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Beziehungsmarketing
25,276
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25,276
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8,851
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8,851
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5,372
Customer satisfaction
5,368
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2,229
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2,165
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2,023
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2,023
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1,877
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1,875
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1,868
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1,850
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1,686
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1,637
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1,571
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1,555
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1,474
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1,449
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1,448
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1,371
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1,334
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1,326
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1,274
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1,258
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1,233
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Bruhn, Manfred
112
Homburg, Christian
107
Kumar, V.
79
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Svensson, Göran
32
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Quach, Sara
26
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Springer Fachmedien Wiesbaden
60
IGI Global
17
American Marketing Association
10
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10
Books on Demand GmbH <Norderstedt>
8
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7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
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6
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5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
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5
Verlag Franz Vahlen
5
Edward Elgar Publishing
4
Erich-Schmidt-Verlag
4
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4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
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3
RWTH Aachen
3
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3
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3
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3
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3
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3
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3
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3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
255
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
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ECONIS (ZBW)
25,290
Other ZBW resources
7
BASE
2
RePEc
2
EconStor
1
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8951
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
8952
Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika
;
Spence, Mark T.
;
Saarijärvi, Hannu
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011885383
Saved in:
8953
Customer value in the sharing economy platform : the Airbnb case
Nguyen, Hong Ngoc
;
Rintamäki, Timo
;
Saarijärvi, Hannu
- In:
Collaborative value co-creation in the platform economy
,
(pp. 225-246)
.
2018
Persistent link: https://www.econbiz.de/10011885480
Saved in:
8954
Investigating antecedents and their consequences of usability in online donations : the case of university students' community services programs
Shatnawi, Tamather
;
Algharabat, Raed S.
- In:
International journal of technology, policy and …
18
(
2018
)
2
,
pp. 125-154
Persistent link: https://www.econbiz.de/10011885666
Saved in:
8955
Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
Saved in:
8956
Effects of customer heterogeneity on participation performance in virtual brand community : a two-stage semiparametric approach
Wu, Ji
;
Xie, Kang
;
Xiao, Jinghua
;
Xie, Jianhui
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 289-321
Persistent link: https://www.econbiz.de/10011856666
Saved in:
8957
Factors driving consumer loyalty intention towards e-tailers : an integrated model
Punyatoya, Plavini
;
Satpathy, Anurag
;
Agrawal, Arjun
- In:
International journal of business information systems : …
27
(
2018
)
4
,
pp. 466-492
Persistent link: https://www.econbiz.de/10011856689
Saved in:
8958
Enhancing revenue management systems performance with CRM systems data
Chawan, Vinaysingh
- In:
International journal of business information systems : …
27
(
2018
)
4
,
pp. 493-511
Persistent link: https://www.econbiz.de/10011856692
Saved in:
8959
The 60 second sale : the ultimate system for building lifelong client relationships in the blink of an eye
Lorenzo, David V.
-
2018
Persistent link: https://www.econbiz.de/10011856929
Saved in:
8960
Emotions for a cause : how the emotion expression of nonprofit leaders produces follower engagement and loyalty
Silard, Anthony
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
2
,
pp. 304-324
Persistent link: https://www.econbiz.de/10011857624
Saved in:
8961
Performance, stress, and attitudinal outcomes of perceptions of others’ entitlement behavior : supervisor-subordinate work relationship quality as moderator in two samples
Hackney, Kaylee J.
;
Maher, Liam P.
;
Daniels, Shanna R.
