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Consumer behaviour
55
Konsumentenverhalten
55
Online retailing
52
Online-Handel
52
E-commerce
41
Electronic Commerce
41
Internet marketing
29
Online-Marketing
29
Beziehungsmarketing
14
Relationship marketing
14
Viral marketing
12
Virales Marketing
12
Website
12
Social Web
10
Social web
10
Distribution channel
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Einzelhandel
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Internet
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Retail trade
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Vertriebsweg
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USA
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Customer satisfaction
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Marketing management
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Marketingmanagement
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Online reviews
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Social media
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4
Brand management
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Pauwels, Koen
3
Verhoef, Peter C.
3
Currim, Imran S.
2
Gottschalk, Sabrina Alexandra
2
Hu, Ye
2
Iacobucci, Dawn
2
Kalyanam, Kirthi
2
Labrecque, Lauren I.
2
Mafael, Alexander
2
Makri, Katerina
2
Mintz, Ofer
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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Campo, Katia
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
428
Journal of business research : JBR
289
SpringerLink / Bücher
246
Electronic commerce research
229
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
161
Journal of internet commerce
155
International journal of electronic marketing and retailing : IJEMR
137
Information systems and e-business management : ISeB
135
Information systems research : ISR
135
Management science : journal of the Institute for Operations Research and the Management Sciences
134
International journal of business information systems : IJBIS
123
European journal of operational research : EJOR
122
Journal of electronic commerce research : JECR
118
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
117
NBER working paper series
113
International journal of e-business research : an official publication of the Information Resources Management Association
111
International journal of production economics
111
International journal of electronic commerce : IJEC
109
Electronic commerce research and applications
105
International journal of electronic business
105
Springer eBook Collection
104
Industrial marketing management : the international journal for industrial and high-tech firms
99
Electronic markets : the international journal on networked business
94
Technological forecasting & social change : an international journal
94
International journal of internet marketing and advertising : IJIMA
90
Journal of retailing
88
Premier reference source
87
Journal of management information systems : JMIS
85
Working paper / National Bureau of Economic Research, Inc.
84
NBER Working Paper
79
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
Electronic markets : EM ; the international journal of electronic commerce and business media
74
The international review of retail, distribution and consumer research
74
Transportation research / E : an international journal
74
International journal of retail & distribution management
72
International journal of hospitality management
71
International journal of production research
70
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
Cogent business & management
65
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ECONIS (ZBW)
75
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1
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
2
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
3
Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
Saved in:
4
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
5
Do colors change realities in online shopping?
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Tang, Yun-Chia
;
Lee, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 14-27
Persistent link: https://www.econbiz.de/10011844926
Saved in:
6
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
7
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
8
"Now you see me" : the attention-grabbing effect of product similarity and proximity in online shopping
Huang, Bo
;
Juaneda, Carolane
;
Sénécal, Sylvain
; …
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012592149
Saved in:
9
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
10
A meta-analysis of online trust relationships in e-commerce
Kim, Yeolib
;
Peterson, Robert A.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 44-54
Persistent link: https://www.econbiz.de/10011695178
Saved in:
11
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
12
Evaluation set size and purchase : evidence from a product search engine
Choudhary, Vidyanand
;
Currim, Imran S.
;
Dewan, Sanjeev
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 16-31
Persistent link: https://www.econbiz.de/10011658339
Saved in:
13
How 3D virtual reality stores can shape consumer purchase decisions : the role of informativeness and playfulness
Kang, Hyo Jeong
;
Shin, Jung-hye
;
Ponto, Kevin
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012288821
Saved in:
14
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
15
Enduring attitudes and contextual interest : when and why attitude surveys still matter in the online consumer decision journey
Pauwels, Koen
;
Van Ewijk, Bernadette
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 20-34
Persistent link: https://www.econbiz.de/10012432334
Saved in:
16
Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae
;
Park, Eunho
;
Yoo, Byungjoon
;
Jeon, Seongmin
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
Saved in:
17
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
18
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
19
Information accessed or information available? : the impact on consumer preferences inferred at a durable product e-commerce website
Currim, Imran S.
