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Year of publication
Subject
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Verkaufsförderung 1,326 Sales promotion 1,325 Consumer behaviour 507 Konsumentenverhalten 507 Sales-promotion 382 USA 371 United States 367 Theorie 194 Theory 194 Einzelhandel 164 Retail trade 156 Marketingmanagement 150 Marketing management 144 Werbewirkung 132 Advertising effects 130 Deutschland 123 Werbung 114 Beziehungsmarketing 111 Relationship marketing 111 Germany 110 Marketing 106 Preismanagement 98 Pricing strategy 98 Advertising 81 Ladengestaltung 80 Store design 80 Verkauf 74 Kundenbindungsprogramm 67 Loyalty program 67 Selling 64 Brand management 63 Markenführung 63 Lebensmitteleinzelhandel 61 Markenartikel 57 Absatzförderung 54 Brand 53 Food retailing 53 E-commerce 49 Online-Handel 49 Rabatt 49
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Online availability
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Undetermined 278 Free 156
Type of publication
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Article 967 Book / Working Paper 734 Journal 9
Type of publication (narrower categories)
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Article in journal 812 Aufsatz in Zeitschrift 812 Aufsatz im Buch 138 Book section 138 Graue Literatur 111 Non-commercial literature 111 Working Paper 88 Arbeitspapier 86 Hochschulschrift 72 Thesis 53 Ratgeber 27 Guidebook 26 Lehrbuch 26 Collection of articles of several authors 21 Sammelwerk 21 Case study 20 Fallstudie 20 Dissertation u.a. Prüfungsschriften 17 Amtsdruckschrift 8 Government document 8 Aufsatzsammlung 6 Conference paper 6 Glossar enthalten 6 Glossary included 6 Handbook 6 Handbuch 6 Konferenzbeitrag 6 Bibliografie enthalten 5 Bibliography included 5 Collection of articles written by one author 4 Sammlung 4 Systematic review 3 Wörterbuch 3 Übersichtsarbeit 3 Bibliografie 2 Einführung 2 Mikroform 2 Nachschlagewerk 2 Reference book 2 Reprint 2
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Language
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English 1,190 German 347 Undetermined 168 French 6 Dutch 1
Author
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Gedenk, Karen 13 Neslin, Scott A. 11 Görtz, Gunnar 10 Ebeling, Peter 9 Ailawadi, Kusum L. 8 Bauer, Hans H. 8 Grewal, Dhruv 8 Mullin, Roddy 8 Belch, George E. 7 Belch, Michael A. 7 Breugelmans, Els 7 Kaiser, Harry M. 7 Bijmolt, Tammo H. A. 6 Cummins, Julian 6 Detroy, Erich-Norbert 6 Geffroy, Edgar K. 6 Gómez, Miguel I. 6 Heerde, Harald J. van 6 Jain, Amit 6 Johnston, Mark W. 6 Kind, Hans Jarle 6 Leeflang, Peter 6 Malik, Garima 6 Malshe, Avinash 6 Marshall, Greg W. 6 Chandon, Pierre 5 Churchill, Gilbert A. 5 Conrad, Uwe 5 Dave, Dhaval 5 Ford, Neil M. 5 Foros, Øystein 5 Fuchs, Wolfgang 5 Klapper, Daniel 5 Lang, Ewald 5 Nordfält, Jens 5 Pepels, Werner 5 Rajagopal 5 Richards, Timothy J. 5 Roggeveen, Anne L. 5 Ruhleder, Rolf H. 5
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Institution
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Springer Fachmedien Wiesbaden 5 National Bureau of Economic Research 4 Europäischer Rechnungshof 3 Berliner Wissenschafts-Verlag 2 Institut für Betriebswirtschaft <Braunschweig> 2 AMACOM 1 American Marketing Association 1 Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig> 1 Betriebswirtschaftlichen Beratungsstelle f.d. Einzelhandel 1 Bundesforschungsinstitut für Lädliche Räume, Wald und Fischerei, Johann Heinrich von Thünen-Institut (vTI) 1 Bundesverband Druck und Medien 1 Center for Economic Research <Tilburg> 1 Centre for International Economic Studies 1 Deutsche Stiftung für Entwicklungsländer 1 Deutschland <Bundesrepublik> / Bundesminister für Umwelt, Naturschutz und Reaktorsicherheit 1 Deutschland <Bundesrepublik> / Umweltbundesamt 1 Erasmus Research Institute of Management 1 Erich-Schmidt-Verlag <Berlin> 1 Europäische Kommission 1 Europäischer Wirtschafts- und Sozialausschuss 1 FinanzBuch Verlag 1 Forum Berufsbildung 1 Fördergesellschaft Marketing an der Universität Augsburg 1 Helmut-Schmidt-Universität 1 Institut für Finanz- und Aktuarwissenschaften <Ulm> 1 Internationales Arbeitsamt 1 John Calmann and King Ltd <London> 1 Kogan Page Ltd. <London> 1 National Industrial Conference Board 1 RWTH Aachen 1 Reserve Bank of New Zealand 1 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 1 Schottland / Government 1 Shaker Verlag 1 The Nielsen Company (Germany) 1 UVK Verlagsgesellschaft mbH 1 Universität Ulm 1 epubli GmbH 1
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Published in...