; …
- In:
Group & organization management : an international journal
43
(
2018
)
1
,
pp. 101-137
Persistent link: https://www.econbiz.de/10011857717
Saved in:
8962
"They are your testimony" : professionals, clients and the creation of client capture during professional career progression
Gustafsson, Stefanie
;
Swart, Juani
;
Kinnie, Nick
- In:
Organization studies : an international …
39
(
2018
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10011859024
Saved in:
8963
Quantifying the long-term effect of social media
Mathur, Manisha
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011859030
Saved in:
8964
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
8965
Building initial trust in an intermediary in B2C online marketplaces : the Korean evidence from interpark.com
Hong, Ilyoo Barry
- In:
Journal of global information management : an official …
26
(
2018
)
2
,
pp. 27-47
Persistent link: https://www.econbiz.de/10011859329
Saved in:
8966
Mobile phone service providers shift to no-contract plans : implications on customer retention
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011859502
Saved in:
8967
Scoring more after service failures : why do customers overclaim?
Khantimirov, Denis
- In:
Services marketing quarterly
39
(
2018
)
2
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011859504
Saved in:
8968
Optimizing the return window for online fashion retailers with closed-loop refurbishment
Difrancesco, Rita Maria
;
Huchzermeier, Arnd
;
Schröder, …
- In:
Omega : the international journal of management science
78
(
2018
),
pp. 205-221
Persistent link: https://www.econbiz.de/10011859786
Saved in:
8969
Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor
;
Fernandes, Teresa
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
Saved in:
8970
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.
;
Sparks, L.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
Saved in:
8971
The influence of sport sponsorship on brand equity and purchase behavior
Tsordia, Ch.
;
Papadimitriou, D.
;
Parganas, P.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011860443
Saved in:
8972
College as country club : do colleges cater to students' preferences for consumption?
Jacob, Brian Aaron
;
McCall, Brian Patrick
;
Stange, Kevin
- In:
Journal of labor economics
36
(
2018
)
2
,
pp. 309-348
Persistent link: https://www.econbiz.de/10011860708
Saved in:
8973
The effect of CSR practices on organisational performance in the container shipping in Taiwan
Yang, Chung-Shan
- In:
International journal of shipping and transport …
10
(
2018
)
2
,
pp. 181-201
Persistent link: https://www.econbiz.de/10011861109
Saved in:
8974
The benefits of information technology strategy and management for cloud-based CRM systems using the interactive qualitative analysis approach
Chen, You-Shyang
;
Wu, Chun-Hui
;
Chuang, Huan-Ming
; …
- In:
International journal of technology, policy and …
18
(
2018
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10011861119
Saved in:
8975
Investigating antecedents and stage-specific effects of customer integration intensity on new product success
Schuhmacher, Monika C.
;
Kuester, Sabine
;
Hanker, Anna-Lena
- In:
International journal of innovation management
22
(
2018
)
4
,
pp. 1850032-1-36
Persistent link: https://www.econbiz.de/10011861624
Saved in:
8976
Towards a customer-centric framework for evaluation of e-health service quality
Mutingi, Michael
- In:
E-manufacturing and E-service strategies in …
,
(pp. 199-218)
.
2018
Persistent link: https://www.econbiz.de/10011862551
Saved in:
8977
Antecedents of store loyalty among Chinese customers
Chu, Yun
;
Vásquez Párraga, Arturo
;
Ma, Jianyu
- In:
International journal of business
23
(
2018
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
Saved in:
8978
Business creation in networks : how a technology-based start-up collaborates with customers in product development
Laage-Hellman, Jens
;
Landqvist, Maria
;
Lind, Frida
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 13-24
Persistent link: https://www.econbiz.de/10011863731
Saved in:
8979
The performance effect of inter-firm adaptation in channel relationships : the roles of relationship-specific resources and tailored activities
Choi, Yonghoon
;
Hara, Yoritoshi
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 46-57
Persistent link: https://www.econbiz.de/10011863770
Saved in:
8980
Improving power position with regard to non-mediated power sources : the supplier's perspective
Siemieniako, Dariusz
;
Mitręga, Maciej
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 90-100
Persistent link: https://www.econbiz.de/10011863792
Saved in:
8981
Exiting and entering relationships : a framework for re-encounters in business networks
Hurmelinna-Laukkanen, Pia
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 113-127
Persistent link: https://www.econbiz.de/10011863798
Saved in:
8982
Buyer-supplier exchange relationship : how do exchange partners behave across the relationship life-cycle?
