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Die Anzeige : d. Fachzeitschr. für Werbung
European journal of operational research : EJOR
Journal of advertising research
228
International journal of advertising : the review of marketing communications
192
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
161
Journal of advertising
157
Journal of marketing communications
140
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
72
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Psychology & marketing
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
CESifo working papers
30
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ECONIS (ZBW)
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1
Strategic incentives for comparative advertising investments in non-zero-sum competition and economic consequences
Yenipazarli, Arda
- In:
European journal of operational research : EJOR
312
(
2024
)
3
,
pp. 1059-1073
Persistent link: https://www.econbiz.de/10014456466
Saved in:
2
Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
Qian, Zhifeng
;
Day, Steven James
;
Ignatius, Joshua
; …
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 565-586
Persistent link: https://www.econbiz.de/10014456614
Saved in:
3
Optimal promotional mix and pricing when faced with uncertain product value
Wang, Ruibing
;
Wang, Qiao
;
Chiang, Wei-yu Kevin
- In:
European journal of operational research : EJOR
313
(
2024
)
2
,
pp. 637-651
Persistent link: https://www.econbiz.de/10014456616
Saved in:
4
Bidding for an optimal portfolio of keywords in sponsored search advertising : from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
5
Platform responses to entry in a local market with mobile providers
Zhou, Yongyi
;
Zhang, Yulin
;
Goh, Mark
- In:
European journal of operational research : EJOR
309
(
2023
)
1
,
pp. 236-251
Persistent link: https://www.econbiz.de/10014290471
Saved in:
6
Managing quality and pricing during a product recall : an analysis of pre-crisis, crisis and post-crisis regimes
Mukherjee, Arka
;
Carvalho, Margarida
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
307
(
2023
)
1
,
pp. 406-420
Persistent link: https://www.econbiz.de/10014293013
Saved in:
7
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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8
Integration of development and advertising strategies for multi-attribute products under competition
Yan, Yingchen
;
Zhao, Qiu Hong
;
Qin, Zhongfeng
;
Sun, Gaoji
- In:
European journal of operational research : EJOR
300
(
2022
)
2
,
pp. 490-503
Persistent link: https://www.econbiz.de/10013207270
Saved in:
9
Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia
;
Markellos, Raphaēl N.
;
Mantrala, …
- In:
European journal of operational research : EJOR
303
(
2022
)
2
,
pp. 767-778
Persistent link: https://www.econbiz.de/10013364031
Saved in:
10
Advertising and quality improving strategies in a supply chain when facing potential crises
Lu, Lijue
;
Navas, Jorge
- In:
European journal of operational research : EJOR
288
(
2021
)
3
,
pp. 839-851
Persistent link: https://www.econbiz.de/10012387373
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11
The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic
Mukherjee, Arka
;
Chauhan, Satyaveer S.
- In:
European journal of operational research : EJOR
288
(
2021
)
3
,
pp. 953-970
Persistent link: https://www.econbiz.de/10012387425
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12
Advertising, goodwill, and the Veblen effect
Chenavaz, Régis Y.
;
Eynan, Amit
- In:
European journal of operational research : EJOR
289
(
2021
)
2
,
pp. 676-682
Persistent link: https://www.econbiz.de/10012416825
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13
Advertisement revenue management : determining the optimal mix of skippable and non-skippable ads for online video sharing platforms
Chakraborty, Soumyakanti
;
Basu, Sumanta
;
Ray, Saibal
; …
- In:
European journal of operational research : EJOR
292
(
2021
)
1
,
pp. 213-229
Persistent link: https://www.econbiz.de/10012495425
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14
Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand
Chen, Bowei
;
Huang, Jingmin
;
Huang, Yufei
;
Kollias, Stefanos
- In:
European journal of operational research : EJOR
280
(
2020
)
3
,
pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
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15
Modeling the impact of product quality on dynamic pricing and advertising policies
Chenavaz, Régis Y.
;
Feichtinger, Gustav
;
Hartl, Richard F.
