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subject:"Unternehmensnetzwerk"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Unternehmensnetzwerk
B-to-B-Marketing
589
Business-to-business marketing
589
Lieferantenmanagement
327
Supplier relationship management
327
Beziehungsmarketing
148
Relationship marketing
148
Marketing management
81
Marketingmanagement
81
Business network
69
Brand management
63
Markenführung
63
Selling
58
Verkauf
58
E-commerce
55
Electronic Commerce
55
B2B
51
Salespeople
50
Social Web
50
Social web
50
Verkaufspersonal
50
Consumer behaviour
49
Konsumentenverhalten
49
Brand image
46
Markenimage
46
Internet marketing
45
Online-Marketing
45
Value creation
44
Betriebliche Wertschöpfung
43
Customer value
38
Kundenwert
38
Bibliometrics
36
Bibliometrie
36
Marketing theory
35
Marketingtheorie
35
Innovation
30
Firm performance
28
Lieferkette
28
Supply chain
28
Marketing
27
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67
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69
Aufsatz in Zeitschrift
69
Collection of articles of several authors
4
Sammelwerk
4
Case study
3
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69
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Henneberg, Stephan
11
Naudé, Peter
7
Cova, Bernard
4
Andersen, Poul Houman
3
Mouzas, Stefanos
3
Prévot, Frédéric
3
Ramos, Carla
3
Spencer, Robert
3
Zolkiewski, Judy
3
Ellis, Nick
2
Forkmann, Sebastian
2
Gabrielsson, Mika
2
Kim, Woonho
2
Lowe, Sid
2
Matthyssens, Paul
2
Mitrega, Maciej
2
Ojansivu, Ilkka
2
Paliwoda, Stanley J.
2
Purchase, Sharon
2
Rod, Michel
2
Vandenbempt, Koen
2
Abrahamsen, Morten H.
1
Akhtar, Pervaiz
1
Aspara, Jaakko
1
Awan, Usama
1
Baumann, Jasmin
1
Biggemann, Sergio
1
Bizzi, Lorenzo
1
Borg, Susanne Wiatr
1
Breidbach, Christoph F.
1
Bujac, Andreea I.
1
Canhoto, Ana Isabel Domingos
1
Carlborg, Per
1
Cartwright, Severina
1
Cederlund, Cecilia
1
Chakrabarti, Ronika
1
Chen, Wun-hwa
1
Chiang, Ai-hsuan
1
Chou, Hsin-hui
1
Chowdhury, Ilma Nur
1
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
19
Journal of business-to-business marketing
9
Journal of business research : JBR
6
Field guide to case study research in business-to-business marketing and purchasing
2
Information - Organisation - Produktion
2
Journal of marketing
2
Marketing theory
2
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
2
SpringerLink / Bücher
2
The Oxford handbook of strategic sales and sales management
2
The economics of interfirm networks
2
Advances in international marketing
1
Akademische Abhandlungen zu den Wirtschaftswissenschaften
1
Asian business & management
1
Collaboration and competition in business ecosystems
1
Critical perspectives on international business
1
DUV : Wirtschaftswissenschaft
1
Economic and business review : EBR
1
Economies et sociétés ; 45,4
1
Electronic business interoperability : concepts, opportunities and challenges
1
Electronic markets : the international journal on networked business
1
Entrepreneurial business and economics review : EBER
1
Entrepreneurship research journal : ERJ
1
European journal of marketing
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Handbook of relationship marketing
1
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
1
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
1
International journal of entrepreneurial venturing
1
International journal of networking and virtual organisations : IJNVO
1
International journal of procurement management
1
International journal of services and operations management
1
Journal of Business & Industrial Marketing
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3 / 4
1
Journal of Business & Industrial Marketing: Volume 30, Issue 3/4
1
Journal of Business and Industrial Marketing Ser.
