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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
2
The effect of internal branding on organisational financial performance and brand loyalty : mediating role of psychological empowerment
Soleimani, Maryam
;
Dana, Leo Paul
;
Aidin, Salamzadeh
; …
- In:
Journal of Asian business and economic studies : JABES
30
(
2022
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10014287976
Saved in:
3
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
4
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
5
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
6
Enhancing internal branding outcomes through customer experience management : new empirical insights from the automotive industry
Souka, Mohamed
;
Rump, Markus
;
Löffler, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
2
,
pp. 22-34
Persistent link: https://www.econbiz.de/10014306383
Saved in:
7
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
8
Internal brand management in the public sector : the effects of internal communication, organizational practices, and PSM on employees' brand perceptions
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
Public management review
24
(
2022
)
3
,
pp. 442-465
Persistent link: https://www.econbiz.de/10013164681
Saved in:
9
Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context
Binu Raj, Asha
- In:
Asia-Pacific journal of business administration
14
(
2022
)
3
,
pp. 285-308
Persistent link: https://www.econbiz.de/10013288049
Saved in:
10
The impact of internal branding on employees' brand supporting behaviour in banking
Taku, Basetsana
;
Saini, Yvonne Kabeya
;
Abratt, Russell
- In:
Services marketing quarterly
43
(
2022
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10013178031
Saved in:
11
Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.
;
Lievens, Filip
;
Srivastava, Mukta
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
Saved in:
12
"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika
- In:
Organization : the critical journal of organization, …
25
(
2018
)
1
,
pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
Saved in:
13
Internal branding and intention to stay : an empirical study of Indian business process outsourcing sector
Kaur, Prabhjot
;
Kaur, Guneet
- In:
South Asian journal of management : SAJM
28
(
2021
)
2
,
pp. 30-55
Persistent link: https://www.econbiz.de/10012628020
Saved in:
14
Internal branding : conceptualization from a literature review and opportunities for future research
Barros-Arrieta, David
;
García-Cali, Ernesto
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10012487209
Saved in:
15
Feeling trusted and taking-charge behaviour : an internal branding perspective based on self-categorization theory
Rouzi, Abudoukadierjiang
;
Wang, Yongli
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495027
Saved in:
16
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
17
The impact of airline internal branding on work outcomes using job satisfaction as a mediator
Sung, Yung-Kun
;
Hu, Hsin-Hui Sunny
- In:
Journal of air transport management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012591796
Saved in:
18
Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund
;
Murray, John
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
Saved in:
19
Journal of Brand Management : year end review 2020
Powell, Shaun M.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 623-628
Persistent link: https://www.econbiz.de/10012304009
Saved in:
20
The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour : evidence from IT companies in Bangalore
Heggde, Githa S.
;
Tampi, Gayatri Sasi
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10012135647
Saved in:
21
Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
Saved in:
22
Determinants of brand performance : the role of internal branding
Iyer, Pramod
;
Davari, Arezoo
;
Paswan, Audhesh
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 202-216
Persistent link: https://www.econbiz.de/10011884919
Saved in:
23
Strengthening internal brand equity with brand ambassador programs : development and testing of a success factor model
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10011884942
Saved in:
24
Sponsorship as an internal branding tool and its effects on employees' identification with the brand
Hofer, Katharina
;
Grohs, Reinhard
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 266-275
Persistent link: https://www.econbiz.de/10011884957
Saved in:
25
Exploring the service profit chain in a Thai bank
Pichate Benjarongrat
;
Neal, Mark
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011636637
Saved in:
26
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
27
Managing employee attention and internal branding
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business research : JBR
79
(
2017
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011745099
Saved in:
28
How internal branding process really pays off through brand trust
Erkmen, Ezgi
;
Hancer, Murat
;
Leong, Jerrold K.
- In:
Tourism analysis : an interdisciplinary tourism & …
22
(
2017
)
3
,
pp. 309-322
Persistent link: https://www.econbiz.de/10011746820
Saved in:
29
"Brand-centred control" : a study of internal branding and normative control
Müller, Monika
- In:
Organization studies : an international …
38
(
2017
)
7
,
pp. 895-915
Persistent link: https://www.econbiz.de/10011776420
Saved in:
30
Internal stakeholders' claims on branding a state university
Dholakia, Ruby R.
