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Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
Industrial marketing management : the international journal for industrial and high-tech firms
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Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.
;
Hansen, John D.
;
Fox, Joseph D.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
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3
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
4
Exploring the future of market driving : a dialogue with marketing thought leaders
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 277-294
Persistent link: https://www.econbiz.de/10014433605
Saved in:
5
Clearing the paradigmatic fog : how to move forward in business marketing research
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 280-300
Persistent link: https://www.econbiz.de/10013259083
Saved in:
6
Business-to-business marketing research : assessing readability and discussing relevance to practitioners
Dziubaniuk, Olga
;
Barner-Rasmussen, Wilhelm
;
Koporcic, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 217-231
Persistent link: https://www.econbiz.de/10012491039
Saved in:
7
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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8
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
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9
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
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10
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
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11
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
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12
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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13
Research trajectories of Service-Dominant Logic : emergent themes of a unifying paradigm in business and management
Pohlmann, Attila
;
Kaartemo, Valtteri
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 53-68
Persistent link: https://www.econbiz.de/10011730101
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14
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
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15
The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
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16
Service network value co-creation : defining the roles of the generic actor
Ekman, Peter
;
Raggio, Randle D.
;
Thompson, Steven M.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 51-62
Persistent link: https://www.econbiz.de/10011531229
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17
Effective implementation of relationship orientation in new product launches
Matikainen, Minna
;
Terho, Harri
;
Matikainen, Esa
; …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
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18
Creating value in retail buyer-vendor relationships : a service-centered model
Hartmann, Evi
;
Herb, Stefan
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 166-179
Persistent link: https://www.econbiz.de/10010481953
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19
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
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20
Managing meaning in complex business networks
Cederlund, Cecilia
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 89-100
Persistent link: https://www.econbiz.de/10011345772
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21
Institutional theory in business marketing : a conceptual framework and future directions
Yang, Zhilin
;
Su, Chenting
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 721-725
Persistent link: https://www.econbiz.de/10010404148
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22
The theory and practice of business networking
Ford, David
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 433-442
Persistent link: https://www.econbiz.de/10009766108
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23
Structural antecedents of institutional entrepreneurship in industrial networks : a critical realist explanation
Matthyssens, Paul
;
Vandenbempt, Koen
;
Van Bockhaven, Wouter
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10009766111
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24
The past and the future of business marketing theory
Wilkinson, Ian F.
;
Young, Louise C.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10009766113
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25
Causal social mechanisms : from the what to the why
Mason, Katy
;
Easton, Geoff
;
Lenney, Peter
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 347-355
Persistent link: https://www.econbiz.de/10009766121
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26
Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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27
Emergence of business markets : a critical realist foundation
Ehret, Michael
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 316-323
Persistent link: https://www.econbiz.de/10009766134
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28
On the promise and premises of a Darwinian theory in research on business relationships
Johansson, Tobias
;
Kask, Johan
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 306-315
Persistent link: https://www.econbiz.de/10009766135
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29
Development of B2B marketing theory
Hadjikhani, Amjad
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
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30
A general theory of business marketing : R-A theory, Alderson, the ISBM framework, and the IMP theoretical structure
Hunt, Shelby D.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 283-293
Persistent link: https://www.econbiz.de/10009766137
Saved in:
31
Value in business and industrial marketing : past, present, and future
Lindgreen, Adam
;
Hingley, Martin K.
;
Grant, David B.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
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32
Reciprocal value propositions in practice : constraints in digital markets
Truong, Yann
;
Simmons, Geoffrey
;
Palmer, Mark
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 197-206
Persistent link: https://www.econbiz.de/10009513187
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33
Value co-creation in knowledge intensive business services : a dyadic perspective on the joint problem solving process
Aarikka-Stenroos, Leena
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10009513229
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34
Customer value creation : a journey in the search of excellence
Geraerdts, Rob
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 11-12
Persistent link: https://www.econbiz.de/10009513232
Saved in:
35
Editorial: Value in business and industrial marketing
Lindgreen, Adam
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 4-7
Persistent link: https://www.econbiz.de/10009513237
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36
Studying processes in and around networks
Bizzi, Lorenzo
;
Langley, Ann
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10009544760
Saved in:
37
Measures and measurement : process and practise
Batt, Peter J.
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 379-384
Persistent link: https://www.econbiz.de/10009546656
Saved in:
38
Networking capability in business relationships : concept and scale development
Mitrega, Maciej
;
Forkmann, Sebastian
;
Ramos, Carla
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 739-751
Persistent link: https://www.econbiz.de/10009656263
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39
Taking time to understand theory
Peters, Linda D.
;
Vanharanta, Marcus
;
Pressey, Andrew D.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 730-738
Persistent link: https://www.econbiz.de/10009656264
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40
The impact of globalization on networks and relationship dynamics
Paliwoda, Stanley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 727-729
Persistent link: https://www.econbiz.de/10009656265
Saved in:
41
Special issue: IMP 2011 : the impact of globalization on networks
Paliwoda, Stanley J.
(
contributor
)
-
IMP Group
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 725-848
Persistent link: https://www.econbiz.de/10009656266
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42
Sensemaking in business networks : introducing dottograms to analyse network changes
Abrahamsen, Morten H.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1035-1046
Persistent link: https://www.econbiz.de/10009656638
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43
Effects of interaction and entrepreneurial orientation on organizational performance : insights into market driven and market driving
Chen, Yen-chun
;
Lie, Po-Chien
;
Evans, Kenneth R.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1019-1034
Persistent link: https://www.econbiz.de/10009656643
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44
Aligning marketing strategies throughout the supply chain to enhance performance
Green, Kenneth W.
;
Whitten, Dwayne
;
Inman, R. Anthony
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1008-1018
Persistent link: https://www.econbiz.de/10009656647
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45
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
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46
Customer orientation for decreasing time-to-market of new products : IT implementation as a complementary asset
Feng, Taiwen
;
Sun, Linyan
;
Zhu, Chunyan
;
Sohal, Amrik S.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 929-939
Persistent link: https://www.econbiz.de/10009656738
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47
Business to business governance structure and marketing strategy
Paswan, Audhesh K.
;
Guzman, Francisco
;
Blankson, Charles
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 908-918
Persistent link: https://www.econbiz.de/10009656756
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48
The role of the brand as a person in business to business brands
Veloutsou, Cleopatra
;
Taylor, Colin S.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 898-907
Persistent link: https://www.econbiz.de/10009656808
Saved in:
49
2B or not 2B : that is the question
Gummesson, Evert
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 190-192
Persistent link: https://www.econbiz.de/10008934070
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50
Introduction to service-dominant logic : from propositions to practice
Ballantyne, David
;
Williamson, John
;
Aitken, Robert
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 179-180
Persistent link: https://www.econbiz.de/10008934080
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