1
Journal of enterprising culture
1
Journal of euromarketing
1
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ECONIS (ZBW)
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Editorial: the parallax nature of studying business markets, relationships and networks
Andersen, Poul Houman
;
Kim, Woonho
;
Medlin, Christopher J.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A5-A7
Persistent link: https://www.econbiz.de/10014333937
Saved in:
3
When does boundary-spanner burnout connect participation and customer relationship performance? : the role of the firm's network centrality and network density
Yeniaras, Volkan
;
Gölgeci, Ismail
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333951
Saved in:
4
Managing resource loops in circular supply chains : a taxonomy of multi-sided platforms in the B2B setting
Franzò, Simone
;
Urbinati, Andrea
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 185-197
Persistent link: https://www.econbiz.de/10014454888
Saved in:
5
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
6
Development of business-to-business relationships in turbulent environments
Zafari, Katayoun
;
Biggemann, Sergio
;
Garry, Tony
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014369268
Saved in:
7
Editorial: business networks and sustainability : past, present and future
Harrison, Debbie
;
Prenkert, Frans
;
Hasche, Nina
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. A10-A17
Persistent link: https://www.econbiz.de/10014369291
Saved in:
8
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
9
B2B digital platform adoption by SMEs and large firms : pathways and pitfalls
Marzi, Giacomo
;
Marrucci, Anna
;
Vianelli, Donata
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 80-93
Persistent link: https://www.econbiz.de/10014433452
Saved in:
10
Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul
;
Shamim, Saqib
;
Zeng, Jing
;
Awan, Usama
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
Saved in:
11
Power negotiation on the tango dancefloor : the adoption of AI in B2B marketing
Keegan, Brendan James
;
Canhoto, Ana Isabel Domingos
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 36-48
Persistent link: https://www.econbiz.de/10013206403
Saved in:
12
Using a "lens" to re-search business markets, relationships and networks : tensions, challenges and possibilities
Ojansivu, Ilkka
;
Medlin, Christopher John
;
Andersen, …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013206407
Saved in:
13
The development of B2B social networking capabilities
Cartwright, Severina
;
Davies, Iain A.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 139-151
Persistent link: https://www.econbiz.de/10014226406
Saved in:
14
Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 76-77
Persistent link: https://www.econbiz.de/10012490941
Saved in:
15
Distributors' customer-driving capability under supplier encroachment
Wang, Meng
;
Zhao, Danyang
;
Gu, Flora Fang
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 52-65
Persistent link: https://www.econbiz.de/10012513120
Saved in:
16
Can cooperation drive the success of suppliers in B2B crowdsourcing innovation projects? : a large scale data perspective
Zhang, Xi
;
Duan, Keran
;
Zhao, Hongke
;
Zhao, Yuqing
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 570-580
Persistent link: https://www.econbiz.de/10012372717
Saved in:
17
Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew
;
Marshall, Roger
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
Saved in:
18
Relationships and networks as examined in Industrial Marketing Management
Naudé, Peter
;
Sutton-Brady, Catherine
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 27-35
Persistent link: https://www.econbiz.de/10012064159
Saved in:
19
Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange
Prior, Daniel D.
;
Keränen, Joona
;
Koskela, Sami
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 131-147
Persistent link: https://www.econbiz.de/10012128008
Saved in:
20
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
21
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Roeth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
22
The effects of distributor relationship commitment and relationship exploration on opportunism : the moderating roles of exchange uncertainties and network factors
Tse, Sin Yan
;
Wang, Danny T.
;
Zhang, Tracy J.
