Sesar, Vesna; Martinčević, Ivana; Hunjet, Anica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 248-263
In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the return on investment from influencer marketing is higher than from other marketing channels....