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Virtual reality
90
Virtuelle Realität
90
Consumer behaviour
69
Konsumentenverhalten
69
Augmented reality
27
Social Web
26
Social web
26
Online retailing
22
Online-Handel
22
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
15
Relationship marketing
15
Brand management
14
Markenführung
14
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11
Innovationsakzeptanz
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Online-Marketing
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10
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Electronic Commerce
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Brand image
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Markenimage
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Customer satisfaction
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Kundenzufriedenheit
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Virtual organization
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Virtuelle Organisation
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Virtuelles Team
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Brand
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Interactivity
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Markenartikel
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Javornik, Ana
3
Poncin, Ingrid
3
Baier, Daniel
2
Barhorst, Jennifer Brannon
2
Bigné Alcañiz, J. Enrique
2
Cowan, Kirsten
2
Flavián Blanco, Carlos
2
Ibáñez-Sánchez, Sergio
2
Lee, Seung Hwan Mark
2
Loureiro, Sandra Maria Correia
2
McLean, Graeme J.
2
Meißner, Martin
2
Orús, Carlos
2
Pantano, Eleonora
2
Park, Minjung
2
Pfeiffer, Jella
2
Pfeiffer, Thies
2
Poushneh, Atieh
2
Qin, Hong
2
Rauschnabel, Philipp A.
2
Reijmersdal, Eva A. van
2
Rese, Alexandra
2
Schnack, Alexander
2
Torrecilla, Carmen
2
Wright, Malcolm J.
2
Adler, Jost
1
Aiello, Gaetano
1
Alcañiz, Mariano
1
Alzayat, Ayman
1
An, Myounga
1
Andonopoulos, Vicki
1
Andreassen, Tor W.
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Ashraf, Abdul R.
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Aslam, Usman
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Bae, Sujin
1
Barnes, Stuart J.
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Barrera, Kevin Giang
1
Beck, Marie
1
Behl, Abhishek
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Journal of retailing and consumer services
Journal of business research : JBR
Psychology & marketing
25
International journal of networking and virtual organisations : IJNVO
24
Tourism management : research, policies, practice
24
Technological forecasting & social change : an international journal
23
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of product development : IJPD
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Springer eBook Collection
14
SpringerLink / Bücher
14
Business horizons
13
Commercial transactions in the virtual world : issues and opportunities
13
International journal of retail and distribution management
11
Journal of marketing management : MM
11
Premier reference source
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Journal of management information systems : JMIS
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of promotion management : innovations in planning and applied research
9
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
8
Augmented reality and virtual reality : the power of AR and VR for business
7
Electronic commerce research
7
Gabler Edition Wissenschaft
7
Information systems and e-business management : ISeB
7
Information technology & tourism
7
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
90
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
From virtual to reality : the power of augmented reality in triggering impulsive purchases
Hsu, Wen-Chin
;
Lee, Mu-Heng
;
Zheng, Kai-Wen
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460844
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue
;
Lee, Yu-Hao
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
Saved in:
6
Exploring the stimulating role of augmented reality features in e-commerce : a three-staged hybrid approach
Xu, Xiao-Yu
;
Jia, Qing-Dan
;
Tayyab, Syed Muhammad Usman
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462370
Saved in:
7
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
8
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
9
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
10
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
11
More than skin-deep : the influence of presence dimensions on purchase intentions in augmented reality shopping
Lavoye, Virginie
;
Tarkiainen, Anssi
;
Sipilä, Jenni
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014468556
Saved in:
12
How virtual reality shopping experience enhances consumer creativity : the mediating role of perceptual curiosity
Kim, Woo Bin
;
Choo, Ho Jung
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013468818
Saved in:
13
The role of augmented reality in redefining e-tailing : a review and research agenda
Jayaswal, Pragya
;
Parida, Biswajita
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014299242
Saved in:
14
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
15
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
16
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
17
The geography of e-shopping in China : on the role of physical and virtual accessibility
Shao, Rui
;
Derudder, Ben
;
Witlox, Frank
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209449
Saved in:
18
Influence of augmented reality product display on consumers' product attitudes : a product uncertainty reduction perspective
Sun, Chunhua
;
Fang, Yuan
;
Kong, Meng
;
Chen, Xiayu
;
Liu, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209584
Saved in:
19
Virtual reality tourism to satisfy wanderlust without wandering : an unconventional innovation to promote sustainability
Talwar, Shalini
;
Kaur, Puneet
;
Escobar, Octavio
;
Lan, Sai
- In:
Journal of business research : JBR
152
(
2022
),
pp. 128-143
Persistent link: https://www.econbiz.de/10013493966
Saved in:
20
How augmented reality (AR) experience affects purchase intention in sport e-commerce : roles of perceived diagnosticity, psychological distance, and perceived risks
Uhm, Jun-Phil
;
Kim, Sanghoon
;
Do, Chanwook
;
Lee, Hyun-Woo
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013364478
Saved in:
21
Exploring information technology success of augmented reality retail applications in retail food chain
Chiu, Candy Lim
;
Ho, Han Chiang
;
Yu, Tiancheng
;
Liu, Yijun
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581894
Saved in:
22
The impact of user perceptions of AR on purchase intention of location-based AR navigation systems
Jung, Timothy
;
Bae, Sujin
;
Moorhouse, Natasha
;
Kwon, Ohbyung
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012581917
Saved in:
23
Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments
Schnack, Alexander
;
Wright, Malcolm J.
