//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~type_genre:"Article in journal"
~subject:"Rabatt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsförderung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Rabatt
Sales promotion
477
Verkaufsförderung
477
Consumer behaviour
312
Konsumentenverhalten
312
Preismanagement
134
Pricing strategy
134
Einzelhandel
100
Retail trade
100
Online retailing
63
Online-Handel
63
Internet marketing
54
Online-Marketing
54
Advertising effects
53
Werbewirkung
53
Beziehungsmarketing
51
Relationship marketing
51
Rebate
48
Advertising
45
Theorie
45
Theory
45
Werbung
44
Marketing management
40
Marketingmanagement
40
Low-cost strategy
38
Niedrigpreisstrategie
38
Brand management
37
Markenführung
37
Selling
36
Verkauf
36
E-commerce
34
Electronic Commerce
34
Kundenbindungsprogramm
34
Loyalty program
34
Salespeople
28
Verkaufspersonal
28
promotion
24
USA
23
United States
23
Viral marketing
23
more ...
less ...
Online availability
All
Undetermined
Free
4
Type of publication
All
Article
48
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
48
Hochschulschrift
2
Language
All
English
48
Author
All
Kukar-Kinney, Monika
3
Bhatt, Siddharth Harshkant
2
Carlson, Jeffrey R.
2
Cheng, Andong
2
Gauri, Dinesh Kumar
2
Li, Zonghuo
2
Skiera, Bernd
2
Aigner, Andreas
1
Aspara, Jaakko
1
Attari, Amin
1
Aydinli, Aylin
1
Bagchi, Rajesh
1
Banerjee, Somak
1
Barrio-García, Salvador del
1
Baskin, Ernest
1
Berger, Paul D.
1
Bertini, Marco
1
Biswas, Abhijit
1
Broekmeulen, R. A. C. M.
1
Büyükdağ, Naci
1
Cai, Fengyan
1
Cao, Zike
1
Capizzani, Mario
1
Chatterjee, Promothesh
1
Chauvin, Max
1
Chen, Bintong
1
Chen, Huiru
1
Chen, Pingping
1
Chen, Yongmin
1
Cornelißen, Markus
1
Corner, Gabrielle
1
Craig, Adam W.
1
Crespo-Almendros, E.
1
Cryder, Cynthia
1
Dai, Hongyan
1
DelVecchio, Devon
1
Dobson, Paul
1
Donselaar, Karel H. van
1
Eisenbeiß, Maik
1
Ewing, Michael
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
7
Journal of retailing
5
Journal of business research : JBR
3
International journal of production economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Psychology & marketing
2
Information economics and policy : IEP
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of services technology and management : IJSTM
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of agricultural economics : JAE
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of promotion management : JPM
1
Journal of revenue and pricing management
1
Journal of the Operational Research Society : OR
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Omega : the international journal of management science
1
Quantitative marketing and economics : QME
1
Service business
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
48
Showing
1
-
48
of
48
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
2
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
3
Are "buy X get X free" price promotions effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
4
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
5
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
6
Is time-constrained promotion actually effective : the moderating role of price discounts and previous online consumption experience
Shao, Jing-Bo
;
Yao, Fei-Si
;
Xie, Min
- In:
International journal of services technology and …
28
(
2023
)
3/4
,
pp. 159-184
Persistent link: https://www.econbiz.de/10014306229
Saved in:
7
Do consumers appreciate promotional gifts?
Hudik, Marek
;
Karlíček, Miroslav
;
Říha, David
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10014275986
Saved in:
8
Are food price promotions predictable? : the hazard function of supermarket discounts
Lan, Hao
;
Lloyd, Tim A.
;
Morgan, C. W.
