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Preismanagement
Low-cost strategy
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75
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75
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Journal of retailing and consumer services
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4
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4
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3
Journal of revenue and pricing management
3
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3
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ECONIS (ZBW)
72
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1
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
2
Effects of online shopping channel and price discount on near-expiry food sales
Lee, Jae Young
;
Choi, Kang Jun
;
Kwack, So Yean
- In:
International journal of market research
65
(
2023
)
6
,
pp. 726-744
Persistent link: https://www.econbiz.de/10014427155
Saved in:
3
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
4
When do price discounts become attractive? : a study comparing discount strategies on consumer perceptions
Tan, Wee Kheng
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1404-1424
Persistent link: https://www.econbiz.de/10014286056
Saved in:
5
Optimal selling format considering price discount strategy in live-streaming commerce
Ji, Guojun
;
Fu, Tianyu
;
Li, Shuhao
- In:
European journal of operational research : EJOR
309
(
2023
)
2
,
pp. 529-544
Persistent link: https://www.econbiz.de/10014291582
Saved in:
6
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
7
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
8
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
9
Are 1-endings the new 9-endings? : an alternative for generating price discount perceptions
Dogerlioglu-Demir, Kivilcim
;
Akpinar, Ezgi
; …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209663
Saved in:
10
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
11
Price promotions in vertically-related market : Instant discount vs. gift card
Chen, Pingping
;
Chen, Huiru
;
Zhao, Ruiqing
- In:
Omega : the international journal of management science
108
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304717
Saved in:
12
Consumer search, price promotions, and counter-cyclic pricing
Haviv, Avery
- In:
Marketing science
41
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013363733
Saved in:
13
Enhancing subscription-based ecommerce services through gambled price discounts
Tan, Wee Kheng
;
Chen, Bo-Hsiang
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581869
Saved in:
14
A tale of airline competition : when full-service carriers undercut low-cost carriers fares
Avogadro, Nicolò
;
Malighetti, Paolo
;
Redondi, Renato
; …
- In:
Journal of air transport management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012507717
Saved in:
15
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
16
The effect of LCC market entry on dominant FSC's price into long haul sector : a case of Norwegian competition on British Airways' prices on selected transatlantic routes
Kuljanin, Jovana
;
Kalić, Milica
;
Begović, Boris
; …
- In:
Journal of air transport management
91
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495535
Saved in:
17
Effect of long-haul low-cost carriers on North Atlantic air fares
Soyk, Christian
;
Ringbeck, Jürgen
;
Spinler, Stefan
- In:
Transportation research / E : an international journal
152
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012648774
Saved in:
18
Low-price guarantees in a dual channel of distribution
Jiang, Juncai
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012623426
Saved in:
19
Price promotions cause impatience
Shaddy, Franklin
;
Lee, Leonard
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 118-133
Persistent link: https://www.econbiz.de/10012177925
Saved in:
20
The bundling strategy : the one-click effect on loss aversion
Nicolau, Juan Luis
;
Sellers Rubio, Ricardo
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 704-712
Persistent link: https://www.econbiz.de/10012212634
Saved in:
21
High price or low price? : an experimental study on a markdown pricing policy
Chen, Junlin
;
Zhao, Yingshuai
- In:
European journal of operational research : EJOR
284
(
2020
)
1
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012238662
Saved in:
22
Evaluating horizontal mergers in the presence of price promotions
Sinitsyn, Maxim
- In:
Quantitative marketing and economics : QME
18
(
2020
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10012230256
Saved in:
23
Low cost carriers in Southeast Asia : how does ticket price change the way passengers make their airline selection?
Truong Dothang
;
Pan, Jing Yu
;
Thapanat Buaphiban
- In:
Journal of air transport management
86
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012253198
Saved in:
24
Scarcity-based price promotions : how effective are they in a revenue management environment?
Noone, Breffni M.
