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Online retailing
55
Online-Handel
55
Consumer behaviour
50
Konsumentenverhalten
50
E-commerce
28
Electronic Commerce
28
Internet marketing
20
Online-Marketing
20
Social Web
17
Social web
17
Beziehungsmarketing
14
Relationship marketing
14
Customer satisfaction
11
Einzelhandel
11
Internet
11
Kundenzufriedenheit
11
Retail trade
11
Viral marketing
8
Virales Marketing
8
Virtual reality
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Virtuelle Realität
8
Online consumer behaviour
7
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7
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7
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7
Advertising effects
6
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6
Werbewirkung
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5
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Interactivity
4
Marketing management
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Marketingmanagement
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Lee, Hyun-hwa
3
Kim, Minjeong
2
Lennon, Sharron J.
2
Limbu, Yam B.
2
Ma, Yoon Jin
2
Ma, Zecong
2
Peltier, James
2
Wolf, Marco
2
Yoo, Jungmin
2
Adjei, Mavis T.
1
Ahmed, Asad
1
Aleem, Aihoor
1
Altobello, Suzanne A.
1
Angel Moliner, Miguel
1
Arcand, Manon
1
Auinger, Andreas
1
Bagherzadeh, Ramin
1
Balsubramanian, Siva K.
1
Banerjee, Syagnik
1
Becker, Larissa Carine Braz
1
Bezbradica, Marija
1
Bhattarai, Ashok
1
Boostrom, Robert
1
Brettel, Malte
1
Chattaraman, Veena
1
Chatterjee, Patrali
1
Chen, Shuai
1
Chong, Sin-Er
1
Chung, Henry F. L.
1
Cirqueira, Douglas
1
Coker, Kesha K.
1
Coulter, Keith S.
1
Cummins, Shannon
1
Dahl, Andrew J
1
Drury, Lauren
1
Elsharnouby, Tamer H.
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Farhang, Maryam
1
Feinberg, Richard A.
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Fennis, Bob Michaël
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
384
Journal of business research : JBR
212
Electronic commerce research
146
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
115
International journal of electronic marketing and retailing : IJEMR
104
Journal of internet commerce
102
Information systems research : ISR
95
Management science : journal of the Institute for Operations Research and the Management Sciences
88
European journal of operational research : EJOR
76
Journal of electronic commerce research : JECR
75
Journal of retailing
73
International journal of electronic commerce : IJEC
72
International journal of retail & distribution management
68
International journal of business information systems : IJBIS
67
Journal of management information systems : JMIS
64
NBER working paper series
64
The international review of retail, distribution and consumer research
64
International journal of internet marketing and advertising : IJIMA
63
International journal of production economics
63
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
63
Electronic commerce research and applications
61
International journal of hospitality management
58
SpringerLink / Bücher
54
Transportation research / E : an international journal
53
International journal of retail and distribution management
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Cogent business & management
51
International journal of e-business research : an official publication of the Information Resources Management Association
51
Working paper / National Bureau of Economic Research, Inc.
51
Asia Pacific journal of marketing and logistics
50
International journal of consumer studies
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Electronic markets : the international journal on networked business
45
Psychology & marketing
45
Information systems and e-business management : ISeB
44
NBER Working Paper
44
Technological forecasting & social change : an international journal
44
Electronic markets : EM ; the international journal of electronic commerce and business media
41
Manufacturing & service operations management : M & SOM
40
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ECONIS (ZBW)
55
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1
Multirooming : generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Angel Moliner, Miguel
;
Tortosa-Edo, Vicent
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 349-369
Persistent link: https://www.econbiz.de/10015062109
Saved in:
2
Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intellig...
Zimmermann, Robert
;
Mora, Daniel
;
Cirqueira, Douglas
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 273-298
Persistent link: https://www.econbiz.de/10014313367
Saved in:
3
Do sensory reviews make more sense? : the mediation of objective perception in online review helpfulness
Lopez, Alberto
;
Garza, Ricardo
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 438-456
Persistent link: https://www.econbiz.de/10013286435
Saved in:
4
In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
Saved in:
5
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
Saved in:
6
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
7
Effects of relational embeddedness on users' intention to participate in value co-creation of social e-commerce platforms
Xiao, Liang
;
Wang, Jiawei
;
Wei, Xinyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 410-429
Persistent link: https://www.econbiz.de/10015062120
Saved in:
8
Virtual ideality vs. virtual authenticity : exploring the role of social signals in interactive marketing
Sun, Chunhua
;
Ye, Chenhui
;
Li, Changdan
;
Liu, Yezheng
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 430-445
Persistent link: https://www.econbiz.de/10015062124
Saved in:
9
From tech to touch : self-concept and testimonials in AR try-on versus website
Aleem, Aihoor
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
3
,
pp. 446-462
Persistent link: https://www.econbiz.de/10015062420
Saved in:
10
CEO vs. celebrity : the effect of streamer types on consumer engagement in brands' self-built live-streaming
Wei, Keshan
;
Xi, Wanyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 631-647
Persistent link: https://www.econbiz.de/10015062835
Saved in:
11
Social commerce in the social media age : understanding how interactive commerce enhancements navigate app continuance intention
Chong, Sin-Er
;
Ng, Siew Imm
;
Norazlyn Kamal Basha
;
Lim …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 865-899
Persistent link: https://www.econbiz.de/10015062985
Saved in:
12
Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James
;
Dahl, Andrew J
;
Drury, Lauren
;
Khan, Tracy
- In:
Journal of research in interactive marketing : …
18
(
2024
)
5
,
pp. 900-944
Persistent link: https://www.econbiz.de/10015062986
Saved in:
13
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
14
The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Li, Hongliu
;
Xingyuan, Wang
;
Wang, Shuyang
;
Zhou, Wenkai
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 126-139
Persistent link: https://www.econbiz.de/10013536285
Saved in:
15
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
16
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
17
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
18
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
19
How perceived interactivity affects consumers' shopping intentions in live stream commerce : roles of immersion, user gratification and product involvement
Joo, Eunsin
;
Yang, Jing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 754-772
Persistent link: https://www.econbiz.de/10014428170
Saved in:
20
Does congruency matter for online green demarketing campaigns? : examining the effects of retargeting display ads embedded in different browsing contexts
Yoon, Hye Jin
;
Lee, Yoon-Joo
;
Sun, Shuoya
;
Joo, Jinho
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 882-900
Persistent link: https://www.econbiz.de/10014428184
Saved in:
21
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
22
Does product display quantity increase purchase intention? : the mediation of diminished pain of payment
Guo, Tengfei
;
Zhong, Shiquan
;
Wang, Xuelian
;
Li, Geng
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 101-117
Persistent link: https://www.econbiz.de/10012880168
Saved in:
23
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
24
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
25
Consumer characteristics as drivers of online information searches
Gallant, Isabelle
;
Arcand, Manon
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10011699246
Saved in:
26
Digitalization in retailing : moving beyond e-commerce
Radon, Anita
(
ed.
