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Online-Handel
Verkaufsförderung
537
Sales promotion
535
Consumer behaviour
331
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331
Preismanagement
142
Pricing strategy
142
Einzelhandel
110
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107
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63
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Online-Marketing
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Verkauf
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E-commerce
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Salespeople
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Verkaufspersonal
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Kukar-Kinney, Monika
3
Carlson, Jeffrey R.
2
Chong, Alain Yee Loong
2
Crespo-Almendros, E.
2
Li, Boying
2
Quach, Sara
2
Rajagopal
2
Thaichon, Park
2
Akram, Umair
1
Akram, Zubair
1
Alavi, Sascha
1
Arce-Urriza, Marta
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Azevedo, António
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1
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1
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Cao, Zike
1
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1
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De Canio, Francesca
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Journal of retailing and consumer services
7
European journal of operational research : EJOR
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information systems research : ISR
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
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2
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
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2
Asia Pacific journal of marketing and logistics
1
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1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
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1
European journal of marketing
1
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1
International journal of business
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of industrial organization
1
International journal of management & enterprise development : IJMED
1
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1
International journal of production research
1
International journal of retail and distribution management
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of air transport management
1
Journal of business logistics : JBL
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The International trade journal
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Impacts of platform coupons and power structure on an e-commerce supply chain
Wan, Nana
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
1
,
pp. 283-299
Persistent link: https://www.econbiz.de/10014443269
Saved in:
2
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
4
Effects of online shopping channel and price discount on near-expiry food sales
Lee, Jae Young
;
Choi, Kang Jun
;
Kwack, So Yean
- In:
International journal of market research
65
(
2023
)
6
,
pp. 726-744
Persistent link: https://www.econbiz.de/10014427155
Saved in:
5
A study of consumer's online buying intention on tourism products from the perspective of perceived value and promotional strategies
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
4
,
pp. 13-32
Persistent link: https://www.econbiz.de/10014468970
Saved in:
6
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
7
Online promotions and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India
Madhu, Sumetha
;
Soundararajan, Vasanthi
;
Parayitam, …
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 395-431
Persistent link: https://www.econbiz.de/10014320493
Saved in:
8
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
9
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
10
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
11
Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.
;
Lee, Crystal T.
;
Huang, Hsiao-Ting
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
Saved in:
12
Better or worse? : effects of online promotion habits on customer value : an empirical study
Wang, Qian
;
Chen, Hang
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366323
Saved in:
13
Network promoter score (NePS) : an indicator of product sales in e-commerce retailing sector
Mandal, Supriyo
;
Maiti, Abyayananda
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1327-1349
Persistent link: https://www.econbiz.de/10013463436
Saved in:
14
Effects of retailers' free shipping promotions on manufacturers' product sales and product review ratings in multichannel retailing
Li, Di
;
Wang, Hu
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
6
,
pp. 1912-1925
Persistent link: https://www.econbiz.de/10013466566
Saved in:
15
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
16
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
17
Promotions of online reviews from a channel perspective
Yang, Wenjuan
;
Zhang, Jiantong
;
Yan, Hong
- In:
Transportation research / E : an international journal
161
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013275937
Saved in:
18
How regulatory focus affects perceptions of online limited-time promotions
Song, Lei
- In:
International journal of market research
64
(
2022
)
4
,
pp. 443-450
Persistent link: https://www.econbiz.de/10013257997
Saved in:
19
Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing
Choudhary, Farah S.
;
Sharma, Alka
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 466-489
Persistent link: https://www.econbiz.de/10014309991
Saved in:
20
Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati
;
Gümüş, Mehmet
;
Nikoofal, Mohammad E.
