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Psychology of advertising
67
Werbepsychologie
67
Advertising effects
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Werbewirkung
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Consumer behaviour
29
Konsumentenverhalten
29
USA
12
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12
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Eisend, Martin
2
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2
Schwarz, Norbert
2
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Adriaanse, Marieke A.
1
Auer-Srnka, Katharina J.
1
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1
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1
Childers, Terry L.
1
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1
Cho, Hyejeung
1
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1
Chung, Sungwon
1
Connell, Paul M.
1
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Psychology & marketing
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Sammlung Göschen
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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ECONIS (ZBW)
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1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
3
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
4
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
5
When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia
;
Ilicic, Jasmina
;
Baxter, Stacey M.
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
Saved in:
6
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
7
Reconsidering the role of fit in celebrity endorsement : associative-propositional evaluation (APE) accounts of endorsement effectiveness
Chang, Yonghwan
;
Ko, Yong Jae
- In:
Psychology & marketing
33
(
2016
)
9
,
pp. 678-691
Persistent link: https://www.econbiz.de/10011560100
Saved in:
8
Consumer regulation strategies : attenuating the effect of consumer references in a voting context
Whelan, Jodie
;
Goode, Miranda R.
;
Cotte, June
;
Thomson, …
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 899-916
Persistent link: https://www.econbiz.de/10011602966
Saved in:
9
The influence of regulatory focus on the effect of product cues
Song, Doori
;
Morton, Cynthia R.
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 917-933
Persistent link: https://www.econbiz.de/10011602974
Saved in:
10
What to get and what to give up : how different decision tasks and product types affect the persuasiveness of promotion- versus prevention-focused messages
Ghosh Chowdhury, Tilottama
;
Micu, Camelia
;
Ratneshwar, …
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 920-933
Persistent link: https://www.econbiz.de/10011340191
Saved in:
11
Change their choice! : changing behavior using the CAN approach and activism research
Wansink, Brian
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 486-500
Persistent link: https://www.econbiz.de/10010527128
Saved in:
12
Does classical music relieve math anxiety? : role of tempo on price computation avoidance
Feng, Shanfei
;
Suri, Rajneesh
;
Bellan, Monique
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 489-499
Persistent link: https://www.econbiz.de/10010382590
Saved in:
13
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
14
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
15
Popcorn in the cinema : oral interference sabotages advertising effects
Topolinski, Sascha
;
Lindner, Sandy
;
Freudenberg, Anna
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 169-176
Persistent link: https://www.econbiz.de/10010366309
Saved in:
16
The role of imagination and brand personification in brand relationships
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
Saved in:
17
Effects of mood and elaboration on processing and evaluation of goal-framed appeals
Putrevu, Sanjay
- In:
Psychology & marketing
31
(
2014
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10010253349
Saved in:
18
Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
Saved in:
19
The impact of pleasure-evoking colors on the effectiveness of threat (fear) appeals
Wauters, Birgit
;
Brengman, Malaika
;
Mahama, Fuseina
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1051-1063
Persistent link: https://www.econbiz.de/10010465132
Saved in:
20
The role of baseline physical similarity to humans in consumer responses to anthropomorphic animal images
Connell, Paul M.
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 461-468
Persistent link: https://www.econbiz.de/10009775031
Saved in:
21
Which is the better option? : quicker or cheaper?
Chang, Chung-chau
;
Chang, Shin-shin
;
Chang, Jung-hua
; …
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 90-101
Persistent link: https://www.econbiz.de/10009716238
Saved in:
22
Can consumers forgo the need to touch products? : an investigation of nonhaptic situational factors in an online context
Yazdanparast, Atefeh
;
Spears, Nancy
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 46-61
Persistent link: https://www.econbiz.de/10009716244
Saved in:
23
Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
Saved in:
24
Gucci versus Old Navy : interplay of brand personality and regulatory focus in advertising persuasion
Kim, Dong Hoo
;
Sung, Yongjun
- In:
Psychology & marketing
30
(
2013
)
12
,
pp. 1076-1087
Persistent link: https://www.econbiz.de/10010232495
Saved in:
25
The moderating influence of involvement on two-sided advertising effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10009778565
Saved in:
26
Trust, commitment, and older women : exploring brand attachment differences in the elderly segment
Jahn, Steffen
;
Gaus, Hansjoerg
;
Kiessling, Tina
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009554785
Saved in:
27
Assessing advertising effectiveness : the potential of goal-directed behavior
Berger, Sebastian
;
Wagner, Udo
;
Schwand, Christopher
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 411-421
Persistent link: https://www.econbiz.de/10009554788
Saved in:
28
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
29
The effects of incidental ad exposure on consumption-enhancing and consumption-critical processes
Sauerland, Martin
;
Felser, Georg
;
Krajewski, Jarek
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 782-790
Persistent link: https://www.econbiz.de/10009626423
Saved in:
30
The right angle : visual portrayal of products affects observers' impressions of owners
Schuldt, Jonathon P.