- In:
Services marketing quarterly
38
(
2017
)
4
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011798686
Saved in:
31
Internal market orientation determinants of employee brand enactment
Boukis, Achilleas
;
Gounaris, Spiros
;
Lings, Ian
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 690-703
Persistent link: https://www.econbiz.de/10011801482
Saved in:
32
Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Saved in:
33
Internal brand co-creation : the experiential brand meaning cycle in higher education
Dean, Dianne
;
Arroyo-Gamez, Ramon E.
;
Pich, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3041-3048
Persistent link: https://www.econbiz.de/10011507907
Saved in:
34
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
35
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
36
An exploratory study on the impact of recruitment process outsourcing on employer branding of an organisation
Gilani, Hasan
;
Jamshed, Shabana
- In:
Strategic outsourcing : an International journal
9
(
2016
)
3
,
pp. 303-323
Persistent link: https://www.econbiz.de/10011643047
Saved in:
37
Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
Saved in:
38
Internal branding in a service industry- the case of banks in Ghana
Yeboah, Johnson
;
Ewur, George Dominic
;
Adigbo, Evelyn Delali
- In:
Inventi impact: service sector
(
2015
)
1
,
pp. 4-24
Persistent link: https://www.econbiz.de/10011377314
Saved in:
39
The role of internal branding in nonprofit brand management : an empirical investigation
Liu, Gordon
;
Chapleo, Chris
;
Ko, Wai Wai
;
Ngugi, Isaac K.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
2
,
pp. 319-339
Persistent link: https://www.econbiz.de/10010519070
Saved in:
40
Effect of internal branding on employee brand commitment and behavior in hospitality
Yang, Jen-Te
;
Wan, Chin-Sheng
;
Wu, Chi-Wei
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
4
,
pp. 267-280
Persistent link: https://www.econbiz.de/10011490039
Saved in:
41
"Do your internal branding efforts measure up?" : consumers' response to brand supporting behaviors of hospitality employees
Erkmen, Ezgi
;
Hancer, Murat
- In:
International journal of contemporary hospitality management
27
(
2015
)
5
,
pp. 878-895
Persistent link: https://www.econbiz.de/10011408127
Saved in:
42
Measuring customers' intimacy : evidence from Indonesian service-based companies
Anantadjaya, Samuel P. D.
;
Nawangwulan, Irma M.
; …
- In:
Ekonomika : međunarodni časopis za ekonomsku teoriju …
61
(
2015
)
2
,
pp. 11-28
Persistent link: https://www.econbiz.de/10011347276
Saved in:
43
Employer branding : attracting and retaining talent in financial services
Näppä, Anna
;
Farshid, Mana
;
Foster, Tim
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10010497772
Saved in:
44
Internal Branding : ein zentraler Baustein des Corporate Reputation Managements
Kreutzer, Ralf T.
-
2014
Persistent link: https://www.econbiz.de/10010412523
Saved in:
45
Behavioral branding as a customer-centric strategy
Slavova, Milanka
;
Yalman, Neva
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 396-413)
.
2013
Persistent link: https://www.econbiz.de/10009669511
Saved in:
46
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
47
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
48
Internal brand commitment, a multi-dimensional construct? : case study evidence within a collaborative independent retail network content
O'Callaghan, Edmund
- In:
The international review of retail, distribution and …
23
(
2013
)
5
,
pp. 478-492
Persistent link: https://www.econbiz.de/10010222163
Saved in:
49
Internal Branding als zentrales Handlungsfeld des Corporate Reputation Managements zur Gewinnung und Bindung von Kunden
Kreutzer, Ralf T.
- In:
Corporate Reputation Management : wirksame Strategien …
,
(pp. 205-240)
.
2012
Persistent link: https://www.econbiz.de/10009684813
Saved in:
50
Die menschliche Kraft der Marke : Bedeutung und Management der interaktionsorientierten Markenführung
Blankenberg, Nina
;
Bartsch, Silke
;
Fichtel, Sina
; …
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 53-72)
.
2011
Persistent link: https://www.econbiz.de/10009373463
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