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Loyalty programs
Kundenbindungsprogramm
886
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886
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464
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461
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419
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419
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Journal of business research : JBR
10
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8
Journal of the Academy of Marketing Science
6
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4
Marketing letters : a journal of research in marketing
4
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2
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ECONIS (ZBW)
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1
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
2
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
3
Comparison of generational loyalty models and loyalty programs for Millennial, Generation X, and Baby Boomer hotel customers
Whalen, Elizabeth A.
;
Bowen, John T.
;
Baloglu, Seyhmus
- In:
Journal of hospitality and tourism insights
7
(
2024
)
4
,
pp. 2328-2346
Persistent link: https://www.econbiz.de/10015053384
Saved in:
4
Designing and evaluating insurance customer loyalty programs for different customer groups based on their lifetime value
Ebrahimi, Abolghasem
;
Askarifar, Kazem
;
Nikbakht, Amin
- In:
Journal of financial services marketing
29
(
2024
)
3
,
pp. 808-825
Persistent link: https://www.econbiz.de/10015061269
Saved in:
5
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
6
Need for distinction moderates customer responses to preferential treatment
Pontes, Vivian
;
Greer, Dominique A.
;
Pontes, Nicolas
; …
- In:
The journal of services marketing
37
(
2023
)
4
,
pp. 409-419
Persistent link: https://www.econbiz.de/10014276916
Saved in:
7
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
8
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
9
Customer happiness as a function of perceived loyalty program benefits : a quantile regression approach
Agarwal, Reeti
;
Mehrotra, Ankit
;
Misra, Dheeraj
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209461
Saved in:
10
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
11
Uncovering the relationship between revenue management and hotel loyalty programs
Lentz, Melissa
;
Berezan, Orie
;
Raab, Carola
- In:
Journal of revenue and pricing management
21
(
2022
)
3
,
pp. 306-320
Persistent link: https://www.econbiz.de/10013258162
Saved in:
12
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
13
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
14
Surveillance capitalism in the middle east retail sector
Alharthi, Amal
;
Cortese, Corinne
;
Moerman, Lee
;
Tanima, …
- In:
Critical perspectives on accounting : an international …
87
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013549913
Saved in:
15
Leveraging loyalty programs using competitor based targeting
Taylor, Wayne
;
Hollenbeck, Brett
- In:
Quantitative marketing and economics : QME
19
(
2021
)
3/4
,
pp. 417-455
Persistent link: https://www.econbiz.de/10012818139
Saved in:
16
Do preferences for private labels respond to supermarket loyalty programs?
Flórez A., Jorge Hernán
- In:
Journal of economic behavior & organization : JEBO
188
(
2021
),
pp. 183-208
Persistent link: https://www.econbiz.de/10012658710
Saved in:
17
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
18
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
Bies, Suzanne M. T. A.
;
Bronnenberg, Bart J.
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 877-899
Persistent link: https://www.econbiz.de/10013191806
Saved in:
19
Loyalty programs as travel companions : complementary service features across customer journey stages
Steinhoff, Lena
;
Zondag, Marcellis M.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 70-82
Persistent link: https://www.econbiz.de/10012509301
Saved in:
20
Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
Computational management science
18
(
2021
)
1
,
pp. 99-124
Persistent link: https://www.econbiz.de/10012487049
Saved in:
21
Three decades of research on loyalty programs : a literature review and future research agenda
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
- In:
Journal of business research : JBR
124
(
2021
),
pp. 179-197
Persistent link: https://www.econbiz.de/10012493981
Saved in:
22
Refocusing loyalty programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
23
Tactical use of rewards to enhance loyalty program effectiveness
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 505-520
Persistent link: https://www.econbiz.de/10012494691
Saved in:
24
The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs
Wang, Jiexin
;
Lalwani, Ashok K.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 580-596
Persistent link: https://www.econbiz.de/10012152464
Saved in:
25
Status demotion in hierarchical loyalty programs and its effects on switching : identifying mediators an moderators in the Chinese context
Banik, Shanta
;
Gao, Yongqiang
;
Rabbanee, Fazlul K.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 125-134
Persistent link: https://www.econbiz.de/10011980730
Saved in:
26
How hospitality brands grow : what hospitality marketers should know about Andrew Ehrenberg's work (invited paper for "luminaries" special issue of International Journal of Hospita...
