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~subject:"Virales Marketing"
~subject:"Experiment"
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Virales Marketing
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2
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Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
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1
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin
;
Kim, Jung-Hwan
;
Kim, Minjeong
;
Park, Minjung
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Saved in:
2
"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
Saved in:
3
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
4
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
5
Mind the fake reviews! : protecting consumers from deception through persuasion knowledge acquisition
Costa Filho, Murilo Carrazedo
;
Rafael, Diego Nogueira
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013534273
Saved in:
6
The importance of being earnest : mandatory vs. voluntary disclosure of incentives for online product reviews
Cui, Geng
;
Chung, Yuho
;
Peng, Ling
;
Zheng, Wanyi
- In:
Journal of business research : JBR
141
(
2022
),
pp. 633-645
Persistent link: https://www.econbiz.de/10013168006
Saved in:
7
The influence of social media eWOM information on purchase intention
Leong, Choi-Meng
;
Loi, Alexa Min-Wei
;
Woon, Steve
- In:
Journal of marketing analytics : JMA
10
(
2022
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10013258523
Saved in:
8
Consistent comments and vivid comments in hotels' online information adoption : which matters more?
Liu, Huiyue
;
Peihan, Guo
;
Haiwen, Yin
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014227655
Saved in:
9
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
10
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
11
How fakes make it through : the role of review features versus consumer characteristics
Azimi, Shabnam
;
Chan, Kwong
;
Krasnikov, Alexander
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 523-537
Persistent link: https://www.econbiz.de/10013399718
Saved in:
12
The effect of pictures in online consumer reviews on product evaluation : a study based on positive reviews of attractiveness-relevant products
Wu, Ruijuan
;
Hu, Yixiao
;
Li, Peiyu
- In:
Journal of contemporary marketing science
5
(
2022
)
2
,
pp. 158-175
Persistent link: https://www.econbiz.de/10013440259
Saved in:
13
Does information disclosure improve consumer knowledge? : evidence from a randomized experiment of restaurant menu calorie labels
Cawley, John H.
;
Susskind, Alex
;
Willage, Barton
- In:
American Journal of Health Economics : AJHE official …
7
(
2021
)
4
,
pp. 427-456
Persistent link: https://www.econbiz.de/10012694592
Saved in:
14
Learning judgment benchmarks of customers from online reviews
Wu, Xingli
;
Liao, Huchang
- In:
OR spectrum : quantitative approaches in management
43
(
2021
)
4
,
pp. 1125-1157
Persistent link: https://www.econbiz.de/10012664101
Saved in:
15
Extremely negative ratings and online consumer review helpfulness : the moderating role of product quality signals
Filieri, Raffaele
;
Raguseo, Elisabetta
;
Vitari, Claudio
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 699-717
Persistent link: https://www.econbiz.de/10012492573
Saved in:
16
Impacts of online consumer reviews on a dual-channel supply chain
Yang, Wenjuan
;
Zhang, Jiantong
;
Yan, Hong
- In:
Omega : the international journal of management science
101
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494677
Saved in:
17
Examining the impact of review tag function on product evaluation and information perception of popular products
Bao, Zhuolan
;
Li, Wenwen
;
Yin, Pengzhen
;
Chau, Michael
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 517-539
Persistent link: https://www.econbiz.de/10012616929
Saved in:
18
Digitization and pre-purchase information : the causal and welfare impacts of reviews and crowd ratings
Reimers, Imke
;
Waldfogel, Joel
- In:
American economic review
111
(
2021
)
6
,
pp. 1944-1971
Persistent link: https://www.econbiz.de/10012546658
Saved in:
19
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
20
Foreign product preference among Indian consumers : the role of product reviews, word of mouth and quality of shared information
Lohan, Amanish
;
Ganguly, Anirban
;
Kumar, Chitresh
; …
- In:
Journal of information & knowledge management : JIKM
20
(
2021
)
4
,
pp. 2150048-1-2150048-22
Persistent link: https://www.econbiz.de/10012669575
Saved in:
21
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
22
Which reviewers are honest and caring? : the effect of constructive and prosocial information on the perceived credibility of online reviews
Yan, Liping
;
Hua, Changhua
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013327965
Saved in:
23
Determinants and impact of online reviews on product satisfaction
Changchit, Chuleeporn
;
Klaus, Tim
- In:
Journal of internet commerce
19
(
2020
)
1
,
pp. 82-102
Persistent link: https://www.econbiz.de/10012179617
Saved in:
24
Visual information impacting electronic word of mouth adoption : mediating role of perceived eWOM review credibility
Kaur, Kulwinder
;
Singh, Tejinderpal
- In:
International journal of Indian culture and business …
21
(
2020
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10012284774
Saved in:
25
How to make effective product review videos : the influence of depth, frame, and disposition on consumers
Ghosh, Tathagata
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 73-92
Persistent link: https://www.econbiz.de/10012427423
Saved in:
26
The influence of online reviews on restaurants : the roles of review valence, platform, and credibility
Lohuizen, Anne-Wil van
;
Trujillo-Barrera, Andres
- In:
Journal of agricultural & food industrial organization
18
(
2020
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012301092
Saved in:
27
The more interactivity the better? : investigating interactivity, task complexity, and product knowledge in online purchase decisions
Tang, Fengchun
- In:
Information technology and management
21
(
2020
)
3
,
pp. 179-189
Persistent link: https://www.econbiz.de/10012310190
Saved in:
28
The adoption of online product information : cognitive and affective evaluations
Kang, Tsan-Ching
;
Hung, Shin-Yuan
;
Huang, Albert H.