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 301-313
Persistent link: https://www.econbiz.de/10012146632
Saved in:
23
Capabilities in business relationships and networks : research recommendations and directions
Forkmann, Sebastian
;
Henneberg, Stephan
;
Mitrega, Maciej
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 4-26
Persistent link: https://www.econbiz.de/10011942221
Saved in:
24
IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
Saved in:
25
Knowledge configurations of small and medium-sized knowledge-intensive firms in a developing economy : a knowledge-based view of business-to-business internationalization
Mejri, Kais
;
MacVaugh, Jason
;
Tsagdis, Dimitrios
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 160-170
Persistent link: https://www.econbiz.de/10011871436
Saved in:
26
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Saved in:
27
The contingency value of the partner firm's customer assets in a business-to-business relationship
Oh, Yoojin
;
Lee, Jongkuk
;
Kim, Namwoon
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011904664
Saved in:
28
The impact of digital technology on relationships in a business network
Pagani, Margherita
;
Pardo, Catherine
- In:
Industrial marketing management : the international …
67
(
2017
),
pp. 185-192
Persistent link: https://www.econbiz.de/10011822068
Saved in:
29
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
30
Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Chowdhury, Ilma Nur
;
Gruber, Thorsten
;
Zolkiewski, Judy
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 97-109
Persistent link: https://www.econbiz.de/10011503620
Saved in:
31
Technology-enabled value co-creation : an empirical analysis of actors, resources, and practices
Breidbach, Christoph F.
;
Maglio, Paul P.
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 73-85
Persistent link: https://www.econbiz.de/10011531232
Saved in:
32
Value co-creation practices and capabilities : sustained purposeful engagement across B2B systems
Marcos Cuevas, Javier
;
Nätti, Satu
;
Palo, Teea
; …
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 97-107
Persistent link: https://www.econbiz.de/10011531238
Saved in:
33
An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
34
Managing meaning in complex business networks
Cederlund, Cecilia
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 89-100
Persistent link: https://www.econbiz.de/10011345772
Saved in:
35
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
36
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
Saved in:
37
The theory and practice of business networking
Ford, David
;
Mouzas, Stefanos
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 433-442
Persistent link: https://www.econbiz.de/10009766108
Saved in:
38
Structural antecedents of institutional entrepreneurship in industrial networks : a critical realist explanation
Matthyssens, Paul
;
Vandenbempt, Koen
;
Van Bockhaven, Wouter
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10009766111
Saved in:
39
Network dynamics in the UK pharmaceutical network : a network-as-practice perspective
Chakrabarti, Ronika
;
Ramos, Carla
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10009766120
Saved in:
40
Network development and firm growth : a resource-based study of B2B Born Globals
Sepulveda, Fabian
;
Gabrielsson, Mika
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 792-804
Persistent link: https://www.econbiz.de/10010211314
Saved in:
41
Special issue: B2B service networks
Henneberg, Stephan
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 1-81
Persistent link: https://www.econbiz.de/10009734107
Saved in:
42
An investigation into the role of IT integration, relationship predictability and routinization in interfirm relationships : from the structuration perspective
Lee, Ruby P.
;
Johnson, Jean L.
;
Tang, Xinlin
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 368-377
Persistent link: https://www.econbiz.de/10009544726
Saved in:
43
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
44
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
45
Perceptions of change in business relationships and networks
Corsaro, Daniela
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 270-286
Persistent link: https://www.econbiz.de/10009544756
Saved in:
46
Using actors' perceptions of network roles and positions to understand network dynamics
Abrahamsen, Morten H.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 259-269
Persistent link: https://www.econbiz.de/10009544757
Saved in:
47
Decoding network dynamics
Chou, Hsin-hui
;
Zolkiewski, Judy
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 247-258
Persistent link: https://www.econbiz.de/10009544758
Saved in:
48
Studying processes in and around networks
Bizzi, Lorenzo
;
Langley, Ann
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10009544760
Saved in:
49
Networking capability in business relationships : concept and scale development
Mitrega, Maciej
;
Forkmann, Sebastian
;
Ramos, Carla
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 739-751
Persistent link: https://www.econbiz.de/10009656263
Saved in:
50
The impact of globalization on networks and relationship dynamics
Paliwoda, Stanley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 727-729
Persistent link: https://www.econbiz.de/10009656265
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