Lynn, Michael
- In:
International journal of hospitality management
76
(
2019
)
2
,
pp. 70-80
Persistent link: https://www.econbiz.de/10011982129
Saved in:
27
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
Saved in:
28
Social media, customers' experience, and hotel loyalty programs
Sánchez-Casado, Noelia
;
Artal Tur, Andrés
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10012005718
Saved in:
29
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
30
Consumer motivation for reward pursuit : a culture-based and progress-based model of loyalty program effectiveness
Yang, Morgan X.
;
Chan, Haksin
;
Yu, Irina Y.
;
Fock, Henry
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 255-268
Persistent link: https://www.econbiz.de/10012201033
Saved in:
31
Can the label "member" in a loyalty program context boost customer satisfaction?
Söderlund, Magnus
- In:
The international review of retail, distribution and …
29
(
2019
)
3
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012209287
Saved in:
32
Competing with loyalty : how to design successful customer loyalty reward programs
Nastasoiu, Alina
;
Vandenbosch, Mark B.
- In:
Business horizons
62
(
2019
)
2
,
pp. 207-214
Persistent link: https://www.econbiz.de/10011995687
Saved in:
33
Are loyalty program members really engaged? : measuring customer engagement with loyalty programs
Bruneau, Virginie
;
Swaen, Valérie
;
Zidda, Pietro
- In:
Journal of business research : JBR
91
(
2018
),
pp. 144-158
Persistent link: https://www.econbiz.de/10011902864
Saved in:
34
"Buy n times, get one free" loyalty cards : are they profitable for competing firms? : a game theoretic analysis
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
European journal of operational research : EJOR
265
(
2018
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10011811462
Saved in:
35
What loyal women (and men) want : the role of gender and loyalty program characteristics in driving store loyalty
Vilches-Montero, Sonia
;
Pandit, Ameet
;
Bravo-Olavarria, …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 64-70
Persistent link: https://www.econbiz.de/10011904321
Saved in:
36
Customers' relationship with their grocery store : direct and moderating effects from store format and loyalty programs
Filipe, Sandra
;
Marques, Susana Henriques
;
Salgueiro, …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 78-88
Persistent link: https://www.econbiz.de/10011729723
Saved in:
37
Modeling reward expiry for loyalty programs in a competitive market
Bazargan, Amirhossein
;
Karray, Salma
;
Zolfaghari, Saeed
- In:
International journal of production economics
193
(
2017
),
pp. 352-364
Persistent link: https://www.econbiz.de/10011758455
Saved in:
38
"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda
;
Pez, Virginie
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
Saved in:
39
Towards digital loyalty programs : insights from customer medium preference segmentation
Ieva, Marco
;
Ziliani, Cristina
- In:
International journal of retail & distribution management
45
(
2017
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10011620418
Saved in:
40
The effect of loyalty program fees on program perceptions and engagement
Ashley, Christy
;
Gillespie, Erin A.
;
Noble, Stephanie M.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 964-973
Persistent link: https://www.econbiz.de/10011436382
Saved in:
41
Leveraging loyalty programs to build custome-company identification
Brashear-Alejandro, Thomas
;
Kang, Jun
;
Groza, Mark D.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1190-1198
Persistent link: https://www.econbiz.de/10011440269
Saved in:
42
Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh, S.
;
Sarkar, Abhigyan
;
Pradhan, Sudeepta
- In:
Management research review
39
(
2016
)
8
,
pp. 879-898
Persistent link: https://www.econbiz.de/10011534315
Saved in:
43
Does the reward match the effort for loyalty program members?
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011556593
Saved in:
44
Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective
Julian, Craig C.
;
Ahmed, Zafar U.
;
Che Aniza Che Wel
; …
- In:
Journal of transnational management : the official …
21
(
2016
)
3
,
pp. 101-114
Persistent link: https://www.econbiz.de/10011564257
Saved in:
45
Price discrimination through multi-level loyalty programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
46
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
47
Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers
Colliander, Jonas
;
Söderlund, Magnus
;
Szugalski, Stefan
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 162-171
Persistent link: https://www.econbiz.de/10011523178
Saved in:
48
Casino marketing, problem gamblers or loyal customers?
Prentice, Catherine
;
Wong, IpKin Anthony
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2084-2092
Persistent link: https://www.econbiz.de/10011373152
Saved in:
49
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
50
Reward me, charity, or both? : the impact of fees and benefits in loyalty programs
Eason, C. Clifton
;
Bing, Mark N.
;
Smothers, Jack
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011313599
Saved in:
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