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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Virales Marketing"
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Virales Marketing
Online retailing
445
Online-Handel
445
Consumer behaviour
391
Konsumentenverhalten
391
E-commerce
278
Electronic Commerce
277
Einzelhandel
141
Retail trade
141
Beziehungsmarketing
101
Relationship marketing
101
Customer satisfaction
93
Kundenzufriedenheit
93
Internet marketing
89
Online-Marketing
89
Social Web
67
Social web
67
Distribution channel
63
Vertriebsweg
63
Confidence
55
Vertrauen
55
Dienstleistungsqualität
53
Service quality
53
Website
47
Viral marketing
45
Internet
31
Brand image
27
Markenimage
27
Online shopping
27
Emotion
26
Data protection
20
Datenschutz
20
e-commerce
20
Innovation adoption
19
Innovationsakzeptanz
19
Personalization
19
Preismanagement
19
Pricing strategy
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Brand management
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China
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Abbasi, Amir Zaib
1
Agrawal, Shiv Ratan
1
Akram, Umair
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Antwi, Collins Opoku
1
Arce-Urriza, Marta
1
Azazz, Alaa M. S.
1
Badgaiyan, Anant Jyoti
1
Bai, Yanzhuang
1
Balaji, M. S.
1
Bao, Yang
1
Barta, Sergio
1
Bos, Joost van den
1
Cebollada, Javier
1
Chang, Ya Ping
1
Chen, Jianyu
1
Chen, Yuhan
1
Choi, Jinyoung
1
Correia, Rogério Dias
1
Cortese, Juliann
1
Costa, Ana
1
Debrah, Emmanuel
1
Dehyadegari, Saeid
1
Deng, Zhong Zhun
1
Diwanji, Vaibhav S.
1
Dixit, Saumya
1
Doha, Ahmed
1
Duan, Wenjing
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Duan, Yongrui
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Duarte, Paulo
1
Dwivedi, Yogesh Kumar
1
Elnahla, Nada
1
Elshaer, Ibrahim A.
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Engler, Tobias H.
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Eslami, Seyed Pouyan
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Electronic commerce research and applications
Journal of retailing and consumer services
Journal of business research : JBR
47
International journal of hospitality management
32
Information systems research : ISR
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Journal of management information systems : JMIS
18
Tourism management : research, policies, practice
18
Electronic commerce research
15
Journal of electronic commerce research : JECR
15
International journal of electronic marketing and retailing : IJEMR
14
International journal of contemporary hospitality management
13
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
International journal of electronic commerce : IJEC
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of travel and tourism marketing
11
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Journal of hospitality marketing & management
9
Journal of retailing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Management information systems : mis quarterly
7
Psychology & marketing
7
International journal of consumer studies
6
International journal of retail and distribution management
6
Journal of international consumer marketing
6
Pakistan journal of commerce and social sciences
6
Tourism management perspectives : TMP
6
Cogent business & management
5
Global business review
5
International journal of business information systems : IJBIS
5
International journal of services technology and management
5
International journal of technology marketing : IJTMkt
5
Journal of consumer marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
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ECONIS (ZBW)
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1
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
2
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
3
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
Saved in:
4
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
5
Is there any value in the online reviews of remedial satisfied customers? : an empirical study in the hospitality industry
Bai, Yanzhuang
;
Li, Tingwu
;
Zheng, Chundong
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209529
Saved in:
6
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
7
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
8
Actual consumers' response to purchase refurbished smartphones : exploring perceived value from product reviews in online retailing
Nasiri, Mohammad Sadegh
;
Shokouhyar, Sajjad
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648957
Saved in:
9
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
10
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
11
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
12
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
13
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
Saved in:
14
Antecedents and consequents of consumers not adopting e-commerce
Mainardes, Emerson Wagner
;
Souza, Irailton Melo de
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012269070
Saved in:
15
How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan
;
Wen, Lingling
;
Feng, Xiangnan
;
Li, Ran
;
Lin, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
Saved in:
16
Measuring the impact of online reviews on consumer purchase decisions : a scale development study
Fernandes, Semila Fenelly
;
Panda, Rajesh
;
Venkatesh, V. G.
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366379
Saved in:
17
Online personalized recommended product quality and e-impulse buying : a conditional mediation analysis
Ampadu, Seth
;
Jiang, Yuanchun
;
Debrah, Emmanuel
;
Antwi, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209534
Saved in:
18
Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
19
How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Duarte, Paulo
;
Silva, Susana C.
;
Ferreira, Margarida …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 161-169
Persistent link: https://www.econbiz.de/10011904358
Saved in:
20
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
21
Why consumers exaggerate in online reviews? : moral disengagement and dark personality traits
Kapoor, Payal S.
