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Social Web
63
Social web
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Internet marketing
37
Online-Marketing
37
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33
Konsumentenverhalten
33
social media
20
Viral marketing
13
Virales Marketing
13
Beziehungsmarketing
11
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11
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10
Innovationsmanagement
10
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8
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Melanthiou, Yioula
4
Al Khasawneh, Mohammad Hamdi
2
El Hajjar, Samer
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Maghraoui, Souad
2
Papaioannou, Eugenia
2
Stockinger, Hanna
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
SpringerLink / Bücher
167
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Springer eBook Collection
86
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
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ECONIS (ZBW)
63
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1
Role of online trust, motivation, and social media usage behaviour on fake news sharing of Zoomers : moderating role of media literacy
Mishra, Vivek
;
Gupta, Piyush
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 269-288
Persistent link: https://www.econbiz.de/10015062514
Saved in:
2
Examining the role of brand experience in understanding the influence of social media on brand equity
Pintol, Amel
;
Hadziahmetovic, Nereida
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 289-313
Persistent link: https://www.econbiz.de/10015062516
Saved in:
3
A study on consumers' online shopping behaviour : an integrated model
Nam Tien Duong
;
Thuy Dung Pham Thi
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 314-338
Persistent link: https://www.econbiz.de/10015062517
Saved in:
4
Assessing consumer value in social commerce using a holistic approach
Sievers, Silvia
;
Gutiérrez-Leefmans, Manuela
; …
- In:
International journal of technology marketing : IJTMkt
18
(
2024
)
3
,
pp. 339-369
Persistent link: https://www.econbiz.de/10015062520
Saved in:
5
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
6
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
Saved in:
7
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
8
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
9
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
10
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
11
Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
12
The use and effectiveness of social media marketing on firm's performance and value creation on stakeholders : evidence from Greek B2B exporting firms
Kilipiri, Eleni
;
Markomichelakis, Dimitrios
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 111-130
Persistent link: https://www.econbiz.de/10013258248
Saved in:
13
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
14
Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender
;
Rana, Sudhir
;
Goel, Anuj
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
Saved in:
15
The impact of user generated content on visiting intention to a destination
Al Khasawneh, Mohammad Hamdi
;
Al-Haddad, Shafiq
;
Abu …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013359091
Saved in:
16
Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios
;
Livas, Christos
;
Simeli, Ioanna
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
Saved in:
17
Role of TripAdvisor in influencing international tourists visiting Puducherry
Ramanujam, Vaishnavi
;
Kumar, Prem
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 386-402
Persistent link: https://www.econbiz.de/10013486128
Saved in:
18
COVID-19 resilience via digital cultural heritage : digital life in museums and festivals during the anthropause
Belenioti, Zoe-Charis
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10013486147
Saved in:
19
Community, creativity and piracy : a triadic approach towards understanding music streaming adoption among Indian audiences
Pillai, Akhil
;
Namadev, K.
;
Kumar, Pranith
;
Suresh, Kalyani
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012613769
Saved in:
20
The influence of social media platforms on the customer purchase intention post COVID-19 outbreaks
Putri, Maria Venensia Sarita
;
Ramadhan, Farras
; …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 82-100
Persistent link: https://www.econbiz.de/10012613774
Saved in:
21
Assessing student engagement and learners' behaviour in collaborative learning
Lyngdoh, Andrea Nicola
;
Neelam, Netra
;
Sheorey, Pratima Amol
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10012693532
Saved in:
22
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
23
Consumers' responses on the emergence of influencer marketing in Greek market place
Theocharis, Dimitrios
;
Papaioannou, Eugenia
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10012534220
Saved in:
24
The impact of social media engagement on consumers' trust and purchase intention
Matin, Arian
;
Khoshtaria, Tornike
;
Tutberidze, Gocha
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012534223
Saved in:
25
Exploring the effects of social media addiction on consumer behaviour
El Hajjar, Samer
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
4
,
pp. 365-376
Persistent link: https://www.econbiz.de/10012534242
Saved in:
26
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
27
Measuring and managing organisations' social media climate : the social media climate index
Hillebrandt, Isabelle
;
Ivens, Björn Sven
;
Molloy, Janice
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012056055
Saved in:
28
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Saved in:
29
Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
Saved in:
30
Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content
Hazari, Sunil
;
Sethna, Beheruz N.
;
Brown, Cheryl O.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
3
,
pp. 230-251
Persistent link: https://www.econbiz.de/10011854165
Saved in:
31
Analysing impression management strategies of Egyptian telecommunications companies on social media
El Badawy, Tarek A.
;
Chahine, Rana
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10011738542
Saved in:
32
How to co-create local food products with consumers?
Antikainen, Maria
;
Niemelä, Marketta
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10011738641
Saved in:
33
Challenges of social media marketing : an explorative international study of hotels
Högberg, Karin
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10011745954
Saved in:
34
Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Saved in:
35
Reconceptualising buyer behaviour in the digital era : an emergent journey
Scott, Peter
;
Scott, Tamsin
;
Stokes, Peter
;
Moore, Neil
; …
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 165-179
Persistent link: https://www.econbiz.de/10011746011
Saved in:
36
Engaging consumers on social media : empirical evidence from the communications analysis of a CSR oriented company
Tuan, Annamaria
;
Moretti, Andrea
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 180-205
Persistent link: https://www.econbiz.de/10011746024
Saved in:
37
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
38
The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
Saved in:
39
Implications on the use of social media for pre-purchase information searches for automobiles
Mahrous, Abeer A.
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011628221
Saved in:
40
Social network analysis and social capital in marketing : theory and practical implementation
Antoniadis, Ioannis
;
Charmantzi, Anna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10011628248
Saved in:
41
Social media uptake in Cyprus : or is it just a new fad?
Melanthiou, Yioula
;
Papasolomou, Ioanna
;
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
3
,
pp. 312-325
Persistent link: https://www.econbiz.de/10011478425
Saved in:
42
Communicating local products on the web : a comparison between Italian and English-language blogs
Scorrano, Paola
;
Fait, Monica
;
Posato, Pierfelice
; …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 381-395
Persistent link: https://www.econbiz.de/10011478463
Saved in:
43
Influence of social media on motivations for visiting a destination and image formation
Llodrá-Riera, Isabel
;
Jiménez-Zarco, Ana Isabel
; …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10011478556
Saved in:
44
Advice from creative xonsumers : a study of online hotel reviews
Lee, Linda W.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 53-71
Persistent link: https://www.econbiz.de/10010398824
Saved in:
45
On becoming creative consumers - user roles in living labs networks
Leminen, Seppo
;
Westerlund, Mika
;
Nyström, Anna-Greta
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10010398832
Saved in:
46
Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.
;
Angell, Ian O.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
Saved in:
47
Managing the lifecycle of online innovation contests : a case study on an innovation intermediary's approach
Hallerstede, Stefan H.
;
Bullinger-Hoffmann, Angelika C.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010404556
Saved in:
48
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
49
Applying the hub-and-spoke model to virtual communities : the IBM innovation approach
Longo, Maria Cristina
;
Giaccone, Sonia Caterina
; …
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
2
,
pp. 142-158
Persistent link: https://www.econbiz.de/10009759279
Saved in:
50
Attracting and retaining customers on Facebook business pages : a content analysis of an online discussion forum
Abedin, Babak
;
Jafarzadeh, Hamed
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10010200394
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