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subject:"Retail trade"
~type_genre:"Sammelwerk"
~type_genre:"Aufsatz in Zeitschrift"
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Retail trade
Sales promotion
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626
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241
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241
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7
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7
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6
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5
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4
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3
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1
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Live shopping promotions : which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
4
Shelf space allocation for specific products on shelves selected in advance
Czerniachowska, Kateryna
;
Hernes, Marcin
- In:
European research studies
24
(
2021
)
3
,
pp. 316-334
Persistent link: https://www.econbiz.de/10012664537
Saved in:
5
Pricing in online fashion retailing : implications for research and practice
Wood, Steve
;
Watson, Iain
;
Teller, Christoph
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
Saved in:
6
Heuristics for the shelf space allocation problem
Czerniachowska, Kateryna
;
Michalak, Krzysztof
;
Hernes, …
- In:
Opsearch : journal of the Operational Research Society …
60
(
2023
)
2
,
pp. 835-869
Persistent link: https://www.econbiz.de/10014383649
Saved in:
7
Spatial transmission of price promotion for German beer retailers
Ren, Yanjun
;
Li, Xiaofei
;
Loy, Jens-Peter
- In:
Regional studies : official journal of the Regional …
57
(
2023
)
10
,
pp. 1967-1980
Persistent link: https://www.econbiz.de/10014420139
Saved in:
8
The impact of price promotions on sales of unhealthy food and drink products in British retail stores
Watt, Toby
;
Beckert, Walter
;
Smith, Richard
;
Cornelsen, …
- In:
Health economics
32
(
2023
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10013461886
Saved in:
9
Consumer engagement through conditional promotions : an exploratory study
Nigam, Achint
;
Dewani, Prem Prakash
- In:
Journal of global information management
30
(
2022
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012799477
Saved in:
10
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
11
Restrictively framed promotions hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
12
Strategic visual merchandising of new and open-box products : evidence from experiment and retail data
Ertekin, Necati
;
Ding, Yuanyuan
;
Donohue, Karen
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2047-2065
Persistent link: https://www.econbiz.de/10014519885
Saved in:
13
Influence of ethically-minded consumer behavior, digital citizenship, and retailers' green positioning on the effectiveness of store flyer sales promotions (paper vs. digital)
Costa, Ana Sofia
;
Azevedo, António
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10014513569
Saved in:
14
Re-designing adaptive selling strategies : the role of different types of shopping companions
Scholz, Tobias M.
;
Redler, Jörn
;
Pagel, Sven
- In:
Review of managerial science : RMS
15
(
2021
)
5
,
pp. 1243-1280
Persistent link: https://www.econbiz.de/10012549751
Saved in:
15
Playing when paying and what happens next : customer satisfaction and word-of-mouth intention in gambled price promotions
Akbari, Karl
;
Wagner, Udo
- In:
Schmalenbach journal of business research : SBUR
73
(
2021
)
2
,
pp. 243-271
Persistent link: https://www.econbiz.de/10012622905
Saved in:
16
Omni-channel promotions and their effect on consumer purchase decision
Isravel, Yabesh Abraham Durairaj
;
Lakshmi, B.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 333-349
Persistent link: https://www.econbiz.de/10014442747
Saved in:
17
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
18
Evaluating promotional pricing effectiveness using convenience store daily sales data
Naragain Phumchusri
;
Warot Kosawanitchakarn
;
Sirawich …
- In:
Journal of revenue and pricing management
22
(
2023
)
5
,
pp. 362-373
Persistent link: https://www.econbiz.de/10014372651
Saved in:
19
How pop-ups drive online sales : moderating effects of online promotions
Liu, Yahui
;
Zheng, Hualu
;
Yang, Shuai
;
Wang, Junjie
- In:
European journal of marketing
57
(
2023
)
8
,
pp. 2112-2141
Persistent link: https://www.econbiz.de/10014342205
Saved in:
20
Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
Saved in:
21
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
22
Detecting customer trends for optimal promotion targeting
Baardman, Lennart
;
Boroujeni, Setareh Borjian
; …
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
2
,
pp. 448-467
Persistent link: https://www.econbiz.de/10014301999
Saved in:
23
Live-streaming selling modes on a retail platform
Zhang, Wen
;
Yu, Lili
;
Wang, Zhenzhen
- In:
Transportation research / E : an international journal
173
(
2023
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014302120
Saved in:
24
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
25
Adaptive selling in business-to-business markets : contextual boundary of a selling strategy from retailing
Cron, William L.
