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isPartOf:"Tourism management : research, policies, practice"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Viral marketing"
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Viral marketing
Social Web
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Social web
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67
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67
Social media
58
Virales Marketing
48
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Avello, Maria
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Filieri, Raffaele
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Tourism management : research, policies, practice
Journal of electronic commerce research : JECR
Journal of business research : JBR
84
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
32
International journal of hospitality management
31
Journal of marketing communications
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
Journal of advertising research
13
International journal of business information systems : IJBIS
12
International journal of consumer studies
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
3
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
4
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
5
Tourism demand forecasting using tourist-generated online review data
Hu, Mingming
;
Li, Hengyun
;
Song, Haiyan
;
Li, Xin
;
Law, …
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013326619
Saved in:
6
Shaping social media analytics in the pursuit of organisational agility : a real options theory perspective
Zhang, Minhao
;
Wang, Yichuan
;
Olya, Hossein
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013194285
Saved in:
7
The identification of ideal social media influencers : integrating the social capital, social exchange, and social learning theories
Chia, Kai-Chieh
;
Hsu, Chih-Chen
;
Lin, Liang-Tay
;
Tseng, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10012519195
Saved in:
8
Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
Saved in:
9
Understanding the importance that consumers attach to social media sharing (ISMS) : scale development and validation
Dedeoğlu, Bekir Bora
;
Taheri, Babak
;
Okumus, Fevzi
; …
- In:
Tourism management : research, policies, practice
76
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012137763
Saved in:
10
From measurement scale to sentiment scale : examining the effect of sensory experiences on online review rating behavior
Mehraliyev, Fuad
;
Kirilenko, Andrei
;
Choi, Youngjoon
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012237264
Saved in:
11
Improving text summarization of online hotel reviews with review helpfulness and sentiment
Tsai, Chih-Fong
;
Chen, Kuanchin
;
Hu, Ya-Han
;
Chen, Wei-Kai
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012237344
Saved in:
12
Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ling, Haifeng
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
4
,
pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
Saved in:
13
The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad
;
Farzana Quoquab
;
Thurasamy Ramayah
; …
- In:
Journal of electronic commerce research : JECR
21
(
2020
)
1
,
pp. 39-55
Persistent link: https://www.econbiz.de/10012295985
Saved in:
14
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
15
Recreation and environmental quality of tropical wetlands : a social media based spatial analysis
Sinclair, Michael
;
Ghermandi, Andrea
;
Moses, Sheela A.
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 179-186
Persistent link: https://www.econbiz.de/10011987896
Saved in:
16
An investigation on online reviews in sharing economy driven hospitality platforms : a viewpoint of trust
Cheng, Xusen
;
Fu, Shixuan
;
Sun, Jianshan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 366-377
Persistent link: https://www.econbiz.de/10011987944
Saved in:
17
Discovering cultural differences in online consumer product reviews
Wang, Yu
;
Wang, Zhigang
;
Zhang, Dongsong
;
Zhang, Ru
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10012153963
Saved in:
18
Social commerce users' optimal experience : stimuli, response and culture
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Journal of electronic commerce research : JECR
20
(
2019
)
4
,
pp. 199-218
Persistent link: https://www.econbiz.de/10012153986
Saved in:
19
The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective
Wang, Lei
;
Qian, Da
;
Zhu, Lin
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
Saved in:
20
The influence of online ratings and reviews on hotel booking consideration
Gavilan, Diana
;
Avello, Maria
;
Martinez-Navarro, Gema
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 53-61
Persistent link: https://www.econbiz.de/10011813809
Saved in:
21
The influences of tourists’ emotions on the selection of electronic word of mouth platforms
Yan, Qiang
;
Zhou, Simin
;
Wu, Sipeng
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 348-363
Persistent link: https://www.econbiz.de/10011814829
Saved in:
22
Sharing travel stories and behavioral outcomes : a case of travel
Lee, Seonjeong
;
Oh, Haemoon
- In:
Tourism management : research, policies, practice
62
(
2017
),
pp. 147-158
Persistent link: https://www.econbiz.de/10011734120
Saved in:
23
The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús
;
Bigné Alcañiz, J. Enrique
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
Saved in:
24
A comparative analysis of major online review platforms : implications for social media analytics in hospitality and tourism
Xiang, Zheng
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 51-65
Persistent link: https://www.econbiz.de/10011634642
Saved in:
25
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverly A.
