Purpose - This study investigates whether the influence of selected marketing-mix elements on brand equity differs for different types of brands. The main focus is on price promotions' influence. In addition, the impact of discount-store distribution is explored. Design/methodology/approach -...

Due to the increasing number of promotional banners hosted on websites, it is important to study how the use of price discounts may affect attitudes toward the banner and the website, and how this effect may vary depending on the user's experience of the Internet. This paper endeavors to fill...

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A new philosophy of commitment gaining -- Control the commitments and control the process -- Trading value -- The commitment for time -- The commitment to explore -- The commitment to change -- The commitment to collaborate -- The commitment to build consensus -- The commitment to invest -- The...