//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Retailer coupons"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
300
Loyalty program
300
Beziehungsmarketing
199
Relationship marketing
198
Consumer behaviour
192
Konsumentenverhalten
192
Loyalty programs
48
Einzelhandel
47
Retail trade
47
Customer satisfaction
46
Kundenzufriedenheit
46
Sales promotion
35
Verkaufsförderung
35
Rabatt
29
Rebate
29
Preismanagement
24
Pricing strategy
24
Kundenbindung
22
Theorie
22
Theory
22
Marketing management
21
Marketingmanagement
21
Dienstleistungsqualität
20
Service quality
20
Online retailing
19
Online-Handel
19
Internet marketing
18
Online-Marketing
18
Hotel industry
17
Hotellerie
17
Brand management
15
Markenführung
15
Mobile communications
15
Mobilkommunikation
15
loyalty programs
15
Customer retention
14
loyalty program
14
Mobile Business
12
Mobile business
12
Mobile marketing
12
more ...
less ...
Online availability
All
Undetermined
Free
135
Type of publication
All
Article
276
Book / Working Paper
24
Type of publication (narrower categories)
All
Article in journal
265
Aufsatz in Zeitschrift
265
Aufsatz im Buch
11
Book section
11
Hochschulschrift
9
Arbeitspapier
5
Working Paper
5
Graue Literatur
4
Non-commercial literature
4
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Lehrbuch
1
Textbook
1
Thesis
1
more ...
less ...
Language
All
English
281
German
19
Author
All
Mattila, Anna S.
6
Tanford, Sarah
6
Zolfaghari, Saeed
6
Bazargan, Amirhossein
5
Bijmolt, Tammo H. A.
5
Yang, Morgan X.
5
Yu, Irina Y.
5
Baloglu, Seyhmus
4
Banik, Shanta
4
Chan, Haksin
4
Hwang, Yoo Hee
4
Ieva, Marco
4
Karray, Salma
4
Krafft, Manfred
4
Rabbanee, Fazlul K.
4
Steinhoff, Lena
4
Viswanathan, Vijay
4
Zeng, Kevin J.
4
Bhardwaj, Renu
3
Breugelmans, Els
3
Chun, So Yeon
3
Li, Zonghuo
3
Lin, Tin-Chun
3
Liu-Thompkins, Yuping
3
Mimouni Chaabane, Aïda
3
Noble, Stephanie M.
3
Pandey, Neeraj
3
Park, Young-Hoon
3
Pez, Virginie
3
Ramaseshan, B.
3
Ranzinger, Alexandra
3
Sajtos, Laszlo
3
Sesé, F. Javier
3
Soni, Pavleen
3
Yang, Wensheng
3
Ziliani, Cristina
3
Ahn, Sun Joo
2
Baker, Melissa A.
2
Berezan, Orie
2
Bombaij, Nick J. F.
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
Published in...
All
Journal of retailing and consumer services
27
Journal of business research : JBR
16
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Journal of retailing
7
International journal of contemporary hospitality management
5
Journal of travel and tourism marketing
5
Marketing letters : a journal of research in marketing
5
The journal of services marketing
5
Asia Pacific journal of marketing and logistics
4
European journal of operational research : EJOR
4
Information systems research : ISR
4
International journal of production research
4
The Cornell hospitality quarterly
4
The service industries journal
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
International journal of production economics
3
Journal of hospitality marketing & management
3
Journal of revenue and pricing management
3
Kundenmanagement & Electronic Commerce
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science
3
Predicting trends and building strategies for consumer engagement in retail environments
3
Psychology & marketing
3
Service business
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Applied Marketing Science / Angewandte Marketingforschung
2
BestMasters
2
Business horizons
2
Discussion paper / Centre for Economic Policy Research
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of economics and business research : IJEBR
2
International journal of electronic customer relationship management : IJECRM
2
International journal of industrial organization
2
Journal of consumer behaviour : an international research review
2
more ...
less ...
Source
All
ECONIS (ZBW)
300
Showing
1
-
50
of
300
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
2
Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda
;
Pez, Virginie
;
Butori, Raphaëlle
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10014513270
Saved in:
3
Credit card churning customers, endowed loyalty, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
4
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
5
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
6
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
7
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
8
In-app coupons versus group-coupons : the impact of mobile marketing strategies on mobile application adoption
Wang, Xia
;
Fu, Ning
;
Li, Yiding
;
Liu, Dong
- In:
Journal of global marketing
37
(
2024
)
3
,
pp. 159-174
Persistent link: https://www.econbiz.de/10015050008
Saved in:
9
Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.
;
Bowen, John T.
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
Saved in:
10
Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value
Ebrahimi, Abolghasem
;
Askarifar, Kazem
;
Nikbakht, Amin
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 808-825
Persistent link: https://www.econbiz.de/10015061269
Saved in:
11
Digitalization of loyalty : impacts of mobile technology on reward redemption and engagement level
Son, Yoonseock
;
Oh, Wonseok
- In:
Journal of management information systems : JMIS
40
(
2023
)
4
,
pp. 1301-1327
Persistent link: https://www.econbiz.de/10014582583
Saved in:
12
Gamification in loyalty programs : impact on intrinsic motivation and consumers' needs for competence and relatedness
Oliveira, João
;
Pires, Paulo Botelho
- In:
Promoting organizational performance through 5G and …
,
(pp. 122-142)
.
2023
Persistent link: https://www.econbiz.de/10013475277
Saved in:
13
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
14
Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
Saved in:
15
Dynamic coupon targeting using batch deep reinforcement learning : an application to livestream shopping
Liu, Xiao
- In:
Marketing science
42
(
2023
)
4
,
pp. 637-658
Persistent link: https://www.econbiz.de/10014317636
Saved in:
16
Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
Saved in:
17
Does status demotion in hierarchical loyalty programs foster relationship fading?