;
Mintz, Ofer
;
Siddarth, S.
- In:
Journal of interactive marketing : a quarterly …
29
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10010509559
Saved in:
20
Consumer fear of online identity theft : scale development and validation
Hille, Patrick
;
Walsh, Gianfranco
;
Cleveland, Mark
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
Saved in:
21
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
22
A comparison of formative versus reflective approaches for the measurement of electronic service quality
Theodosiou, Marios
;
Katsikea, Evangelia
;
Samiee, Saeed
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 53-67
Persistent link: https://www.econbiz.de/10012060915
Saved in:
23
Consumer processing of online trust signals : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Dimoka, Angelika
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 159-180
Persistent link: https://www.econbiz.de/10012060956
Saved in:
24
Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine
;
Falke, Andreas
;
Hruschka, Harald
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
Saved in:
25
Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka
;
Makri, Katerina
;
Houston, Michael J.
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
Saved in:
26
Enhancing the helpfulness of online consumer reviews : the role of latent (content) factors
Srivastava, Vartika
;
Kalro, Arti D.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 33-50
Persistent link: https://www.econbiz.de/10012129483
Saved in:
27
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
28
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
29
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
30
Pricing best sellers and traffic generators : the role of asymmetric cross-selling
Kocas, Cenk
;
Pauwels, Koen
;
Bohlmann, Jonathan D.
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 28-43
Persistent link: https://www.econbiz.de/10011844927
Saved in:
31
The effects of culture on consumers' consumption and generation of online reviews
Kim, Jong Min
;
Jun, Mina
;
Kim, Chung Koo
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 134-150
Persistent link: https://www.econbiz.de/10011920075
Saved in:
32
Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina
;
Du, Rex Yuxing
;
Hu, Ye
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
Saved in:
33
The effect of house ads on multichannel sales
Goic, Marcel
;
Álvarez, Rodolfo
;
Montoya, Ricardo
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 32-45
Persistent link: https://www.econbiz.de/10011873131
Saved in:
34
Using websites to recruit franchisee candidates
López-Fernández, Begoña
;
Perrigot, Rozenn
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 80-94
Persistent link: https://www.econbiz.de/10011873137
Saved in:
35
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
36
Too popular to ignore : the influence of online reviews on purchase intentions of search and experience products
Jiménez, Fernando R.
;
Mendoza, Norma A.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 226-235
Persistent link: https://www.econbiz.de/10010128361
Saved in:
37
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
38
Rethinking catalogue and online B2B buyer channel preferences in the education supplies market
Richard, James E.
;
Purnell, Fruen
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011658329
Saved in:
39
Private sales clubs : a 21st century distribution channel
Betancourt, Roger R.
;
Chocarro, Raquel
;
Cortiñas, Monica
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 44-56
Persistent link: https://www.econbiz.de/10011658343
Saved in:
40
Cutting through the online review jungle : investigating selective eWOM processing
Gottschalk, Sabrina Alexandra
;
Mafael, Alexander
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 89-104
Persistent link: https://www.econbiz.de/10011658365
Saved in:
41
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
42
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
43
Connecting with and converting shoppers into customers : investigating the role of regulatory fit in the online customer's decision-making process
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 13-25
Persistent link: https://www.econbiz.de/10011422768
Saved in:
44
Buying groceries in brick and click stores : category allocation decisions and the moderating effect of online buying experience
Campo, Katia
;
Breugelmans, Els
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 63-78
Persistent link: https://www.econbiz.de/10011373127
Saved in:
45
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
Saved in:
46
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
47
The sales velocity effect on retailing
Ho, Edward
;
Kowatsch, Tobias
;
Ilic, Alexander
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10010470968
Saved in:
48
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
49
Customer response to web site atmospherics : task-relevant cues, situational involvement and PAD
Hsieh, Jung-kuei
;
Hsieh, Yi-ching
;
Chiu, Hung-chang
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010403990
Saved in:
50
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
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