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
26
The becoming of user-generated reviews : looking at the past to understand the future of managing reputation in the travel sector
Baka, Vasiliki
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 148-162
Persistent link: https://www.econbiz.de/10011440047
Saved in:
27
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
28
A study of active and passive user partivipation in virtual communities
Horng, Shwu-Min
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 289-311
Persistent link: https://www.econbiz.de/10011626494
Saved in:
29
Why do travelers trust TripAdvisor? : antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth
Filieri, Raffaele
;
Alguezaui, Salma
;
McLeay, Fraser
- In:
Tourism management : research, policies, practice
51
(
2015
),
pp. 174-185
Persistent link: https://www.econbiz.de/10011414943
Saved in:
30
A model of behavioral intentions to follow online travel advice based on social and emotional loneliness scales in the context of online travel communities : the moderating role of...
Lee, Kwang-Ho
;
Hyun, Sunghyup Sean
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 426-438
Persistent link: https://www.econbiz.de/10010509464
Saved in:
31
The effects of social media on emotions, brand relationship quality, and word of mouth : an empirical study of music festival attendees
Hudson, Simon
;
Roth, Martin S.
;
Madden, Thomas Justin
; …
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 68-76
Persistent link: https://www.econbiz.de/10010499497
Saved in:
32
The interactive effects of online reviews on the determinants of Swiss hotel performance : a neural network analysis
Phillips, Paul
;
Zigan, Krystin
;
Silva, Maria Manuela Santos
- In:
Tourism management : research, policies, practice
50
(
2015
),
pp. 130-141
Persistent link: https://www.econbiz.de/10011312630
Saved in:
33
Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites
Luo, Qiuju
;
Zhong, Dixi
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 274-282
Persistent link: https://www.econbiz.de/10010486223
Saved in:
34
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
35
The reliability of online review helpfulness
Wan, Yun
;
Nakayama, Makoto
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
Saved in:
36
Expert reviewers beware! : the effects of review set balance, review source and review content on consumer responses to online reviews
Purnawirawan, Nathalia
;
Dens, Nathalie
;
Pelsmacker, …
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10010424804
Saved in:
37
Modeling MGC strategies under extreme negative UGC
Qi, Jiayin
;
Qu, Qixing
;
Tan, Yong
;
Mu, Jifeng
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
Saved in:
38
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
39
Motivations for sharing tourism experiences through social media
Munar, Ana María
;
Steen Jacobsen, Jens Kr.
- In:
Tourism management : research, policies, practice
43
(
2014
),
pp. 46-54
Persistent link: https://www.econbiz.de/10010351372
Saved in:
40
Consumer learning embedded in electronic word of mouth
Lu, Xiaoling
;
Li, Yuzhu
;
Zhang, Zhe
;
Rai, Bharatendra
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 300-316
Persistent link: https://www.econbiz.de/10010476761
Saved in:
41
Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling
;
Yin, Guopeng
;
He, Wei
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10010476763
Saved in:
42
Online travel reviews as persuasive communication : the effects of content type, source, and certification logos on consumer behavior
Sparks, Beverley A.
;
Perkins, Helen E.
;
Buckley, Ralf
- In:
Tourism management : research, policies, practice
39
(
2013
),
pp. 1-9
Persistent link: https://www.econbiz.de/10009779082
Saved in:
43
Visual destination images of Peru : comparative content analysis of DMO and user-generated photography
Stepchenkova, Svetlana
;
Zhan, Fangzi
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 590-601
Persistent link: https://www.econbiz.de/10009736129
Saved in:
44
A social network approach to the influences of shopping experiences on e-WOM
Yoon, Sung-joon
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10009672212
Saved in:
45
Analysing reviews in the Web 2.0 : small and medium hotels in Portugal
Chaves, Marcirio Silveira
;
Gomes, Rodrigo
;
Pedron, …
- In:
Tourism management : research, policies, practice
33
(
2012
)
5
,
pp. 1286-1287
Persistent link: https://www.econbiz.de/10009540742
Saved in:
46
Word-of-blog for movies : a predictor and an outcome of box office revenue
Qin, Li
- In:
Journal of electronic commerce research : JECR
12
(
2011
)
3
,
pp. 187-198
Persistent link: https://www.econbiz.de/10009387323
Saved in:
47
The perceived usefulness of blog postings : an extension of the expectancy-disconfirmation paradigm
Zehrer, Anita
;
Crotts, John C.
;
Magnini, Vincent P.
- In:
Tourism management : research, policies, practice
32
(
2011
)
1
,
pp. 106-113
Persistent link: https://www.econbiz.de/10008798727
Saved in:
48
Electronic word-of-mouth in hospitality and tourism management
Litvin, Stephen W.
;
Goldsmith, Ronald E.
;
Pan, Bing
- In:
Tourism management : research, policies, practice
29
(
2008
)
3
,
pp. 458-468
Persistent link: https://www.econbiz.de/10003696173
Saved in:
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