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Journal of business research : JBR 44 Journal of retailing and consumer services 44 Journal of retailing 39 Journal of promotion management : JPM 38 Journal of marketing research : JMR 33 Management science : journal of the Institute for Operations Research and the Management Sciences 17 Marketing letters : a journal of research in marketing 17 Journal of marketing 16 The international review of retail, distribution and consumer research 16 Psychology & marketing 15 Journal of consumer behaviour : an international research review 13 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 12 European journal of marketing : EJM 10 European journal of operational research : EJOR 10 Journal of the Academy of Marketing Science 10 International journal of retail & distribution management 9 Journal of marketing communications 9 Working paper / National Bureau of Economic Research, Inc. 9 Journal of promotion management : innovations in planning and applied research 8 The journal of consumer marketing 8 The journal of product & brand management 8 The service industries journal 8 Company and customer relations 7 International journal of production economics 7 Journal of advertising research 7 Journal of business economics : JBE 7 Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences 7 American journal of agricultural economics 6 Faculty & research / Insead : working paper series 6 Gabler Edition Wissenschaft 6 Journal of marketing management : MM 6 Journal of the Operational Research Society : OR 6 Quantitative marketing and economics : QME 6 Australasian marketing journal 5 Der Verkaufsberater 5 ERIM report series research in management 5 International journal of production research 5 Journal of consumer research : JCR ; an interdisciplinary bimonthly 5 MI-Taschenbücher 5 Report / Marketing Science Institute 5
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Source
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ECONIS (ZBW) 1,446 USB Cologne (EcoSocSci) 259 EconStor 3 RePEc 2
Showing 1 - 50 of 1,710
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The influence of publicity and sales promotion on marketing performance in Nigeria
Ogunmuyiwa, Michael Segun - In: Athens journal of business & economics : AJBE 8 (2022) 1, pp. 65-78
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How do retailers compete on price promotions? : evidence from a temporary promotion ban in Belgium
Hindriks, Jean; Madio, Leonardo; Serse, Valerio - 2022
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The use of Net Promoter Score (NPS) to predict sales growth : insights from an empirical investigation
Baehre, Sven; O'Dwyer, Michele; O'Malley, Lisa; Lee, Nick - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 67-84
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Consumer response to personalized price promotions for food products
Nguyen, Minh Thi Thuy - 2022
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Buy baits and consumer sophistication : theory and field evidence from large-scale rebate promotions
Rodemeier, Matthias - 2021 - This version: January 3, 2021
Can firms exploit behavioral biases to increase profits? Does consumer sophistication about these biases limit the scope of exploitation? To answer these questions, I run a series of natural field experiments with over 600,000 consumers and estimate novel sufficient statistics of consumer...
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Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette; Marckhgott, Eva - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1135-1159
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Shelf space allocation for specific products on shelves selected in advance
Czerniachowska, Kateryna; Hernes, Marcin - In: European research studies 24 (2021) 3, pp. 316-334
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Promoting product returns : effects of price reductions on customer return behavior
Hirche, Christian F.; Gijsenberg, Maarten J.; Bijmolt, … - 2021
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Impulse buying behaviour at the retail checkout : an investigation of select antecedents
Pallikkara, Vinish; Pinto, Prakash; Hawaldar, Iqbal Thonse - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 1, pp. 69-79
The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse...
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Promotion and place advertising combination on positive word of mouth private label product mediated by consumer satisfaction
Siswati, Endang - In: International Journal of Research in Business and … 10 (2021) 2, pp. 46-53
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Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl; Wagner, Udo - In: Schmalenbach journal of business research : SBUR 73 (2021) 2, pp. 243-271
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The neglected unity-in-variety principle : a holistic rather than a single-factor approach in conceptualising a visual merchandise display
Logkizidou, Maria - In: Journal of global fashion marketing : JGfM 12 (2021) 4, pp. 309-326
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Price Promotions and Online Product Evaluations
Liu, Yongdong - 2020
Price promotions increase sales, at least in the short term, but the effect of price promotions on consumers' product evaluations is not well understood. We focus on the market for mobile apps, a category where price variation, including discounting to a zero price is common. We ask how price...
