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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Kundenbindungsprogramm"
~subject:"Lieferantenmanagement"
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Kundenbindungsprogramm
Lieferantenmanagement
Beziehungsmarketing
164
Relationship marketing
164
Consumer behaviour
76
Konsumentenverhalten
76
Customer satisfaction
33
Kundenzufriedenheit
33
Supplier relationship management
24
Dienstleistungsqualität
22
Service quality
22
Salespeople
20
Verkaufspersonal
20
Customer value
17
Kundenwert
17
Marketing management
16
Marketingmanagement
16
Customer integration
13
Internet marketing
13
Kundenintegration
13
Online-Marketing
13
Social Web
13
Social web
13
Firm performance
12
USA
12
United States
12
Unternehmenserfolg
12
Brand management
11
Loyalty program
11
Markenführung
11
Marketing theory
11
Marketingtheorie
11
Brand image
10
Customer engagement
10
Einzelhandel
10
Markenimage
10
Retail trade
10
B-to-B-Marketing
9
Business-to-business marketing
9
Dienstleistungssektor
9
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Article
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35
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English
35
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Scheer, Lisa K.
5
Palmatier, Robert W.
4
Steinhoff, Lena
3
Beitelspacher, Lauren Skinner
2
Grewal, Dhruv
2
Miao, C. Fred
2
Rapp, Adam
2
Arnold, Todd J.
1
Bagga, Charan K.
1
Baker, Thomas L.
1
Basuroy, Suman
1
Bauer, Carlos
1
Beck, Jonathan M.
1
Bell, Simon J.
1
Belli, Alex
1
Benavent, Christophe
1
Bendle, Neil T.
1
Bijmolt, Tammo H. A.
1
Bill, Fabian
1
Bitner, Mary Jo
1
Blut, Markus
1
Bock, Dora E.
1
Bornemann, Torsten
1
Carrillat, François A.
1
Chatterjee, Sharmila C.
1
Chaudhuri, Malika
1
Chmielewski-Raimondo, Danielle A.
1
Crecelius, Andrew T.
1
Davis-Sramek, Beth
1
DeLeon, Anthony J.
1
Dorotic, Matilda
1
Droge, Cornelia
1
Evans, Kenneth R.
1
Evanschitzky, Heiner
1
Feurer, Sven
1
Fok, Dennis
1
Folse, Judith Anne Garretson
1
Forkmann, Sebastian
1
Franco, José
1
Friend, Scott B.
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
207
The journal of business & industrial marketing
109
Journal of business research : JBR
98
Journal of business-to-business marketing
39
Journal of retailing and consumer services
36
The journal of services marketing
27
SpringerLink / Bücher
24
Journal of marketing
23
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
23
Journal of strategic marketing
22
International journal of hospitality management
20
Gabler Edition Wissenschaft
19
The service industries journal
18
International journal of production economics
16
Springer eBook Collection / Business and Economics
15
European journal of marketing : EJM
13
Service business
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of personal selling & sales management
11
Journal of retailing
11
Services marketing quarterly
11
Journal of service research : JSR
10
International journal of procurement management
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Marketing intelligence & planning
9
Marketing letters : a journal of research in marketing
9
Neue betriebswirtschaftliche Forschung : Nbf
9
International journal of retail & distribution management
8
Journal of hospitality marketing & management
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of purchasing and supply management
8
Journal of travel and tourism marketing
8
Marketing theory
8
The international journal of bank marketing : IJBM
8
The international journal of logistics management
8
The international review of retail, distribution and consumer research
8
Asia Pacific journal of marketing and logistics
7
Basler Schriften zum Marketing
7
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ECONIS (ZBW)
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
3
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
4
Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian
;
Webb, Jonathan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
Saved in:
5
Not the relationship type? : loyalty propensity as a reason to maintain marketing relationships
Wolter, Jeremy S.
;
Bock, Dora E.
;
Hopkins, Christopher D.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1052-1070
Persistent link: https://www.econbiz.de/10013390496
Saved in:
6
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
7
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
8
Buyer-supplier relationship dynamics : a systematic review
Shamsollahi, Ali
;
Chmielewski-Raimondo, Danielle A.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 418-436
Persistent link: https://www.econbiz.de/10012434112
Saved in:
9
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
10
The interplay between business and personal trust on relationship performance in conditions of market turbulence
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1138-1155
Persistent link: https://www.econbiz.de/10012386878
Saved in:
11
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences
Bill, Fabian
;
Feurer, Sven
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 734-752
Persistent link: https://www.econbiz.de/10012293330
Saved in:
12
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
13
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
14
The impact of superstar and non-superstar software on hardware sales : the moderating role of hardware lifecycle
Gretz, Richard T.
;
Malshe, Ashwin
;
Bauer, Carlos
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 394-416
Persistent link: https://www.econbiz.de/10012107160
Saved in:
15
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
Saved in:
16
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
17
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
18
Friends with benefits : social coupons as a strategy to enhance customers' social empowerment
Hanson, Sara
;
Hong, Yuan
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 768-787
Persistent link: https://www.econbiz.de/10011911305
Saved in:
19
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
20
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
21
Technology-driven service strategy
Huang, Ming-Hui
;
Rust, Roland T.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 906-924
Persistent link: https://www.econbiz.de/10011779545
Saved in:
22
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
23
Does relationship marketing matter in online retailing? : a meta-analytic approach
Verma, Varsha
;
Sharma, Dheeraj
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10011453218
Saved in:
24
Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.
;
Miao, C. Fred
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
Saved in:
25
Reaching the breaking point : a dynamic process theory of business-to-business customer defection
Hollmann, Thomas
;
Jarvis, Cheryl Burke
;
Bitner, Mary Jo
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10010504684
Saved in:
26
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
27
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
28
Social coupons as a marketing strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
29
Consequences of customer loyalty to the loyalty program and to the company
Evanschitzky, Heiner
;
Ramaseshan, B.
;
Woisetschläger, David
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 625-638
Persistent link: https://www.econbiz.de/10009621889
Saved in:
30
The effects of supplier capabilities on industrial customers' loyalty : the role of dependence
Scheer, Lisa K.
;
Miao, C. Fred
;
Garrett, Jason
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003965753
Saved in:
31
Towards an empirically based taxonomy of buyer-seller relations in business markets
Wong, Charles
;
Wilkinson, Ian F.
;
Young, Louise
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 720-737
Persistent link: https://www.econbiz.de/10008779089
Saved in:
32
Grocery retail loyalty program effects : self-selection of purchase behavior change?
Meyer-Waarden, Lars
;
Benavent, Christophe
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 345-358
Persistent link: https://www.econbiz.de/10003900713
Saved in:
33
Creating commitment and loyality behaviour among retailers : what are the roles of service quality and satification?
Davis-Sramek, Beth
;
Droge, Cornelia
;
Mentzer, John T.
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10003926593
Saved in:
34
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
35
A measure and initial test of managers' perceptions of relationship marketing in inter-organizational exchanges
McNally, Regina C.
;
Griffin, Abbie
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
3
,
pp. 382-397
Persistent link: https://www.econbiz.de/10003531820
Saved in:
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