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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Online retailing
46
Online-Handel
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Consumer behaviour
26
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E-commerce
18
Electronic Commerce
18
Internet marketing
16
Online-Marketing
16
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Vertriebsweg
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Zeithammer, Robert
5
Adams, Christopher P.
4
Bronnenberg, Bart J.
3
Chan, Tat
2
Che, Hai
2
Chu, Junhong
2
Kim, Jun B.
2
Manchanda, Puneet
2
Mela, Carl F.
2
Proserpio, Davide
2
Srinivasan, Kannan
2
Abernethy, Jacob
1
Albuquerque, Paulo
1
Algesheimer, René
1
Arts, Joep
1
Blake, Tom
1
Borle, Sharad
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Bucklin, Randolph E.
1
Cebollada, Javier
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Chen, Yongmin
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Chesnes, Matthew
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Chevalier, Judith A.
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Chintagunta, Pradeep K.
1
Choi, Hana
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Dai, Weijia
1
Datta, Hannes
1
De los Santos, Babur
1
Dholakia, Utpal M.
1
Dover, Yaniv
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Dzyabura, Daria
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Haruvy, Ernan
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Hortaçsu, Ali
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Häubl, Gerald
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Israeli, Ayelet
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Jagabathula, Srikanth
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
384
Journal of business research : JBR
213
Electronic commerce research
141
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
114
International journal of electronic marketing and retailing : IJEMR
105
Journal of internet commerce
102
Information systems research : ISR
95
Management science : journal of the Institute for Operations Research and the Management Sciences
91
European journal of operational research : EJOR
76
Journal of electronic commerce research : JECR
75
Journal of retailing
74
International journal of electronic commerce : IJEC
72
International journal of retail & distribution management
69
International journal of business information systems : IJBIS
67
Journal of management information systems : JMIS
64
NBER working paper series
64
The international review of retail, distribution and consumer research
64
International journal of internet marketing and advertising : IJIMA
63
International journal of production economics
63
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
63
Electronic commerce research and applications
61
International journal of hospitality management
59
SpringerLink / Bücher
56
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Transportation research / E : an international journal
53
International journal of retail and distribution management
52
Working paper / National Bureau of Economic Research, Inc.
52
Cogent business & management
51
International journal of e-business research : an official publication of the Information Resources Management Association
51
Asia Pacific journal of marketing and logistics
50
International journal of consumer studies
49
Electronic markets : the international journal on networked business
45
Psychology & marketing
45
Information systems and e-business management : ISeB
44
NBER Working Paper
44
Technological forecasting & social change : an international journal
44
Electronic markets : EM ; the international journal of electronic commerce and business media
41
Manufacturing & service operations management : M & SOM
40
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ECONIS (ZBW)
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1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
3
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
4
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
Saved in:
5
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
6
Rankings of online travel agents, channel pricing, and consumer protection
Hunold, Matthias
;
Kesler, Reinhold
;
Laitenberger, Ulrich
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 92-116
Persistent link: https://www.econbiz.de/10012183077
Saved in:
7
Accounting for discrepancies between online and offline product evaluations
Dzyabura, Daria
;
Jagabathula, Srikanth
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 88-106
Persistent link: https://www.econbiz.de/10011999553
Saved in:
8
Dynamic online pricing with incomplete information using multiarmed bandit experiments
Misra, Kanishka
;
Schwartz, Eric M.