);
Richard, James E.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011813269
Saved in:
27
Need for touch and two-way communication in e-commerce
Lee, Yun Jung
;
Yang, Sujin
;
Johnson, Zachary
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10011813283
Saved in:
28
A QoS-sensitive model for e-commerce customer behavior
Ghavamipoor, Hoda
;
Galpayegani, S. Alireza Hashemi
; …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 380-397
Persistent link: https://www.econbiz.de/10011813290
Saved in:
29
C2C value creation : social anxiety and retail environment
Becker, Larissa Carine Braz
;
Santos, Cristiane Pizzutti dos
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 398-415
Persistent link: https://www.econbiz.de/10011813293
Saved in:
30
Impulse buying tendencies among online shoppers in Sweden
Styvén, Maria
;
Foster, Tim
;
Wallström, Åsa
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011813332
Saved in:
31
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from internet users in India
Ahmed, Asad
;
Rahman, Obaidur
;
Khan, Mohammed Naved
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 246-267
Persistent link: https://www.econbiz.de/10011779157
Saved in:
32
Technology readiness, perceived ubiquity and M-commerce adoption : the moderating role of privacy
Roy, Subhadip
;
Moorthi, Y. L. R.
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 268-295
Persistent link: https://www.econbiz.de/10011779160
Saved in:
33
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
Saved in:
34
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
35
The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape
Yang, Kiseol
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011302396
Saved in:
36
Customer participation in online co-creation experience : the role of e-service quality
Elsharnouby, Tamer H.
;
Mahrous, Abeer A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 313-336
Persistent link: https://www.econbiz.de/10011456271
Saved in:
37
"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia
;
Sandberg, Birgitta
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
Saved in:
38
Virtual shopping agents : persona effects for older users
Chattaraman, Veena
;
Kwon, Wi-suk
;
Gilbert, Juan E.
;
Li, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
Saved in:
39
Consumers' preference fit and ability to express preferences in the use of online mass customization
Moon, Heekang
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 124-143
Persistent link: https://www.econbiz.de/10010387376
Saved in:
40
Consumer responses toward online review manipulation
Ma, Yoon Jin
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 224-244
Persistent link: https://www.econbiz.de/10010410381
Saved in:
41
Consumer behavior in the online context
Cummins, Shannon
;
Peltier, James
;
Schibrowsky, John A.
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
Saved in:
42
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
Saved in:
43
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
44
Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
Saved in:
45
Perceived ethics of online retailers and consumer behavioral intentions : the mediating roles of trust and attitude
Limbu, Yam B.
;
Wolf, Marco
;
Lunsford, Dale
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 133-154
Persistent link: https://www.econbiz.de/10009630757
Saved in:
46
Consumer perceptions of online consumer product and service reviews : focusing on information processing confidence and susceptibility to peer influence
Lee, Hyun-hwa
;
Ma, Yoon Jin
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 110-132
Persistent link: https://www.econbiz.de/10009630758
Saved in:
47
Deal or no Deal? : how number of buyers, purchase limit, and time-to-expiration impact purchase decisions on group buying websites
Coulter, Keith S.
;
Roggeveen, Anne
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009630760
Saved in:
48
Consumers' perceptions of online ethics and its effects on satisfaction and loyalty
Limbu, Yam B.
;
Wolf, Marco
;
Lunsford, Dale L.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10009129932
Saved in:
49
Experience, comfort, and privacy concerns : antecedents of online spending
Spake, Deborah F.
;
Finney, R. Zachary
;
Joseph, Mathew
- In:
Journal of research in interactive marketing : …
5
(
2011
)
1
,
pp. 5-28
Persistent link: https://www.econbiz.de/10009129946
Saved in:
50
Effects of site design on consumer emotions: role of product involvement
Ha, Young
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
4
(
2010
)
2
,
pp. 80-96
Persistent link: https://www.econbiz.de/10003991295
Saved in:
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