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Promotional Campaign Duration and Word-of-Mouth in Durable Good Adoption
Bollinger, Bryan - 2020
Intensive promotional marketing campaigns can be used to introduce products to consumers with the goal of increasing awareness, consideration, purchase, and word-of-mouth (WOM). In this paper, we study the role of campaign duration on solar photovoltaic adoption using a large-scale field...
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Value of Promotions with Delayed Incentives : An Empirical Investigation of Gift Card Promotions
Kadiyala, Bharadwaj - 2020
A gift card promotion provides customers an incentive to spend more than an expenditure level on regularly priced (as opposed to discounted) products, by rewarding customers with a gift card to be redeemed against a future purchase. This type of promotion is widely used by luxury fashion,...
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Analysis and Design of Sales and Inventory Management System for Yochang General Merchandise
Acosta, Dianne - 2020
The traditional way retailer keeps their sales and inventory details is in spreadsheets which are not effective anymore when the size of the shop gets bigger. This is because more items will be made available in a larger quantity, thus tracking the sales made with inventory level in the shop...
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The Influence of Price, Promotion, and Word of Mouth On Buying Interest
Usman, Osly - 2020
This study aims to determine whether there is an effect of Price, Promotion, and Word of Mouth on buying interest. This research was conducted for two months from April to May 2020. The research method used was a survey method with a causality approach. The population in this study was the...
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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379
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Factors influencing purchase intention on private label products
Maharani, Nina; Helmi, Arief; Mulyana, Asep; Hasan, Meydia - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 939-945
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Is there a link between sustainability, perception and buying decision at the point of sale?
Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Business systems research : a system view accross … 11 (2020) 3, pp. 1-13
Background If retailers and brand manufacturers of food succeed in presenting their products at the point of sale, quickly generating a high level of attention, the likelihood of a purchase is significantly increased. Particularly, in recent years, they have been relying on the megatrend of...
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What future for fair trade in Scotland? : an independent review of fair trade sales and promotion in Scotland for Scottish Government : final report
Radcliffe, Pauline; Justad, Tor - Schottland / Government - 2020
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Analyzing Promotion Effectiveness in Fashion Retailing Using Quantile Regression
Lehrbass, Frank - 2020
Since the industry standard approach to judge on the effectiveness of promotion is based on the impact on expected sales it cannot grasp other impacts in the distribution of future sales. Since retailers operate with very high strategic service level targets (e.g. 98%) high quantiles of the...
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Effect of Products, Promotion, Price and Location of Buying Decisions
Usman, Osly - 2020
This study aims to determine whether the influence of product, promotion, price and location of the buying decisions. The research was carried out for two months, starting in November to December 2019. The research method used was survey method with approach of causality. The population in this...
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Experience Effect in the Impact of Free Trial Promotions
Reza, Sadat - 2020
While the use of free-samples is extensive across industries, the effects of free-samples across individuals with varying levels of usage have yet to be systematically examined. The models discussed in the literature consider targeting only the current nonusers of a product. In this research, we...
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Asymmetric Accuracy Metrics In Food Retail Sales Forecasting : An Empirical Comparison
Gogolev, Stepan - 2020
This study covers the application of asymmetric accuracy metrics in the daily retail sales prediction problem. The paper is focused on the empirical validation of an accuracy metric derived from the newsvendor model. We scrutinize the accuracy metric's advantages and describe its properties....
Persistent link: https://ebtypo.dmz1.zbw/10012823931
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Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 144 (2022), pp. 751-763
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The impact of a manufacturer's financial liquidity on its market strategies and pricing and promotion decisions in retail grocery markets
Agarwal, Manoj Kumar; Ma, Zecong; Park, Chang Hee; … - In: Journal of business research : JBR 142 (2022), pp. 844-857
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A genetic algorithm for the retail shelf space allocation problem with virtual segments
Czerniachowska, Kateryna - In: Opsearch : journal of the Operational Research Society … 59 (2022) 1, pp. 364-412
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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin; Jin, Liyin; Xu, Qian - In: Psychology & marketing 39 (2022) 2, pp. 429-440
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What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti; Pandey, Neeraj - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 205-238
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Maternal mediation of retail food promotions directed at children
Vohra, Jyoti; Soni, Pavleen - In: Journal of international food & agribusiness marketing 34 (2022) 1, pp. 39-59
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Relations between merchandising information orientation, strategic integration and retail performance
Kim, Changju; Miao, Miao; Hu, Bin - In: International journal of retail and distribution management 50 (2022) 1, pp. 18-35
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Pricing and product positioning with relative consumer preferences
Inderst, Roman; Martin, Obradovits - 2022
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The effect of sales promotions intensity on volume and variability in category sales of large retailers
Zeybek, Ömer; Ülengin, Burç - In: Journal of marketing analytics : JMA 10 (2022) 1, pp. 19-29
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Sales strategies considering consumer purchasing preferences for imperfect complementary products
Ren, Wenwen; Liu, Yong; Zhang, Qi; Wang, Xiao-ying - In: Journal of revenue and pricing management 21 (2022) 2, pp. 164-182
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Pitch like Hollywood : what you can learn from the high-stakes film industry
Desberg, Peter - 2022
Introduction -- Pitch Basics -- The Hollywood Pitch -- Persuasion: At the Heart of Decision-Making -- Persuasion Boot Camp -- Persuasion: Personological Variables -- The Roots of Pitch Panic -- The Pitch Panic Cycle -- Dealing with Pitch Panic Emotionally -- Changing Your Thoughts -- Doing Your...
