The book deals with product recommendations generated by information systems referred to as recommender systems. Recommender systems assist consumers in making product choices by providing recommendations of the range of products and services offered in an online purchase environment. The...

Viele Unternehmen nutzen bestehende Umsatz- und Gewinnmöglichkeiten im Kundendienst bislang nicht konsequent genug aus. Voraussetzung für eine umfassende Ausschöpfung dieser Potentiale ist eine differenzierte und zielgruppengerechte Servicepolitik. Bisher existierten jedoch kaum geeignete...

Preface -- Acknowledgments -- The profession -- The customer service profession -- Contributing to the service culture -- Verbal communication skills -- Nonverbal communication skills -- Listening to the customer -- Customer service and behavior -- Service breakdowns and service recovery --...

Understanding services -- The important role services play in an economy -- The nature of services and service encounters -- Customers : the focus of service management -- Globalization of services -- Service strategy and competitiveness -- Ethical challenges in service management -- Building...

Preface -- Introduction -- What is a service process? -- Designing and documenting service processes -- Service process redesign -- Customer participation in service processes -- Self-service technologies -- Conclusion -- Summary -- Endnotes

Preface -- Introduction -- Customer complaining behavior -- Customer responses to effective service recovery -- Principles of effective service recovery systems -- Service guarantees -- Discouraging abuse and opportunistic customer behaviour -- Conclusion -- Summary -- Endnotes

Preface -- Introduction -- Integrating service quality and productivity strategies -- What is a service quality? -- Identifying and correcting service quality problems -- Measuring service quality -- Soft and hard service quality measures -- Learning from customer feedback -- Hard measures of...