;
Elms, Jonathan
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581931
Saved in:
24
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
25
How mobile augmented reality applications affect continuous use and purchase intentions : a cognition-affect-conation perspective
Qin, Hong
;
Osatuyi, Babajide
;
Xu, Lu
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012665875
Saved in:
26
How close do we feel to virtual product to make a purchase decision? : impact of perceived proximity to virtual product and temporal purchase intention
Poushneh, Atieh
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665918
Saved in:
27
Augmented reality shopping application usage : the influence of attitude, value, and characteristics of innovation
Jiang, Yi
;
Wang, Xueqin
;
Yuen, Kum Fai
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665920
Saved in:
28
Shopping in virtual reality : a literature review and future agenda
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
134
(
2021
),
pp. 37-58
Persistent link: https://www.econbiz.de/10012643496
Saved in:
29
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
30
Perception is reality... : how digital retail environments influence brand perceptions through presence
Cowan, Kirsten
;
Spielmann, Nathalie
;
Horn, Esther
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 86-96
Persistent link: https://www.econbiz.de/10012430468
Saved in:
31
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
32
Restorative experiences and online tourists' willingness to pay a price premium in an augmented reality environment
Huang, Tseng-Lung
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012430625
Saved in:
33
Does the locomotion technique matter in an immersive virtual store environment? : comparing motion-tracked walking and instant teleportation
Schnack, Alexander
;
Wright, Malcolm J.
;
Holdershaw, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012430633
Saved in:
34
A virtual market in your pocket : how does mobile augmented reality (MAR) influence consumer decision making?
Qin, Hong
;
Peak, Daniel Alan
;
Prybutok, Victor
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012431666
Saved in:
35
From brain variations to individual differences in the color-flavor incongruency effect : a combined virtual reality and resting-state fMRI study
Huang, Jianping
;
Zhao, Ping
;
Wan, Xiaoang
- In:
Journal of business research : JBR
123
(
2021
),
pp. 604-612
Persistent link: https://www.econbiz.de/10012435367
Saved in:
36
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
37
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
38
Augmented reality in smart retailing : a(n) (A)Symmetric Approach to continuous intention to use retail brands' mobile AR apps
Nikhashemi, S. R.
;
Knight, Helena H.
;
Nusair, Khaldoon
; …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012502668
Saved in:
39
Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman
;
Lee, Seung Hwan Mark
- In:
Journal of business research : JBR
130
(
2021
),
pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
Saved in:
40
Augmented self : the effects of virtual face augmentation on consumers' self-concept
Javornik, Ana
;
Marder, Ben
;
Pizzetti, Marta
;
Warlop, Luk
- In:
Journal of business research : JBR
130
(
2021
),
pp. 170-187
Persistent link: https://www.econbiz.de/10012544825
Saved in:
41
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
42
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce : a comparative study
Kowalczuk, Pascal
;
Siepmann, Carolin
;
Adler, Jost
- In:
Journal of business research : JBR
124
(
2021
),
pp. 357-373
Persistent link: https://www.econbiz.de/10012493887
Saved in:
43
"Yes, we do. Why not use augmented reality?" : customer responses to experiential presentations of AR-based applications
Hsu, Sheila Hsuan-Yu
;
Tsou, Hung Tai
;
Chen, Ja-Shen
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012648945
Saved in:
44
The effect of Augmented Reality on purchase intention of beauty products : the roles of consumers’ control
Whang, Jeong Bin
;
Song, Ji Hee
;
Choi, Boreum
;
Lee, Jong-Ho
- In:
Journal of business research : JBR
133
(
2021
),
pp. 275-284
Persistent link: https://www.econbiz.de/10012590269
Saved in:
45
Effects of perceived interactivity of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung
;
Yoo, Jungmin
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
Saved in:
46
The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention
Bonnin, Gaël
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132277
Saved in:
47
How augmented reality affects advertising effectiveness : the mediating effects of curiosity and attention toward the ad
Yang, Shuai
;
Carlson, Jeffrey R.
;
Chen, Sixing
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238342
Saved in:
48
Adoption of augmented reality in online retailing and consumers' product attitude : a cognitive perspective
Fan, Xiaojun
;
Chai, Zeli
;
Deng, Nianqi
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012171905
Saved in:
49
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
50
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
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