Preview
Preview
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‘Music’ – As an In-Store Promotion Tool in Organized Retail Industry in Pune City
Pawar, Sudarshan - 2019
We Indians always fond of music. Music is an integral part of our daily routine life. Music enhances the retail experience in the store. Music plays very important role in customers buying. Earlier studies found that music has three qualities which has a great influence on buying behavior of...
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Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan
Ismail, Aisha - 2019
The purpose of this study was to examine the impact of sales promotion on consumer's impulse purchases in retail industry in Karachi, Pakistan. The study also aims to identify the impact of the most reliable sales promotional tools i.e., (free-sample, buy one get one, price discount, and...
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Visual Merchandising and Consumer Demography : The Impact on Impulse Buying Behavior
Mehta, Dr. Neha - 2019
This study, to begin with, throws some light on Indian retail scenario, concept of visual merchandising and impulse buying and then attempts to explore the relationship between the factors of visual merchandising and consumers' demographics so as to analyze the impact of visual merchandising on...
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Analyzing the Impact of Online Brand Trust on Sales Promotion and Online Buying Decision
Soni, Neha - 2019
As Internet usage has become an integral part of our life, which is no longer restricted to networking and social media but assists in online shopping, it has changed the way how consumers recognized, conveyed and made their buying choices. E-commerce business transaction success is determined...
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A Study on Role of Sales Promotion on Consumer Planned Purchase Behavior : With the Reference of Future Lifestyle Fashion
Kandra, T. P. S. - 2019
In present scenario consumers' are king of the market and marketers taking advantage to understand behavior of consumers' though they can capture market in terms of market share or number of buyer's. Promotional activities are playing major role to make huge change in sales figures. Promotional...
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An Empirical Study on the Relevance of Advertising, Sales Promotion, R&D, and Training and Development Expenses on Firm Value in the Indian Context
Anand, Manoj - 2019
Discretionary expenses: R&D, advertisement, and training & development create intangible assets such as innovative products, brand equity, and intellectual capital. Literature survey suggests that intangibles drive long-term value of the firm and reduce its systematic risk. Sales promotion...
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Antecedents of store management strategies and visual merchandising on the in-store engagement of consumer good buyers : an empirical study
Pham Hung Cuong - In: Global business and finance review 24 (2019) 4, pp. 76-89
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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study
Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483
Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...
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Consumers' purchasing decisions for confectionery and savoury snack food items on and off promotion
McPoland, Aimee; Furey, Sinead; McLaughlin, Christopher - In: DBS business review 3 (2019), pp. 82-107
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Price promotions in "freemium" settings
Runge, Julian; Nair, Harikesh; Levav, Jonathan - 2019 - This draft: March 18, 2019
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Buying Free Rewards : The Impact of a Points-Plus-Cash Promotion on Purchase and Reward Redemption
Montoya, Ricardo - 2019
While many studies have investigated consumer purchase behavior in reward programs, a better understanding of customer redemption behavior is lacking, particularly when promotions affect a core aspect of reward programs—free rewards. In this paper, we examine the impact of a promotion on...
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Empirical Impact Evaluation of Sales Promotional Mix On Sachet- Water Product Distribution on Enterprise Performance
Osaremen, Adima Julius - 2019
Extant studies bear no significant empirical research effort as to the potency of sales promotional mix on enterprise performance and its profitability. The marketing communication mix element has become essential players in the life of any business be it small size, medium, or large scale; Sales...
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Online Buying Behavior : Prospects for Online Sale Promotions Strategies in Pakistan
Khan, Mukaram - 2019
Online markets or arena is the focus of many organizations and entrepreneurs. Various aspects and prospects of this growing industry have been researched. However, this research was conducted to study the impact and role of various Online Sale Promotions strategies on Online Buying Behavior with...
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The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun; Park, Young-Hoon - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 48-61
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