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International marketing
152
Internationales Marketing
152
Consumer behaviour
59
Konsumentenverhalten
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Brand image
29
Brand management
29
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Papadopoulos, Nicolas G.
4
Cleveland, Mark
3
Gnizy, Itzhak
3
Kahiya, Eldrede Tinashe
3
Leonidou, Leonidas C.
3
Mooij, Marieke K. de
3
Shoham, Aviv
3
Slater, Stephanie
3
Sousa, Carlos M. P.
3
Tarba, Shlomo Yedidia
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Thrassou, Alkis
3
Vrontis, Demetris
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Zahoor, Nadia
3
Andriopoulos, Constantine
2
Barnes, Bradley R.
2
Brewer, Paul
2
Cadogan, John W.
2
Calantone, Roger J.
2
Chung, Henry F. L.
2
Craig, C. S.
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Dean, David L.
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Fastoso, Fernando
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Ghauri, Pervez N.
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Gorostidi-Martinez, Haritz
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Guzman, Francisco
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Hadjielias, Elias
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Han, C. M.
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He, Xinming
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Japutra, Arnold
2
Jean, Ruey-Jer Bryan
2
Jeong, Insik
2
Katsikeas, Constantine S.
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Khan, Zaheer
2
Kim, Daekwan
2
Magnusson, Peter
2
Miller, Chip E.
2
Monkhouse, Lien Le
2
Oh, Chang Hoon
2
Olya, Hossein
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Asia Pacific journal of marketing and logistics
International marketing review
Journal of international marketing
120
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of international consumer marketing
33
Journal of euromarketing
25
The journal of brand management : an international journal
25
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The journal of business & industrial marketing
17
Journal of world business : JWB
15
The journal of product & brand management
15
European journal of international management : EJIM
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing
13
Journal of marketing management : MM
13
Advances in international marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of East-West business
10
Journal of marketing communications
10
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
10
Business horizons
9
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Harvard business review : HBR
9
Información comercial española : ICE : revista de economía
9
International journal of export marketing
9
Journal of international management
9
International journal of emerging markets
8
Journal for global business advancement : JGBA
8
Journal of international trade & commerce
8
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ECONIS (ZBW)
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
How international marketers make decisions : exploring approaches to learning and using heuristics
Guercini, Simone
;
Freeman, Susan
- In:
International marketing review
40
(
2023
)
3
,
pp. 429-451
Persistent link: https://www.econbiz.de/10014381213
Saved in:
3
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
4
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
5
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
6
Omnichannel management capabilities in international marketing : the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
Saved in:
7
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
8
International dynamic marketing capabilities and international performance during the pandemic : a study of export manufacturers from Poland
Ciszewska-Mlinarič, Mariola
;
Siemieniako, Dariusz
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 162-198
Persistent link: https://www.econbiz.de/10014524780
Saved in:
9
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
10
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
11
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
12
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
13
Can customization promote product innovation in the global B2B market? : Evidence from export manufacturing firms from emerging markets
Hong, Aoran
;
Li, Xia
;
Wang, Yonggui
;
Shi, Mengting
- In:
International marketing review
40
(
2023
)
4
,
pp. 636-666
Persistent link: https://www.econbiz.de/10014469947
Saved in:
14
International servitization of SMEs in emerging markets : antecedents and boundary conditions
Zahoor, Nadia
;
Christofi, Michael
;
Nwoba, Arinze Christian
- In:
International marketing review
40
(
2023
)
4
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014469949
Saved in:
15
The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets
Shleha, Waleed
;
Vaillant, Yancy
;
Calleja-Blanco, Jonathan
- In:
International marketing review
40
(
2023
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10014469951
Saved in:
16
Managing disruptive external forces in international marketing
Jeong, Insik
;
Jean, Ruey-Jer Bryan
;
Kim, Daekwan
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 936-956
Persistent link: https://www.econbiz.de/10014470102
Saved in:
17
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
18
CSR communication and international marketing : insights from the COVID-19 pandemic
Farmaki, Anna
;
Hadjielias, Elias
;
Olya, Hossein
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1071-1111
Persistent link: https://www.econbiz.de/10014470108
Saved in:
19
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
20
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
21
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
22
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
23
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
24
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
25
Launching new products in international markets : waterfall versus sprinkler strategy of Korean SMEs
Cho, Hyo Eun
;
Lee, Jong-Ho
;
Jeong, Insik
- In:
International marketing review
40
(
2023
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10014266943
Saved in:
26
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
27
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
28
Product development capabilities-based export channel selection and export performance
Li, Min
;
He, Xinming
;
Sousa, Carlos M. P.
- In:
International marketing review
40
(
2023
)
2
,
pp. 385-411
Persistent link: https://www.econbiz.de/10014266969
Saved in:
29
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
30
When does export customer responsiveness strategy contribute to export market competitive advantage?
Miocevic, Dario
;
Gnizy, Itzhak
;
Cadogan, John W.
- In:
International marketing review
40
(
2023
)
3
,
pp. 497-527
Persistent link: https://www.econbiz.de/10014381218
Saved in:
31
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
Saved in:
32
A structured literature review on Big Data for customer relationship management (CRM) : toward a future agenda in international marketing
Del Vecchio, Pasquale
;
Mele, Gioconda
;
Siachou, Evangelia
; …
- In:
International marketing review
39
(
2022
)
5
,
pp. 1069-1092
Persistent link: https://www.econbiz.de/10013455455
Saved in:
33
Consumer cosmopolitanism in international marketing research : a systematic review and future research agenda
Makrides, Anna
;
Kvasova, Olga
;
Thrassou, Alkis
; …
- In:
International marketing review
39
(
2022
)
5
,
pp. 1151-1181
Persistent link: https://www.econbiz.de/10013455459
Saved in:
34
Same, same but different! : new service development in the context of emerging markets : a review
Dubiel, Anna
;
Mukherji, Prokriti
- In:
International marketing review
39
(
2022
)
5
,
pp. 1226-1251
Persistent link: https://www.econbiz.de/10013455462
Saved in:
35
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
36
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
37
Priceless time : the UHNWI's most precious possession : implications for international marketing theory and practice
Klaus, Philipp
;
Park, Jungkun
;
Tarquini-Poli, Annalisa
- In:
International marketing review
39
(
2022
)
2
,
pp. 335-351
Persistent link: https://www.econbiz.de/10013396196
Saved in:
38
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
39
Eyes open and hands on : market knowledge and marketing capabilities in export markets
Hoque, Mohammad Tayeenul
;
Ahammad, Mohammad F.
;
Tzokas, …
- In:
International marketing review
39
(
2022
)
3
,
pp. 431-462
Persistent link: https://www.econbiz.de/10013396265
Saved in:
40
Building dynamic capabilities for international marketing knowledge management
Scuotto, Veronika
;
Nespoli, Chiara
;
Palladino, Rosa
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 586-601
Persistent link: https://www.econbiz.de/10013396284
Saved in:
41
A bibliometric analysis of the structure and trends of customer engagement in the context of international marketing
Srivastava, Mukta
;
Sivaramakrishnan, Sreeram
- In:
International marketing review
39
(
2022
)
4
,
pp. 836-851
Persistent link: https://www.econbiz.de/10013396334
Saved in:
42
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
43
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
44
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
45
Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
Saved in:
46
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
47
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
48
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
49
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
50
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
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