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
Saved in:
21
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
22
Consequences of personalized product recommendations and price promotions in online grocery shopping
Hallikainen, Heli
;
Luongo, Milena
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013401693
Saved in:
23
From personal to online selling : how relational selling shapes salespeople's promotion of e-commerce channels
Habel, Johannes
;
Alavi, Sascha
;
Linsenmayer, Kim Tina
- In:
Journal of business research : JBR
132
(
2021
),
pp. 373-382
Persistent link: https://www.econbiz.de/10012581618
Saved in:
24
Scarcity signaling in sales promotion : An evolutionary perspective of food choice and weight status
Peschel, Anne Odile
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012581862
Saved in:
25
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
26
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
27
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
28
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
29
How does scarcity promotion lead to impulse purchase in the online market? : a field experiment
Wu, Yi
;
Xin, Liwei
;
Li, Dahui
;
Yu, Jie
;
Guo, Junpeng
- In:
Information & management : the internat. journal of …
58
(
2021
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012494879
Saved in:
30
The effects of sales promotion, attractiveness of internet advertising, and website quality on impulse buying of consumers of Tokopedia in Indonesia
Firdausy, Carunia Mulya
;
Fernanda, Maria
- In:
International journal of management & enterprise …
20
(
2021
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10012514493
Saved in:
31
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
32
The moderating effect of buying impulsivity on the dynamics of unplanned purchasing motivations
Suher, Jacob
;
Hoyer, Wayne D.
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012214326
Saved in:
33
Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)
Sharma, Ayushi
;
Joshi, Rakesh Mohan
;
Wali, O. P.
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10012241114
Saved in:
34
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
35
Study on the influencing factors of mobile users' impulse purchase behavior in a large online promotion activity
Liu, Qihua
;
Zhang, Fuguo
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
2
,
pp. 88-101
Persistent link: https://www.econbiz.de/10012036064
Saved in:
36
The dynamics of online consumers’ response to price promotion
Kim, Youngsoo
;
Krishnan, Ramayya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 175-190
Persistent link: https://www.econbiz.de/10012038216
Saved in:
37
Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion : considering the impact of product invo...
Peng, Lifang
;
Zhang, Weiguo
;
Wang, Xiaorong
;
Liang, Shuyi
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 317-328
Persistent link: https://www.econbiz.de/10011997670
Saved in:
38
Do antecedents of trust and satisfaction promote consumer loyalty in physical and virtual stores? : a multi-channel view
Hung, Shiu-Wan
;
Cheng, Min-Jhih
;
Chiu, Pei-Chun
- In:
Service business
13
(
2019
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011965788
Saved in:
39
Good discounts earn good reviews in return? : effects of price promotion on online restaurant reviews
Zhu, Dong Hong
;
Zhang, Zhi Jie
;
Chang, Ya Ping
;
Liang, …
- In:
International journal of hospitality management
77
(
2019
),
pp. 178-186
Persistent link: https://www.econbiz.de/10011988504
Saved in:
40
Country of origin and online promotion in cross-border e-business : a study of consumer behavior for quality management
Huo, Da
;
Hung, Ken
;
Wang, Haibo
;
Xu, Xiaolin
- In:
The International trade journal
32
(
2018
)
1/5
,
pp. 140-149
Persistent link: https://www.econbiz.de/10011976654
Saved in:
41
Daily deal shoppers : what drives social couponing?
Ieva, M.
;
De Canio, Francesca
;
Ziliani, C.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 299-303
Persistent link: https://www.econbiz.de/10011801990
Saved in:
42
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
43
Development of e-commerce : factors influencing online impulse shopping in China
Akram, Umair
;
Khan, Muhammad Kaleem
;
Peng, Hui
; …
- In:
Journal of electronic commerce in organizations : the …
16
(
2018
)
2
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011876914
Saved in:
44
Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Jiang, Yuanchun
;
Liu, Yezheng
;
Shang, Jennifer
; …
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 612-627
Persistent link: https://www.econbiz.de/10011812537
Saved in:
45
Hybrid sales structures in the age of e-commerce
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Quach, Sara
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011963025
Saved in:
46
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
Saved in:
47
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
48
Consumers' multifaceted deal knowledge in a grocery retail setting
Boutrup Jensen, Briger
;
Bech-Larsen, Tino
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011703179
Saved in:
49
Predicting consumer product demands via Big Data : the roles of online promotional marketing and online reviews
Chong, Alain Yee Loong
;
Ch'ng, Eugene
;
Liu, Martin J.
; …
- In:
International journal of production research
55
(
2017
)
17/18
,
pp. 5142-5156
Persistent link: https://www.econbiz.de/10011723933
Saved in:
50
The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions : a cue utilization approach
Kukar-Kinney, Monika
;
Xia, Lan
- In:
Journal of business research : JBR
79
(
2017
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011745256
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