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Beziehungsmarketing
124
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Kumar, V.
9
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5
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Grewal, Rajdeep
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Fornell, Claes
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Journal of marketing
Journal of business research : JBR
649
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
281
SpringerLink / Bücher
255
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
143
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
112
Tourism management : research, policies, practice
111
Journal of retailing
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Cogent business & management
102
Gabler Edition Wissenschaft
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
124
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1
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124
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Customer orientation and financial performance : women in top management teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
5
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
6
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
7
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
8
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
9
Shedding light on the dark side of firm lobbying : a customer perspective
Vadakkepatt, Gautham G.
;
Arora, Sandeep
;
Martin, Kelly D.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10013258851
Saved in:
10
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
11
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
12
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
13
How marketing perks influence word of mouth
Lisjak, Monika
;
Bonezzi, Andrea
;
Rucker, Derek D.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 128-144
Persistent link: https://www.econbiz.de/10012608737
Saved in:
14
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
15
Commentary: the case for a healthier social customer journey
Forbus, Pamela
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
Saved in:
16
Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano
;
Walker Reczek, Rebecca
;
Giesler, Markus
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
Saved in:
17
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
18
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
19
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
20
Tolerating and managing failure: an organizational perspective on customer reacquisition management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
21
Highlighting effort versus talent in service employee performance : customer attributions and responses
Leung, Fine F.
;
Kim, Sara
;
Tse, Caleb H.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012214934
Saved in:
22
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
23
Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger
;
Hosseinpour, Masoumeh
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10012176465
Saved in:
24
When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen
;
Yang, Xiaojing
;
Wang, Lili
;
Deng, Xiaoyan
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
Saved in:
25
When does (mis)fit in customer orientation matter for frontline employees’ job satisfaction and performance?
Mengüç, Bülent
;
Auh, Seigyoung
;
Katsikeas, Constantine S.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10011507449
Saved in:
26
Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.
;
Lee, Ju-Yeon
;
Mariadoss, Babu John
; …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012175829
Saved in:
27
Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya
;
Kumar, Alok
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
Saved in:
28
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
29
The unintended consequence of price-based service recovery incentives
Kanuri, Vamsi K.
;
Andrews, Michelle
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 57-77
Persistent link: https://www.econbiz.de/10012176134
Saved in:
30
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
31
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
32
Corporate social responsibility, customer orientation, and the job performance of frontline employees
Korschun, Daniel
;
Bhattacharya, C. B.
;
Swain, Scott D.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 20-37
Persistent link: https://www.econbiz.de/10010360452
Saved in:
33
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
34
The effect of a data breach announcement on customer behavior : evidence from a multichannel retailer
Janakiraman, Ramkumar
;
Lim, Joon Ho
;
Rishika, Rishika
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 85-105
Persistent link: https://www.econbiz.de/10011810267
Saved in:
35
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
36
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
37
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
38
Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
39
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
40
The service-profit chain : a meta-analytic test of a comprehensive theoretical framework
Hogreve, Jens
;
Iseke, Anja
;
Derfuß, Klaus
;
Eller, …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 41-61
Persistent link: https://www.econbiz.de/10011697835
Saved in:
41
Salesperson solution involvement and sales performance : the contingent role of supplier firm and customer-supplier relationship characteristics
Panagopoulos, Nikolaos G.
;
Rapp, Adam A.
;
Ogilvie, …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 144-164
Persistent link: https://www.econbiz.de/10011734912
Saved in:
42
Assessing the impact of customer concentration on initial public offering and balance sheet-based outcomes
Saboo, Alok R.
;
Kumar, V.
;
Anand, Ankit
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 42-61
Persistent link: https://www.econbiz.de/10011776890
Saved in:
43
The benefit of becoming friends : complaining after service failures leads customers with strong ties to increase loyalty
Umashankar, Nita
;
Ward, Morgan K.
;
Dahl, Darren W.
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 79-98
Persistent link: https://www.econbiz.de/10011776897
Saved in:
44
Should anthropomorphized brands engage customers? : the impact of social crowding on brand preferences
Puzakova, Marina
;
Kwak, Hyokjin
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 99-115
Persistent link: https://www.econbiz.de/10011776899
Saved in:
45
Customer inspiration : conceptualization, scale development, and validation
Böttger, Tim
;
Rudolph, Thomas
;
Evanschitzky, Heiner
; …
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011776901
Saved in:
46
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de
;
Gensler, Sonja
;
Leeflang, Peter
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Saved in:
47
Managing status : how luxury brands shape class subjectivities in the service encounter
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 67-85
Persistent link: https://www.econbiz.de/10011749861
Saved in:
48
Service satisfaction-market share relationships in partnered hybrid offerings
Becerril-Arreola, Rafael
;
Zhou, Chen
;
Srinivasan, Raji
; …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 86-103
Persistent link: https://www.econbiz.de/10011749865
Saved in:
49
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
50
Organizational multichannel differentiation : an analysis of its impact on channel relationships and company sales success
Fürst, Andreas
;
Leimbach, Martin
;
Prigge, Jana-Kristin
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10011636848
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