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 990-1001
Persistent link: https://www.econbiz.de/10012238930
Saved in:
16
Nonparametric advertising budget allocation with inventory constraint
Yang, Chaolin
;
Xiong, Yi
- In:
European journal of operational research : EJOR
285
(
2020
)
2
,
pp. 631-641
Persistent link: https://www.econbiz.de/10012239634
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17
Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei
;
Xiao, Baichun
;
Wu, Lifang
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
Saved in:
18
Do charities spend more on their social programs when they cooperate than when they compete?
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
283
(
2020
)
3
,
pp. 1055-1063
Persistent link: https://www.econbiz.de/10012171757
Saved in:
19
Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect
Dye, Chung-Yuan
- In:
European journal of operational research : EJOR
283
(
2020
)
2
,
pp. 576-587
Persistent link: https://www.econbiz.de/10012294861
Saved in:
20
The effects of herding and word of mouth in a two-period advertising signaling model
Zhen, Xueping
;
Cai, Gangshu
;
Song, Reo
;
Jang, Sungha
- In:
European journal of operational research : EJOR
275
(
2019
)
1
,
pp. 361-373
Persistent link: https://www.econbiz.de/10011993317
Saved in:
21
Fighting store brands through the strategic timing of pricing and advertising decisions
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
275
(
2019
)
2
,
pp. 635-647
Persistent link: https://www.econbiz.de/10011993549
Saved in:
22
Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
23
Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising
De Giovanni, Pietro
;
Karray, Salma
;
Martín Herrán, Guiomar
- In:
European journal of operational research : EJOR
272
(
2019
)
2
,
pp. 465-480
Persistent link: https://www.econbiz.de/10011942131
Saved in:
24
Informative advertising in a distribution channel
Shi, Hongyan
;
Liu, Yunchuan
;
Petruzzi, Nicholas C.
- In:
European journal of operational research : EJOR
274
(
2019
)
2
,
pp. 773-787
Persistent link: https://www.econbiz.de/10011990224
Saved in:
25
Dynamic cooperative advertising under manufacturer and retailer level competition
Chutani, Anshuman
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
268
(
2018
)
2
,
pp. 635-652
Persistent link: https://www.econbiz.de/10011852762
Saved in:
26
Truthfulness in advertising? : approximation mechanisms for knapsack bidders
Bichler, Martin
;
Merting, Sören
- In:
European journal of operational research : EJOR
270
(
2018
)
2
,
pp. 775-783
Persistent link: https://www.econbiz.de/10011869451
Saved in:
27
When should a retailer invest in brand advertising?
Pnevmatikos, Nikolaos
;
Vardar, Baris
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
267
(
2018
)
2
,
pp. 754-764
Persistent link: https://www.econbiz.de/10011812741
Saved in:
28
Interaction of pricing, advertising and experience quality : a dynamic analysis
Caulkins, Jonathan P.
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
256
(
2017
)
3
,
pp. 877-885
Persistent link: https://www.econbiz.de/10011639250
Saved in:
29
Stochastic dynamic pricing and advertising in isoelastic oligopoly models
Schlosser, Rainer
- In:
European journal of operational research : EJOR
259
(
2017
)
3
,
pp. 1144-1155
Persistent link: https://www.econbiz.de/10011696336
Saved in:
30
An analytical model of the relationship between product quality and advertising
Chenavaz, Régis Y.
;
Jasimuddin, Sajjad M.
- In:
European journal of operational research : EJOR
263
(
2017
)
1
,
pp. 295-307
Persistent link: https://www.econbiz.de/10011793856
Saved in:
31
Age-structured linear-state differential games
Grosset, Luca
;
Vicolani, Bruno
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 269-278
Persistent link: https://www.econbiz.de/10011503297
Saved in:
32
Sustaining cooperation in a differential game of advertising goodwill accumulation
Jørgensen, Steffen
;
Gromova, Ekaterina
- In:
European journal of operational research : EJOR
254
(
2016
)
1
,
pp. 294-303
Persistent link: https://www.econbiz.de/10011503305
Saved in:
33
Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing
El Ouardighi, Fouad
;
Feichtinger, Gustav
;
Grass, Dieter
; …
- In:
European journal of operational research : EJOR
251
(
2016
)
3
,
pp. 860-872
Persistent link: https://www.econbiz.de/10011449000
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34
Quality effects in different advertising models - an impulse control approach
Reddy, Puduru V.
