Wilson, Jonathan A.J. - In: Journal of Islamic Marketing 3 (2012) 1, pp. 5-11
connecting activities in the Journal of Islamic Marketing . And, second, to capture key discussions and experiences, with the aim …Purpose – The purpose of this paper is two‐fold: first, to reflect on the subject discipline of Islamic marketing and … Arabia, United Arab Emirates, and UK. Findings – The term “Islamic marketing” is still very new, and reflective of an …