;
Konrath, Sara H.
;
Schwarz, Norbert
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 705-711
Persistent link: https://www.econbiz.de/10009626437
Saved in:
31
Celebrity endorsements and beyond : new avenues for celebrity branding
Keel, Astrid
;
Nataraajan, Rajan
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 690-703
Persistent link: https://www.econbiz.de/10009615234
Saved in:
32
Desire for fame : scale development and association with personal goals and aspirations
Gountas, John
;
Gountas, Sandra
;
Reeves, Robert A.
; …
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 680-689
Persistent link: https://www.econbiz.de/10009615236
Saved in:
33
Celebrity worship, materialism, compulsive buying, and the empty self
Reeves, Robert A.
;
Baker, Gary A.
;
Truluck, Chris S.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 674-679
Persistent link: https://www.econbiz.de/10009615240
Saved in:
34
It is a match : the impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness
Choi, Sejung Marina
;
Rifon, Nora J.
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 639-650
Persistent link: https://www.econbiz.de/10009615248
Saved in:
35
Capitalizing on brand personalities in advertising : the influence of implicit self-theories on ad appeal effectiveness
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 424-432
Persistent link: https://www.econbiz.de/10009580744
Saved in:
36
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
Saved in:
37
The impact of 3d virtual haptics in marketing
Jin, Seung-A. Annie
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10008902983
Saved in:
38
Mixed messages in brand names : separating the impacts of letter shape from sound symbolism
Doyle, John R.
;
Bottomley, Paul A.
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 749-762
Persistent link: https://www.econbiz.de/10009241985
Saved in:
39
Are low-literate and high-literate consumers different? : applying resource-matching theory to ad processing across literacy levels
Jae, Haeran
;
DelVecchio, Devon S.
;
Childers, Terry L.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 312-323
Persistent link: https://www.econbiz.de/10009259702
Saved in:
40
Bridging the intention-behavior gap : inducing implementation intentions through persuasive appeals
Fennis, Bob Michaël
;
Adriaanse, Marieke A.
;
Stroebe, …
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 302-311
Persistent link: https://www.econbiz.de/10009259704
Saved in:
41
Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
D'Alessandro, Steven
;
Chitty, Bill
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 843-878
Persistent link: https://www.econbiz.de/10009267749
Saved in:
42
A multidimensional association approach to sequential consumer judgments
Keppler, David Sleeth
;
Wheeler, S. Christian
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10008909946
Saved in:
43
Does attractiveness sell? : women's attitude toward a product as a function of model attractiveness, gender priming, and social comparison orientation
Buunk, Bram
;
Dijkstra, Pieternel
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 958-973
Persistent link: https://www.econbiz.de/10009299413
Saved in:
44
Dimensional mapping : applying DQR and MDS to explore the perceptions of seniors' role in advertising
Griessmair, Michele
;
Strunk, Guido
;
Auer-Srnka, Katharina J.
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1061-1086
Persistent link: https://www.econbiz.de/10009316142
Saved in:
45
Does cue competition reduce conditioned liking of brands and products?
Walther, Eva
;
Ebert, Irena D.
;
Meinerling, Katrin
- In:
Psychology & marketing
28
(
2011
)
5
,
pp. 520-538
Persistent link: https://www.econbiz.de/10009012653
Saved in:
46
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
Saved in:
47
Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.
;
Huhmann, Bruce A.
;
Thakur, Ramendra
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
Saved in:
48
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
Saved in:
49
Implicit measures of consumer cognition : a review
Dimofte, Claudiu V.
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 921-937
Persistent link: https://www.econbiz.de/10008903163
Saved in:
50
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
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