;
Alavi, Sascha
;
Habel, Johannes
- In:
Journal of personal selling & sales management
43
(
2023
)
2
,
pp. 117-127
Persistent link: https://www.econbiz.de/10014293077
Saved in:
26
The influences of Islamic retail mix approach on purchase decisions
Monoarfa, Hilda
;
Juliana, Juliana
;
Setiawan, Rahman
; …
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 236-249
Persistent link: https://www.econbiz.de/10013536381
Saved in:
27
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
28
Success factors driving consumer reuse intention of mobile shopping application channel
Tseng, Timmy H.
;
Lee, Crystal T.
;
Huang, Hsiao-Ting
; …
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 76-99
Persistent link: https://www.econbiz.de/10012798303
Saved in:
29
Role of advertising and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
30
The effect of sales promotions intensity on volume and variability in category sales of large retailers
Zeybek, Ömer
;
Ülengin, Burç
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10013163666
Saved in:
31
A genetic algorithm for the retail shelf space allocation problem with virtual segments
Czerniachowska, Kateryna
- In:
Opsearch : journal of the Operational Research Society …
59
(
2022
)
1
,
pp. 364-412
Persistent link: https://www.econbiz.de/10013172415
Saved in:
32
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
33
Consumers' perceptions of deal presentations for green products
Tripathi, Avinash
;
Pandey, Neeraj
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10013435332
Saved in:
34
Network promoter score (NePS) : an indicator of product sales in e-commerce retailing sector
Mandal, Supriyo
;
Maiti, Abyayananda
- In:
Electronic markets : EM ; the international journal of …
32
(
2022
)
3
,
pp. 1327-1349
Persistent link: https://www.econbiz.de/10013463436
Saved in:
35
Effects of retailers' free shipping promotions on manufacturers' product sales and product review ratings in multichannel retailing
Li, Di
;
Wang, Hu
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
6
,
pp. 1912-1925
Persistent link: https://www.econbiz.de/10013466566
Saved in:
36
Black Friday : has the game changed?
Peters, Cara
;
Thomas, Jane
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 344-359
Persistent link: https://www.econbiz.de/10013410696
Saved in:
37
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
38
Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich
;
González, Eva M.
;
Lopez-Lomelí, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209452
Saved in:
39
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
40
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
41
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
42
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
43
Store promotion, manufacturer competition and welfare
Wang, Hao
;
Yin, Xundong
;
Ouyang, Alice Y.
- In:
The Singapore economic review
67
(
2022
)
4
,
pp. 1479-1496
Persistent link: https://www.econbiz.de/10014239873
Saved in:
44
Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing
Choudhary, Farah S.
;
Sharma, Alka
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 466-489
Persistent link: https://www.econbiz.de/10014309991
Saved in:
45
The dark side of up-selling promotions : evidence from an analysis of cross-brand purchase behavior
Park, Chang Hee
;
Yoon, Tae Jung
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 647-666
Persistent link: https://www.econbiz.de/10013535719
Saved in:
46
Joint promotion of cross-market retailers : models and analysis
Yan, Ke
;
Hua, Guowei
;
Cheng, T. C. E.
;
Wang, Shouyang
; …
- In:
International journal of production research
60
(
2022
)
11
,
pp. 3397-3418
Persistent link: https://www.econbiz.de/10013499173
Saved in:
47
Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati
;
Gümüş, Mehmet
;
Nikoofal, Mohammad E.
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
Saved in:
48
Personalized retail promotions through a directed acyclic graph-based representation of customer preferences
Jagabathula, Srikanth
;
Mitrofanov, Dmitry
;
Vulcano, Gustavo
- In:
Operations research
70
(
2022
)
2
,
pp. 641-665
Persistent link: https://www.econbiz.de/10013365737
Saved in:
49
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
50
Too many cooks spoil the broth? : number of promotional gifts and impact on consumer choice
Kumari, Rashmi
;
Tatawarthy, Aruna Divya
;
Sahay, Arvind
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013401632
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