Banik, Shanta
;
Rabbanee, Fazlul K.
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1087-1102
Persistent link: https://www.econbiz.de/10014333597
Saved in:
18
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
19
Which loyalty program do customers prefer : a coalition program or a single-firm program?
Shirai, Miyuri
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 563-573
Persistent link: https://www.econbiz.de/10014276931
Saved in:
20
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
21
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
22
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
23
A study of loyalty programs in the Chinese market : the impacts of reward type, reward characteristic and product involvement
Zhang, Jun
;
Wang, Jingwen
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 908-919
Persistent link: https://www.econbiz.de/10014285918
Saved in:
24
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
25
Modeling customer satisfaction's impact on loyalty : insights for customer-centric resource allocation
Li, Yinxing
;
Xing, Aijing
;
Terui, Nobuhiko
- In:
Service science
15
(
2023
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014293788
Saved in:
26
Customer retention using loyalty cards program
Thomas, Nyagarama Omboga
;
Sapna Singh
;
Gangwar, Mohit
- In:
International journal of business innovation and …
30
(
2023
)
2
,
pp. 200-217
Persistent link: https://www.econbiz.de/10014293944
Saved in:
27
Redesigning loyalty marketing for a better world : the impact of green loyalty programs on perceived value
Flacandji, Michaël
;
Passebois-Ducros, Juliette
;
Ieva, Marco
- In:
Journal of service theory and practice
33
(
2023
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10014302355
Saved in:
28
A readiness assessment framework for the adoption of 5G based smart-living services
Stojanović, Mirjana
;
Radenković, Miloš
;
Popović, …
- In:
Information systems and e-business management : ISeB
21
(
2023
)
2
,
pp. 389-413
Persistent link: https://www.econbiz.de/10014322087
Saved in:
29
Designing for loyalty programme effectiveness in the financial services industry
Fourie, Sonja
;
Goldman, Michael
;
McCall, Michael
- In:
Journal of financial services marketing
28
(
2023
)
3
,
pp. 502-525
Persistent link: https://www.econbiz.de/10014336232
Saved in:
30
Geo-fencing or geo-conquesting? : a strategic analysis of location-based coupon under different market structures
Ding, Long
;
Liu, Peng
;
Hu, Sen
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014338105
Saved in:
31
The easier you get it, the less you cherish it? : research on the influence of coupon issuing methods on consumers from the perspective of psychological ownership
Yu, Zhenpeng
;
Zeng, Hui
;
Hao, Liaogang
- In:
The service industries journal
43
(
2023
)
13/14
,
pp. 962-988
Persistent link: https://www.econbiz.de/10014338630
Saved in:
32
How gamified online loyalty programs enable and facilitate value co-creation : a case study within a sports-related service context
Dreher, Frederic
;
Ströbel, Tim
- In:
Journal of service theory and practice
33
(
2023
)
5
,
pp. 671-696
Persistent link: https://www.econbiz.de/10014339772
Saved in:
33
Optimal distribution strategy of coupons on e-commerce platforms : sufficient or scarce?
Hu, Li
;
Zhang, Mengwei
;
Wen, Xin
- In:
International journal of production economics
266
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014440082
Saved in:
34
The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
Saved in:
35
The theory-practice research gains from big data : evidence from hospitality loyalty programs
Rita, Paulo
;
Tiago, Maria Teresa Borges
;
Caetano, Joana
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4486-4501
Persistent link: https://www.econbiz.de/10014430130
Saved in:
36
Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
37
Determinants of loyalty programmes and their impact on store patronage
Kolte, Ashutosh
;
Veer, Nitin
;
Mahajan, Yogesh
;
Siggia, Dario
- In:
Journal of Asia Business Studies
17
(
2023
)
5
,
pp. 911-926
Persistent link: https://www.econbiz.de/10014432773
Saved in:
38
Airline and hotel loyalty programme diversity and choice : effects of personality, cultural, and socio-demographic factors
Su, Yu
;
Lee, Craig
;
Lovelock, Brent
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 653-677
Persistent link: https://www.econbiz.de/10014447621
Saved in:
39
Proactive walking and overbooking with class dependent walk-out costs
Liang, Shuwen
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
64
(
2023
)
4
,
pp. 454-459
Persistent link: https://www.econbiz.de/10014381533
Saved in:
40
What can monitoring our bank account cash flows say about our loyalty cards?
Apergis, Emmanuel
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10013483436
Saved in:
41
Differentiated premium membership mechanism in platform competition
Hu, Li
;
Du, Shaofu
;
Wang, Lei
;
Tang, Wenzhi
- In:
International journal of production research
61
(
2023
)
2
,
pp. 649-667
Persistent link: https://www.econbiz.de/10013531035
Saved in:
42
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
43
Is it time for marketing to reappraise B2C relationship management? : the emergence of a new loyalty paradigm through blockchain technology
Treiblmaier, Horst
;
Petrozhitskaya, Elena
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014287548
Saved in:
44
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
Saved in:
45
Exploring the effects of status demotion in hierarchical loyalty programs
Banik, Shanta
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10014305081
Saved in:
46
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
47
Value preferences for rewards and loyalty programs of South African financial institutions
Coetzee, Johan
;
Raubenheimer, Louis
- In:
International journal of economics and business …
26
(
2023
)
4
,
pp. 530-556
Persistent link: https://www.econbiz.de/10015063234
Saved in:
48
The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10013163680
Saved in:
49
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
50
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->