;
Wrzaczek, Stefan
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 984-995
Persistent link: https://www.econbiz.de/10011556545
Saved in:
35
On modeling the advertising-operations interface under asymmetric competition
Mesak, Hani I.
;
Bari, Abdullahel
;
Luehlfing, Michael S.
; …
- In:
European journal of operational research : EJOR
240
(
2015
)
1
,
pp. 278-291
Persistent link: https://www.econbiz.de/10010491708
Saved in:
36
Pulsation in a competitive model of advertising-firm's cost interaction
Mesak, Hani I.
;
Bari, Abdullahel
;
Lian, Qin
- In:
European journal of operational research : EJOR
246
(
2015
)
3
,
pp. 916-926
Persistent link: https://www.econbiz.de/10011344381
Saved in:
37
On the impact of advertising initiatives in supply chains
Zhang, Wenqing
;
Li, Shanling
;
Zhang, Dan
;
Hou, Wenhua
- In:
European journal of operational research : EJOR
234
(
2014
)
1
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010247358
Saved in:
38
Cooperative advertising models in supply chain management : a review
Aust, Gerhard
;
Buscher, Udo
- In:
European journal of operational research : EJOR
234
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010247511
Saved in:
39
A survey of game-theoretic models of cooperative advertising
Jørgensen, Steffen
;
Zaccour, Georges
- In:
European journal of operational research : EJOR
237
(
2014
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010378680
Saved in:
40
Optimal advertising and pricing in a class of general new-product adoption models
Helmes, Kurt
;
Schlosser, Rainer
;
Weber, Martin
- In:
European journal of operational research : EJOR
229
(
2013
)
2
,
pp. 433-443
Persistent link: https://www.econbiz.de/10009757978
Saved in:
41
Multistage multiproduct advertising budgeting
Beltran-Royo, César
;
Zhang, H.
;
Blanco, L. A.
;
Almagro, J.
- In:
European journal of operational research : EJOR
225
(
2013
)
1
,
pp. 179-188
Persistent link: https://www.econbiz.de/10009706131
Saved in:
42
Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Saved in:
43
Pricing and advertisement in a manufacturer-retailer supply chain
Yue, Jinfeng
;
Austin, Jill
;
Huang, Zhimin
;
Chen, Bintong
- In:
European journal of operational research : EJOR
231
(
2013
)
2
,
pp. 492-502
Persistent link: https://www.econbiz.de/10009785470
Saved in:
44
Optimization of column width in website layout for advertisement fit
Marszałkowski, Jakub
;
Drozdowski, Maciej
- In:
European journal of operational research : EJOR
226
(
2013
)
3
,
pp. 592-601
Persistent link: https://www.econbiz.de/10009718818
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45
Cooperative advertising in a distribution channel with fairness concerns
Yang, Jing
;
Xie, Jinxing
;
Deng, Xiaoxue
;
Xiong, Huachun
- In:
European journal of operational research : EJOR
227
(
2013
)
2
,
pp. 401-407
Persistent link: https://www.econbiz.de/10009725599
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46
Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain : a game-theoretic approach
Aust, Gerhard
;
Buscher, Udo
- In:
European journal of operational research : EJOR
223
(
2012
)
2
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009665424
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47
Recent developments in dynamic advertising research
Huang, Jian
;
Leng, Mingming
;
Liang, Liping
- In:
European journal of operational research : EJOR
220
(
2012
)
3
,
pp. 591-609
Persistent link: https://www.econbiz.de/10009550071
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48
The newsvendor's optimal incentive contracts for multiple advertisers
Wu, Zhengping
;
Crama, Pascale
;
Zhu, Wanshan
- In:
European journal of operational research : EJOR
220
(
2012
)
1
,
pp. 171-181
Persistent link: https://www.econbiz.de/10009531547
Saved in:
49
Pure-strategy Nash equilibria in an advertising game with interference
Viscolani, Bruno
- In:
European journal of operational research : EJOR
216
(
2012
)
3
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009387452
Saved in:
50
Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer
;
Kwon, Changhyun
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
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