen
;
Gao, Zhifeng
;
Wen, Qin
; …
- In:
Agribusiness : an international journal
38
(
2022
)
2
,
pp. 312-327
Persistent link: https://www.econbiz.de/10013186806
Saved in:
2466
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
2467
A synthesized retail brand personality framework : a cross-cultural study of Taiwan and the United States
Kuo, Ya-Hui
;
Wu, Pei-Chiang
;
Ahn, Sun Young
- In:
Cross cultural & strategic management
29
(
2022
)
4
,
pp. 919-937
Persistent link: https://www.econbiz.de/10013373276
Saved in:
2468
Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions
Ferreira, Luciana Brandão
;
Giraldi, Janaina de Moura …
- In:
International journal of event and festival management
13
(
2022
)
4
,
pp. 486-505
Persistent link: https://www.econbiz.de/10013375102
Saved in:
2469
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
2470
The effect of hedonic presentation on consumers' willingness to pay and purchase intention for minimally branded products online
Yang, Jing
;
Mundel, Juan
;
Huddleston, Patricia T.
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1077-1106
Persistent link: https://www.econbiz.de/10013357217
Saved in:
2471
The effects of social media influencers' self-disclosure on behavioral intentions : the role of source credibility, parasocial relationships, and brand trust
Leite, Fernanda Polli
;
Baptista, Paulo de Paula
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013358776
Saved in:
2472
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
2473
Spillover effect in supplier related product recall : the impact of supplier COO on product evaluations
Huang, Jianping
;
Radighieri, Jeffrey P.
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 512-525
Persistent link: https://www.econbiz.de/10013358808
Saved in:
2474
Understanding the value of street art for artists, consumers, and brands
Cárdenas, Diana
;
Castaño, Raquel
;
Quintanilla, Claudia
; …
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 155-164
Persistent link: https://www.econbiz.de/10013358820
Saved in:
2475
The impact of user generated content on visiting intention to a destination
Al Khasawneh, Mohammad Hamdi
;
Al-Haddad, Shafiq
;
Abu …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013359091
Saved in:
2476
Caught in the middle of a global trade war : Singaporean consumers' country brand evaluations
Caskey, D'Arcy
;
Warden, Clyde A.
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10013361572
Saved in:
2477
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
2478
Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
Saved in:
2479
Why do Russian consumers prefer foreign-made products and brands?
Rojas-Méndez, José
;
Kolotylo, Julia
- In:
Journal of global marketing
35
(
2022
)
3
,
pp. 208-227
Persistent link: https://www.econbiz.de/10013361604
Saved in:
2480
Does Generation Z value and reward corporate social responsibility practices?
Narayanan, Sajith
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
9/10
,
pp. 903-937
Persistent link: https://www.econbiz.de/10013362111
Saved in:
2481
Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
2482
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
2483
The attribution effects of CSR motivations on brand advocacy : psychological distance matters!
Aljarah, Ahmad
;
Dalal, Bassam
;
Ibrahim, Blend
; …
- In:
The service industries journal
42
(
2022
)
7/8
,
pp. 583-605
Persistent link: https://www.econbiz.de/10013362135
Saved in:
2484
How and when personalized advertising leads to brand attitude, click, and WOM intention
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10013362241
Saved in:
2485
Effect of constituent elements of brand identity on brand image in Vietnamese commercial banks
Trinh Le Tan
- In:
International journal of business
27
(
2022
)
3
,
pp. 22-42
Persistent link: https://www.econbiz.de/10013362262
Saved in:
2486
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
2487
Destination image is not enough : proposing experiential tourism image
Choi, Suh-Hee
;
Cai, Liping A.
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 553-557
Persistent link: https://www.econbiz.de/10013552655
Saved in:
2488
Value co-creation for developing cultural and creative virtual brand communities
Chen, Longshan
;
Yuan, Leping
;
Zhu, Zhangxiang
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2033-2051
Persistent link: https://www.econbiz.de/10013552966
Saved in:
2489
Can you represent me? : the influence of consumers' self-congruity on their brand loyalty behavior
Zhang, Xiaoling
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2073-2090
Persistent link: https://www.econbiz.de/10013552969
Saved in:
2490
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
2491
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
2492
Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
Saved in:
2493
Measurement invariance of the modified brand luxury index scale across gender, age and countries
Yu, Shubin
;
Hudders, Liselot
- In:
Journal of fashion marketing and management
26
(
2022
)
5
,
pp. 870-889
Persistent link: https://www.econbiz.de/10013555064
Saved in:
2494
The effect of brand heritage in tourists' intention to revisit
Mohammed, Iddrisu
;
Mahmoud, Mahmoud Abdulai
;
Hinson, Robert
- In:
Journal of hospitality and tourism insights
5
(
2022
)
5
,
pp. 886-904
Persistent link: https://www.econbiz.de/10013483067
Saved in:
2495
Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
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pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
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2496
Linear and nonlinear relationships : a hybrid SEM-neural network approach to verify the links of online experience with luxury hotel branding
Xia, Menglong
;
Zhang, Yang
- In:
Journal of hospitality and tourism insights
5
(
2022
)
5
,
pp. 1062-1079
Persistent link: https://www.econbiz.de/10013483370
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2497
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
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2498
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
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2499
An investigation of celebrity brand hate influence in the arts marketing sector of Ghana
Mohammed, Iddrisu
;
Preko, Alexander Diani Kofi
; …
- In:
Arts and the market : AAM
12
(
2022
)
3
,
pp. 215-230
Persistent link: https://www.econbiz.de/10013485918
Saved in:
2500
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
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