;
Balaji, M. S.
;
Maity, Moutusy
;
Jain, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502723
Saved in:
22
Understanding the influence of submission devices on online consumer reviews : a comparison between smartphones and PCs
Zhu, Dong Hong
;
Deng, Zhong Zhun
;
Chang, Ya Ping
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012238339
Saved in:
23
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
24
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
25
Perceived helpfulness of eWOM : emotions, fairness and rationality
Ismagilova, Elvira
;
Dwivedi, Yogesh Kumar
;
Slade, Emma
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171972
Saved in:
26
Exploring the influence of online reviews and motivating factors on sales : a meta-analytic study and the moderating role of product category
Li, Kunlin
;
Chen, Yuhan
;
Zhang, Liyi
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012268995
Saved in:
27
Understanding online product ratings : a customer satisfaction model
Engler, Tobias H.
;
Winter, Patrick
;
Schulz, Michael
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 113-120
Persistent link: https://www.econbiz.de/10011388096
Saved in:
28
An integrated model for predicting consumer's intention to write online reviews
Dixit, Saumya
;
Badgaiyan, Anant Jyoti
;
Khare, Arpita
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 112-120
Persistent link: https://www.econbiz.de/10011980807
Saved in:
29
Unfolding the characteristics of incentivized online reviews
Costa, Ana
;
Guerreiro, João Pedro Silva Martins
;
Moro, …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 272-281
Persistent link: https://www.econbiz.de/10011995624
Saved in:
30
Social commerce as social networking
Doha, Ahmed
;
Elnahla, Nada
;
McShane, Lindsay
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 307-321
Persistent link: https://www.econbiz.de/10011995633
Saved in:
31
What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo
;
Park, Inyoung
;
Lee, Daeho
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
Saved in:
32
Research on the interactive effects of online scores
Yan, Qiang
;
Wang, Qinying
;
Liu, Xiaoqi
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011349114
Saved in:
33
Customer engagement and online reviews
Thakur, Rakhi
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 48-59
Persistent link: https://www.econbiz.de/10011808477
Saved in:
34
Effects of online review positiveness and review score inconsistency on sales : a comparison by product involvement
Eslami, Seyed Pouyan
;
Ghasemaghaei, Maryam
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 74-80
Persistent link: https://www.econbiz.de/10011929885
Saved in:
35
Towards effective online review systems in Chinese context : a cross-cultural empircal study
Fang, Hui
;
Zhang, Jie
;
Bao, Yang
;
Zhu, Qinghua
- In:
Electronic commerce research and applications
12
(
2013
)
3
,
pp. 208-220
Persistent link: https://www.econbiz.de/10010504874
Saved in:
36
Effect of service recovery on customers' perceived justice, satisfaction, and word-of-mouth intentions on online shopping websites
Jung, Na Young
;
Seock, Yoo-Kyoung
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 23-30
Persistent link: https://www.econbiz.de/10011729705
Saved in:
37
Examining impacts of negative reviews and purchase goals on consumer purchase decision
Weisstein, Fei L.
;
Song, Lei
;
Andersen, Peter
;
Zhu, Ying
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 201-207
Persistent link: https://www.econbiz.de/10011747804
Saved in:
38
Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads
Zhou, Wenqi
;
Duan, Wenjing
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009730238
Saved in:
39
Consumers rule : how consumer reviews influence perceived trustworthiness of online stores
Utz, Sonja
;
Kerkhof, Peter
;
Bos, Joost van den
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 49-58
Persistent link: https://www.econbiz.de/10009730287
Saved in:
40
Delight the experts, but never dissatisfy your customers! : a multi-category study on the effects of online review source on intention to buy a new product
Plotkina, Daria
;
Munzel, Andreas
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011442338
Saved in:
41
Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping : the reciprocating role of participation
Yang, Kiseol
;
Li, Xiaoshu
;
Kim, HaeJung
;
Kim, Young Hoon
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 1-9
Persistent link: https://www.econbiz.de/10010528668
Saved in:
42
Shopping for fun or shopping to buy : is it different online and offline?
Scarpi, Daniele
;
Pizzi, Gabriele
;
Visentink, Marco
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 258-267
Persistent link: https://www.econbiz.de/10010348760
Saved in:
43
Why different motives matter in sustaining online contributions
Peddibhotla, Naren B.
- In:
Electronic commerce research and applications
12
(
2013
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010504886
Saved in:
44
Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories
Racherla, Pradeep
;
Friske, Wesley
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 548-559
Persistent link: https://www.econbiz.de/10009730149
Saved in:
45
The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales
Park, Jaehong
;
Gu, Bin
;
Lee, Hoonyoung
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009730242
Saved in:
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