;
Lin, Michael S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
6
,
pp. 883-907
Persistent link: https://www.econbiz.de/10012259597
Saved in:
25
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
26
The impact of price bundling on the evaluation of bundled products : does it matter how you frame it?
Hähnchen, Anjulie
;
Baumgartner, Bernhard
- In:
Schmalenbach business review : sbr
72
(
2020
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10012429647
Saved in:
27
Price discount strategies in times of increasing price transparency : how price consciousness and price comparison moderate the effect of discount strategy on store price image
Scheidegger, Gianluca
;
Linzmajer, Marc
;
Rudolph, Thomas
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10012390050
Saved in:
28
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
29
Competitive adventage on the basis of the strategy low price
Prdić, Nedeljko
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
62
(
2016
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10011483399
Saved in:
30
Why markdown as a pricing modality?
Adida, Elodie
;
Özer, Özalp
- In:
Management science : journal of the Institute for …
65
(
2019
)
5
,
pp. 2161-2178
Persistent link: https://www.econbiz.de/10012039743
Saved in:
31
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
32
The impact of different price promotions on customer retention
Kim, Jungkeun
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 95-102
Persistent link: https://www.econbiz.de/10011980803
Saved in:
33
Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
34
Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
35
Price-matching guarantees as a direct signal of low prices
Mamadehussene, Samir
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 245-258
Persistent link: https://www.econbiz.de/10012177321
Saved in:
36
The airfare pricing and seat allocation problem in full-service carriers and subsidiary low-cost carriers
Ko, Young Dae
- In:
Journal of air transport management
75
(
2019
),
pp. 92-102
Persistent link: https://www.econbiz.de/10012112369
Saved in:
37
Is low-cost carriers' revenue management a firm capability?
Alderighi, Marco
;
Nicolini, Marcella
;
Piga, Claudio A.
- In:
Journal of air transport management
78
(
2019
),
pp. 15-22
Persistent link: https://www.econbiz.de/10012112640
Saved in:
38
Consumer reactions to price discounts across online shopping experiences
Sheehan, Daniel
;
Hardesty, David M.
;
Ziegler, Alexander H.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 129-138
Persistent link: https://www.econbiz.de/10012115057
Saved in:
39
Effectiveness of trade-ins and price discounts : a moderating role of substitutability
Xu, Xiaobing
;
Chen, Rong
;
Zhang, Jin
- In:
Journal of economic psychology : research in economic …
70
(
2019
),
pp. 80-89
Persistent link: https://www.econbiz.de/10012305558
Saved in:
40
The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville
;
Monroe, Kent B.
;
Somervuori, Outi
- In:
Journal of revenue and pricing management
18
(
2019
)
1
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
Saved in:
41
Who's hiding? : room rate discounts in opaque distribution channels
Yang, Yang
;
Jiang, Lan
;
Schwartz, Zvi
- In:
International journal of hospitality management
80
(
2019
),
pp. 113-122
Persistent link: https://www.econbiz.de/10012058624
Saved in:
42
Optimal depth and timing of price promotions in a vertically differentiated product line
Zhang, Zelin
;
Dong, Xiaodan
;
Mantrala, Murali K.
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 215-228
Persistent link: https://www.econbiz.de/10011802570
Saved in:
43
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
44
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
45
Effects of price promotions on purchase intentions in post-promotion periods
Bambauer-Sachse, Silke
;
Massera, Laura
- In:
Die Unternehmung : Swiss journal of business research …
72
(
2018
)
2
,
pp. 126-145
Persistent link: https://www.econbiz.de/10011871317
Saved in:
46
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
47
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
48
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
Saved in:
49
When discounts hurt sales : the case of daily-deal markets
Cao, Zike
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 567-591
Persistent link: https://www.econbiz.de/10011929227
Saved in:
50
Unplanned purchases and retail competition
Johnson, Justin P.
- In:
The American economic review
107
(
2017
)
3
,
pp. 931-965
Persistent link: https://www.econbiz.de/10011644308
Saved in:
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