;
Abernethy, Jacob
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 226-252
Persistent link: https://www.econbiz.de/10012022538
Saved in:
9
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
10
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
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11
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
12
Online MAP enforcement : evidence from a quasi-experiment
Israeli, Ayelet
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 710-732
Persistent link: https://www.econbiz.de/10011951224
Saved in:
13
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
14
Showrooming and webrooming : information externalities between online and offline sellers
Jing, Bing
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 469-483
Persistent link: https://www.econbiz.de/10011884384
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15
Changing their tune : how consumers' adoption of online streaming affects music consumption and discovery
Datta, Hannes
;
Knox, George
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10011818438
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16
Selling your product through competitors' outlets : channel strategy when consumers comparison shop
Moorthy, Sridhar
;
Chen, Yongmin
;
Shahrokhi Tehrani, Shervin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011818483
Saved in:
17
Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew
;
Dai, Weijia
;
Jin, Ginger Zhe
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 879-907
Persistent link: https://www.econbiz.de/10011791425
Saved in:
18
Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Kireyev, Pavel
;
Kumar, Vineet
;
Ofek, Elie
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 908-930
Persistent link: https://www.econbiz.de/10011791427
Saved in:
19
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
20
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
21
Fare prediction websites and transaction prices : empirical evidence from the airline industry
Mantin, Benny
;
Rubin, Era
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 640-655
Persistent link: https://www.econbiz.de/10011532652
Saved in:
22
Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
Saved in:
23
Quantifying cross and direct network effects in online consumer-to-consumer plaftorms
Chu, Junhong
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 870-893
Persistent link: https://www.econbiz.de/10011617435
Saved in:
24
Investigating purchase conversion by uncovering online visit patterns
Park, Chang Hee
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 894-914
Persistent link: https://www.econbiz.de/10011617437
Saved in:
25
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
Saved in:
26
ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Natter, Martin
;
Ozimec, Ana-Marija
;
Kim, Ju-Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 789-803
Persistent link: https://www.econbiz.de/10011409988
Saved in:
27
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
28
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
29
Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
Saved in:
30
Quantifying transaction costs in online/off-line grocery channel choice
Chintagunta, Pradeep K.
;
Chu, Junhong
;
Cebollada, Javier
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 96-114
Persistent link: https://www.econbiz.de/10009511626
Saved in:
31
Does chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10009548705
Saved in:
32
Firm strategies in the "mid tail" of platform-based retailing
Jiang, Baojun
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 757-775
Persistent link: https://www.econbiz.de/10009384020
Saved in:
33
Optimizing e-tailer profits and customer savings : pricing multistage customized online bundles
Jiang, Yuanchun
;
Shang, Jennifer
;
Kemerer, Chris F.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 737-752
Persistent link: https://www.econbiz.de/10009299469
Saved in:
34
Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.
;
Trusov, Michael
;
Bucklin, Randolph E.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
Saved in:
35
Marketing's profit impact : quantifying online and off-line funnel progression
Wiesel, Thorsten
;
Pauwels, Koen
;
Arts, Joep
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10009299495
Saved in:
36
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
Saved in:
37
The impact of customer community participation on customer behaviors : an empirical investigation
Algesheimer, René
;
Borle, Sharad
;
Dholakia, Utpal M.
; …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 756-769
Persistent link: https://www.econbiz.de/10008652585
Saved in:
38
Commentary : bidders' experience and learning in online auctions ; issues and implications
Srinivasan, Kannan
;
Wang, Xin
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 988-993
Persistent link: https://www.econbiz.de/10008811209
Saved in:
39
The sealed-bid abstraction in online auctions
Zeithammer, Robert
;
Adams, Christopher P.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 964-987
Persistent link: https://www.econbiz.de/10008811220
Saved in:
40
Search and choice in online consumer auctions
Haruvy, Ernan
;
Popkowski Leszczyc, Peter T. L.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1152-1164
Persistent link: https://www.econbiz.de/10008821770
Saved in:
41
The effects of information transparency on suppliers, manufacturers, and consumers in online markets
Zhou, Zach Zhizhong
;
Zhu, Kevin
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1125-1137
Persistent link: https://www.econbiz.de/10008821781
Saved in:
42
Optimal reverse-pricing mechanisms
Spann, Martin
;
Zeithammer, Robert
;
Häubl, Gerald
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10008821798
Saved in:
43
Online demand under limited consumer search
Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1001-1023
Persistent link: https://www.econbiz.de/10008821806
Saved in:
44
Rejoinder : causes and implications of some bidders not conforming to the sealed-bid abstraction
Zeithammer, Robert
;
Adams, Christopher P.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 998-1000
Persistent link: https://www.econbiz.de/10008821808
Saved in:
45
Commentary : do bids equal values on eBay?
Hortaçsu, Ali
;
Nielsen, Eric
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 994-997
Persistent link: https://www.econbiz.de/10008821844
Saved in:
46
Retailers' multichannel and price advertising strategies
Zhang, Xubing
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1080-1094
Persistent link: https://www.econbiz.de/10003909170
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