Kam, Booi Hon
;
Manh Khang Lai
- In:
Transportation research / E : an international journal
113
(
2018
),
pp. 239-257
Persistent link: https://www.econbiz.de/10011864120
Saved in:
8983
A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees
Caigny, Arno de
;
Coussement, Kristof
;
De Bock, Koen W.
- In:
European journal of operational research : EJOR
269
(
2018
)
2
,
pp. 760-772
Persistent link: https://www.econbiz.de/10011864442
Saved in:
8984
Online advertising: creating a relationship between business and consumers
Kresh, Herbert
;
Laible, Ashley
;
Lam, Mei
;
Raisinghani, …
- In:
Global business value innovations : building innovation …
,
(pp. 47-61)
.
2018
Persistent link: https://www.econbiz.de/10011864613
Saved in:
8985
Handbuch Handel mit Zukunft : Customer-Centricity : real, digital, international
ayway media GmbH
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10011865248
Saved in:
8986
Dysfunctional customer behavior in cross-border e-commerce : a justice-affect-behavior model
Lin, Arthur J.
;
Li, Eldon Yu-zen
;
Lee, Shih-Yang
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10011865634
Saved in:
8987
Can engaged and positive employees delight customers?
Shaheen, Musarrat
;
Zeba, Farrah
;
Mohanty, Pankaj Kumar
- In:
Advances in developing human resources : ADHR
20
(
2018
)
1
,
pp. 103-122
Persistent link: https://www.econbiz.de/10011866011
Saved in:
8988
Satisfaction as a bridge to loyalty in a tourist destination
Tan Vo Thanh
;
Thi Ai Cam Tran
;
Dang, Rey
- In:
Tourism analysis : an interdisciplinary tourism & …
23
(
2018
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10011866080
Saved in:
8989
What influences satisfaction and loyalty in public transport? : a review of the literature
Van Lierop, Dea
;
Badami, Madhav G.
;
El-Geneidy, Ahmed
- In:
Transport reviews : TR
38
(
2018
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011866181
Saved in:
8990
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
8991
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
8992
Value and alliance capability and the formation of strategic alliances in SMEs : the impact of customer orientation and resource optimisation
O'Dwyer, Michele
;
Gilmore, Audrey
- In:
Journal of business research : JBR
87
(
2018
),
pp. 58-68
Persistent link: https://www.econbiz.de/10011866543
Saved in:
8993
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Saved in:
8994
Partizipative Werbekommunikation : zur Entstehung und Typologisierung kreativer Beteiligungsformen von Konsumenten an der Werbekommunikation
Apel, Juliane
-
2018
Persistent link: https://www.econbiz.de/10011866597
Saved in:
8995
Customer experience innovation : how to get a lasting market edge
Dew, Robert
;
Allen, Cyrus
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011867648
Saved in:
8996
Are cynical customers satisfied differently? : role of negative inferred motive and customer participation in service recovery
Balaji, M. S.
;
Jha, Subhash
;
Sengupta, Aditi Sarkar
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 109-118
Persistent link: https://www.econbiz.de/10011855231
Saved in:
8997
Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
Xu, Hangjun
;
Guo, Huiling
;
Zhang, Jing
;
Dang, Anh
- In:
Journal of business research : JBR
86
(
2018
),
pp. 141-152
Persistent link: https://www.econbiz.de/10011855266
Saved in:
8998
Customer involvement capability and service firm performance : the mediating role of innovation
Anning-Dorson, Thomas
- In:
Journal of business research : JBR
86
(
2018
),
pp. 269-280
Persistent link: https://www.econbiz.de/10011855330
Saved in:
8999
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
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9000
Managing customer relationships in the emerging markets : guanxi as a driver of Chinese customer loyalty
Lee, Liane W. Y.
;
Tang, Yiming
;
Yip, Leslie S. C.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 356-365
Persistent link: https://www.econbiz.de/10011855359
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