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~isPartOf:"Journal of retailing and consumer services"
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Brand management
286
Markenführung
286
Consumer behaviour
251
Konsumentenverhalten
251
Brand image
163
Markenimage
163
Brand
141
Markenartikel
139
Beziehungsmarketing
103
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103
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72
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72
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52
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52
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38
Online-Marketing
38
Customer satisfaction
35
Kundenzufriedenheit
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Handelsmarke
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Luxury goods
29
Luxusgüter
29
Brand loyalty
27
Markentreue
24
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22
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Marketing management
20
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Online-Handel
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Advertising effects
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Dienstleistungsqualität
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286
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Park, Jungkun
8
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Prentice, Catherine
4
Baumann, Chris
3
Dhir, Amandeep
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Talwar, Shalini
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Cliquet, Gérard
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Eugene Cheng-xi Aw
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
González-Benito, Óscar
2
Gázquez-Abad, Juan Carlos
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
Journal of business research : JBR
602
The journal of brand management : an international journal
565
The journal of product & brand management
386
SpringerLink / Bücher
315
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
286
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1
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286
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
7
Understanding consumer repurchase intentions towards luxury retail brands : evidence from an emerging market
Sharma, Purva
;
Srivastava, Ankur
;
Sharma, Veenu
;
Singh, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014460807
Saved in:
8
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
9
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
10
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
11
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
12
Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462281
Saved in:
13
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
14
Human vs. AI : the battle for authenticity in fashion design and consumer response
Lee, Garim
;
Kim, Hye-yŏng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462311
Saved in:
15
How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
Saved in:
16
Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal
;
Juju, Undang
;
Sucherly
;
Arizal N
;
Waldelmi, Idel
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
Saved in:
17
The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
18
Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel
;
Khanyapuss Punjaisri
;
Desai, Bhavini
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
Saved in:
19
The competing roles of variety seeking in new brand adoption
Kwon, Ohjin
;
Singh, Tanya
;
Kim, SunAh
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253488
Saved in:
20
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
21
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
22
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
23
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
24
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
25
Understanding the usability of retail fashion brand chatbots : evidence from customer expectations and experiences
Aslam, Usman
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364467
Saved in:
26
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
27
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
28
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
29
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
30
When push comes to shove : how coach versus student athlete misconduct affects event attendance intentions
Boman, Laura
;
Lefebvre, Sarah
;
Hewage, Ganga S. Urumutta
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014365054
Saved in:
31
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
32
The neurophysiological mechanisms underlying brand personality consumer attraction : EEG and GSR evidence
Xu, Zhiwei
;
Zhang, Miao
;
Zhang, Pengfei
;
Luo, Jiawen
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014303132
Saved in:
33
Logistics mode strategy of firms selling fresh products on e-commerce platforms with private brand introduction
Xu, Yuqiu
;
Wang, Jia
;
Cao, Kaiying
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303135
Saved in:
34
Does justice affect brand advocacy? : online brand advocacy behaviors as a response to hotel customers' justice perceptions
Aksoy, Nilsah Cavdar
;
Yazici, Nihal
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303156
Saved in:
35
The retailer's brand promotion strategy under competition : the impact of supply uncertainty
Wang, Hua
;
Xie, Yanle
;
Wang, Cuicui
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303162
Saved in:
36
Analysis of customers' satisfaction with baby products : the moderating role of brand image
Nilashi, Mehrbakhsh
;
Abumalloh, Rabab Ali
;
Samad, Sarminah
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303217
Saved in:
37
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
Saved in:
38
Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers : the moderating role of brand credibility
Guo, Wenshan
;
Luo, Qiangqiang
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303376
Saved in:
39
Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic
Katsumata, Sotaro
;
Nishimoto, Akihiro
;
Kannan, P. K.
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371760
Saved in:
40
Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches
Rather, Raouf Ahmad
;
Raisinghani, Manju
;
Gligor, David
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014372550
Saved in:
41
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
42
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
43
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
44
The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin
;
Wang, Yan
;
Zhang, Hongli
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
Saved in:
45
Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng
;
Wei, Haiying
;
Liu, Fu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
Saved in:
46
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
47
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
48
Chatbots in e-commerce : the effect of chatbot language style on customers' continuance usage intention and attitude toward brand
Li, Meichan
;
Wang, Rui
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259217
Saved in:
49
Evaluating the role of technology and non-technology factors influencing brand love in online food delivery services
Anbumathi,, Rajendiran
;
Dorai, Sriram
;
Palaniappan, Umayal
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014259296
Saved in:
50
Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis : a qualitative study
El Hajjar, Samer
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014261153
Saved in:
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