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 373-403
Persistent link: https://www.econbiz.de/10012312282
Saved in:
29
Negative information, cognitive load, and taste perceptions
Hansen, Håvard
;
Melbye, Elisabeth Lind
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
3
,
pp. 185-196
Persistent link: https://www.econbiz.de/10012244718
Saved in:
30
The effect of online reviews on product sales : a joint sentiment-topic analysis
Li, Xiaolin
;
Wu, Chaojiang
;
Mai, Feng
- In:
Information & management : the internat. journal of …
56
(
2019
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10011997619
Saved in:
31
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
32
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
33
Online product reviews-triggered dynamic pricing : theory and evidence
Feng, Juan
;
Li, Xin
;
Zhang, Xiaoquan
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1107-1123
Persistent link: https://www.econbiz.de/10012153310
Saved in:
34
Food imagery and transparency in product packaging
Simmonds, Gregory
;
Spence, Charles
- In:
Multisensory packaging : designing new product experiences
,
(pp. 49-77)
.
2019
Persistent link: https://www.econbiz.de/10011958969
Saved in:
35
Manufactured opinions : the effect of manipulating online product reviews
Zhuang, Mengzhou
;
Cui, Geng
;
Peng, Ling
- In:
Journal of business research : JBR
87
(
2018
),
pp. 24-35
Persistent link: https://www.econbiz.de/10011866501
Saved in:
36
The impact of online product reviews on product returns
Sahoo, Nachiketa
;
Dellarocas, Chrysanthos
;
Srinivasan, Shuba
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 723-738
Persistent link: https://www.econbiz.de/10011929300
Saved in:
37
The presentation format of review score information influences consumer preferences through the attribution of outlier reviews
Camilleri, Adrian R.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011743750
Saved in:
38
Online product review, product knowledge, attitude, and online purchase behavior
Ching Seng Yap
;
Mor Yang Ong
;
Ahmad, Rizal
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011729761
Saved in:
39
Positively useless : irrelevant negative information enhances positive impressions
Shoham, Meyrav
;
Moldovan, Sarit
;
Steinhart, Yael
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011707313
Saved in:
40
Examining customer responses to fake online reviews : the role of suspicion and product knowledge
Ren, Jie
;
Ozturk, Pinar
;
Luo, Shoufu
- In:
Internetworked world : 15th Workshop on e-Business, WeB …
,
(pp. 177-184)
.
2017
Persistent link: https://www.econbiz.de/10011758952
Saved in:
41
Does nutrition information contribute to grocery shoppers' willingness to pay?
Ran, Tao
;
Yue, Chengyan
;
Rihn, Alicia
- In:
Journal of food products marketing
23
(
2017
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10011799719
Saved in:
42
When online reviews meet sales volume information : is more or accurate information always better?
Liu, Yang
;
Feng, Juan
;
Liao, Xiuwu
- In:
Information systems research : ISR
28
(
2017
)
4
,
pp. 723-743
Persistent link: https://www.econbiz.de/10011791205
Saved in:
43
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie
;
Teng, Lefa
;
Yu, Ying
;
Yu, Xueer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
Saved in:
44
The impact of online reviews on attitude changes : the differential effects of review attributes and consumer knowledge
Lee, Seung Hyun
;
Ro, Heejung
- In:
International journal of hospitality management
56
(
2016
),
pp. 1-9
Persistent link: https://www.econbiz.de/10011520926
Saved in:
45
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
46
Online review helpfulness : role of qualitative factors
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 1006-1017
Persistent link: https://www.econbiz.de/10011602994
Saved in:
47
Information customization and food choice
Balcombe, Kelvin G.
;
Fraser, Iain M.
;
Lowe, Ben
; …
- In:
American journal of agricultural economics
98
(
2016
)
1
,
pp. 54-73
Persistent link: https://www.econbiz.de/10011580334
Saved in:
48
How does probability impact consumers' choice? : the case of online reviews
Fagerstrøm, Asle
;
Ghinea, Gheorghita
;
Sydnes, Lars
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 331-336
Persistent link: https://www.econbiz.de/10011586793
Saved in:
49
The influence of information cascades on online purchase behaviors of search and experience products
Liu, Qihua
;
Huang, Shan
;
Zhang, Liyi
- In:
Electronic commerce research
16
(
2016
)
4
,
pp. 553-580
Persistent link: https://www.econbiz.de/10011598932
Saved in:
50
Healthy choice : the effect of simplified point-of-sale nutritional information on consumer food choice behavior
Nikolova, Hristina
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 817-835
Persistent link: https://www.econbiz.de/10011421726
Saved in:
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