;
Dobson, Paul
- In:
Journal of agricultural economics : JAE
73
(
2022
)
1
,
pp. 64-85
Persistent link: https://www.econbiz.de/10012821183
Saved in:
9
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
10
The interaction of discount promotion and display-related promotion on on-demand platforms
Dai, Hongyan
;
Ge, Ling
;
Li, Chen
;
Wen, Yan
- In:
Information systems and e-business management : ISeB
20
(
2022
)
2
,
pp. 285-302
Persistent link: https://www.econbiz.de/10013267878
Saved in:
11
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
12
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
13
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
14
Price promotions in vertically-related market : Instant discount vs. gift card
Chen, Pingping
;
Chen, Huiru
;
Zhao, Ruiqing
- In:
Omega : the international journal of management science
108
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304717
Saved in:
15
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
16
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
17
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
18
Disproportionate redemption discounting : mental accounting of discounted credit
Cheng, Andong
;
Baskin, Ernest
- In:
Journal of business research : JBR
128
(
2021
),
pp. 156-163
Persistent link: https://www.econbiz.de/10012494449
Saved in:
19
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
20
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
21
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
22
Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
23
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
24
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
25
Investigating discounting of discounts in an online context : the mediating effect of discount credibility and moderating effect of online daily deal promotions
Carlson, Jeffrey R.
;
Kukar-Kinney, Monika
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 153-160
Persistent link: https://www.econbiz.de/10011808572
Saved in:
26
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
27
Helping merchants to assess the profitability of deal-of-the-day promotions
Reiner, Jochen
;
Skiera, Bernd
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
3
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011881377
Saved in:
28
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
29
The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
Saved in:
30
When discounts hurt sales : the case of daily-deal markets
Cao, Zike
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 567-591
Persistent link: https://www.econbiz.de/10011929227
Saved in:
31
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
32
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj
;
Maheshwari, Vaibhav
- In:
Journal of revenue and pricing management
16
(
2017
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Saved in:
33
Are your consumers variety seekers? : the moderating impact on the effectiveness of free gift promotions vs. price discounts
Roll, Oliver
;
Pfeiffer, Elenia
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 352-368
Persistent link: https://www.econbiz.de/10011772397
Saved in:
34
When signal swamps substance : the effects of multi-unit discount's positive and negative cues on sales
DelVecchio, Devon
;
Heath, Timothy B.
;
Chauvin, Max
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 750-758
Persistent link: https://www.econbiz.de/10011808420
Saved in:
35
Consumer avoidance of specially priced items during social coupon redemption
Nakhata, Chinintorn
;
Kuo, Hsiao-Ching
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011629307
Saved in:
36
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
37
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
38
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
39
Harm in price promotions : when coupons elicit reactance
Trump, Rebecca K.
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 302-310
Persistent link: https://www.econbiz.de/10011523250
Saved in:
40
Optimizing time-limited price promotions
Hanna, Richard
;
Swain, Scott D.
;
Berger, Paul D.
- In:
Journal of marketing analytics : JMA
4
(
2016
)
2/3
,
pp. 77-92
Persistent link: https://www.econbiz.de/10011662831
Saved in:
41
The strategic use of early bird discounts for dealers
Lo, Desmond
;
Salant, Stephen W.
- In:
Quantitative marketing and economics : QME
14
(
2016
)
2
,
pp. 97-127
Persistent link: https://www.econbiz.de/10011531544
Saved in:
42
Do online discounts and free gifts damage brand image of service? : the moderating role of promotion-proneness
Crespo-Almendros, E.
;
Barrio-García, Salvador del
- In:
Service business
10
(
2016
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10011722145
Saved in:
43
Analysis and forecasting of demand during promotions for perishable items
Donselaar, Karel H. van
;
Jong, Ad de
;
Broekmeulen, R. …
- In:
International journal of production economics
172
(
2016
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011442313
Saved in:
44
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
45
Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions
Yang, Shilei
;
Munson, Charles L.
;
Chen, Bintong
;
Shi, …
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
12
,
pp. 2025-2036
Persistent link: https://www.econbiz.de/10011419787
Saved in:
46
Consumer uncertainty and price discrimination through online coupons : an empirical study of restaurants in Shanghai
Jie Zhang
;
Savage, Scott J.
;
Chen, Yongmin
- In:
Information economics and policy : IEP
33
(
2015
),
pp. 43-55
Persistent link: https://www.econbiz.de/10011575027
Saved in:
47
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
48
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->